Information about Fruugo.com

1. Welcome to Fruugo!
Shopping should be
simple
and fun!

2. The poTenTial
for inTernaTional
e-commerce
iS huge
online retail will grow by 65% between now and 2013. *
The biggest potential for growth is in cross-border sales,
but tackling the variety of languages, complex VaT rules,
and currency barriers remains to be strenuous.
at the same time, consumers don’t feel at ease shopping
from abroad, and still shop mainly within their home
country.
essentially what consumers want is the best selection at
best prices – and very often these can be found abroad. 43.5
fruugo wants to turn things around, make it simple and
35.1 million (gr)
enjoyable to buy and sell across europe.
million (uK)
4.9
million (SWe)
* Source: forrester research, Western european online retail and Travel forecast,
2008 To 2014, march 2009.
25.6 6.9
million (pl)
million (fr)
6.6
164.9 million
millions (iT)
9.2
online buyers in eu, and just millions (eS)
21 %
of these have purchased from abroad. *
* Source: eurostat 02/09 and report on cross-border e-commerce in the eu,
european commission 5.3.2009

3. buT WhaT maKeS
iT So hard?
Language barriers
most consumers prefer shopping in their native language and simply won’t buy a product if
they don’t understand the description or terms of sale. communicating with customers and
offering support in their native languages is a complicated and costly job, requiring localisation
and website maintenance for multiple language versions.
payment methods and currencies
payment acquiring costs, security costs, and the complexity of connecting to various payment
methods are multiplied by the number of countries you do business in.
consumer protection
different countries have different, and sometimes tricky, legislative considerations you have to
know and follow.
taiLoring your product oFFering
Knowing what and how to sell in different countries can be tough. Standards and local
regulations vary in each market, along with consumer expectations and behaviour.
Vat
VaT rules are often more complicated when selling across borders. There is also a constant need
to keep track of payments to the authorities.
Fraud
When doing cross-border business, fraud risk is on average about twice as high as in domestic
online sales. Setting up the necessary fraud detection systems and keeping chargeback levels
to a minimum can be costly.
cross-border Logistics and returns
Sellers need to find reliable logistics services for deliveries and customer returns in each
country. They also need to offer a legally correct but efficient return solution for customers
located all over the eu, including refunds regardless of the payment method used.

4. fruugo maKeS iT
eaSy for you
Language barriers
We make customers feel right at home by offering a simple and fun shopping experience in
their native language, from the moment they arrive at our webpage up until the completion of
a sale and after-sale support.
payment methods and currencies
We offer local payment methods to shoppers and acquire payments in a customer’s local
currency. you can set prices for each country individually and choose which currency you want
to receive payments in (the consumer’s or your own).
consumer protection
We know and constantly follow up eu consumer protection regulations and help you comply
with local rules in each country you choose to sell to. We also help you identify which products
are restricted from sale in the target country and advise you on local product regulations.
taiLoring your product oFFering
We let you tailor your product selection for each country individually. Statistics on the amount
of views per product help you to fine tune your product selection even further.
Vat
We maintain VaT rates for each product and collect the applicable amount of VaT from the
consumers in each country. detailed reports on sales per country makes it easy for you to take
care of tax payments to the authorities.
Fraud
We use an advanced payment risk management system to screen all consumer orders before
passing them to you. We take the liability for payment-related fraud, and fight the rest of the
chargebacks on your behalf.
cross-border Logistics and returns
We take the hassle out of cross-border returns by offering a reliable return logistics and a timely
refund issue, and are developing solutions for delivery logistics as well.

5. We help you Sell
your producTS
acroSS europe…
fruugo is a webshop where shoppers use their own language, currency, and
payment methods. We not only make shopping simple, we make it fun and
social… and we’d love you to be a part of it!
• Fruugo brings traffic: your products will have more exposure and you will reach
a larger audience
• We handle payments, refunds, and consumer payment-related fraud control
• We help you with the trickier parts of international sales: currencies, VAT,
consumer protection, return logistics, market analysis, and marketing campaigns
• We provide customer care in the shopper’s own language
• We offer an all-in-one web-based tool for managing your orders plus reporting
and analysis services
• And best of all, there are no sign-up fees, no recurring fees – just a commission on
each product sold

6. ...WiTh juST Three
Simple STepS
1
connect
you begin by adding your products to fruugo – either by integrating your
fruugo-compliant e-commerce platform with our system, or by providing
a product information feed.
set up
2 next, you specify which products you want sold in which countries
at what price.
seLL
3 and voila, you’re ready to sell! you manage products and orders
through your existing platform or through our all-in-one web-based tool,
the fruugo merchant centre.

7. good ThingS To
KnoW abouT hoW
ThiS WorKS
• Fruugo acts as your agent: customers place orders for your products at our webshop
and we forward them to you, we receive and make payments on your behalf
• You are responsible for the products you sell through Fruugo – before sales begin, we’ll
determine together which products can be sold through our service
• You are responsible for shipping ordered products to customers using your own logistics
service providers, and for checking and accepting product returns
• Fruugo takes care of cross-border return handling, while you take care of domestic
return handling
• You are paid for the products sold at Fruugo once the return period for the sold
products elapses
retaiLer Fruugo consumer
provide linK, caTegoriSe and publiSh browse/search
product info and compare products
compare retailers,
select who to buy from
collecT paymenT check-out
confirm
and ship
receive product
receive payment pay reTailer

8. Who To TalK To
FinLand
Sam Weintraub
+358 400 405 417
sam.weintraub@fruugo.com
germany
frank meilink
+31 6 1321 7922
frank.meilink@fruugo.com
netherLands
frank meilink
+31 6 1321 7922
frank.meilink@fruugo.com
Suzanne pronk
+31 651 277 693
suzanne.pronk@fruugo.com
sWeden
Tomas nörgaard
+46 708 175 280
tomas.norgaard@fruugo.com
anders gillan
+46 708 816 848
anders.gillan@fruugo.com
harald Wiger
+46 707 220 050
harald.wiger@fruugo.com
aLL other
sales@fruugo.com