1. CAMPAIGN OPTIMISATIONS:
3 AWESOME THINGS YOU CAN DO WITH THE ADWORDS
DIMENSIONS TAB
Feature 1: Time Analysis - Torefine the performance of yourads,youcan drill downintothe “time”
analysisunderthe Dimensionstabtosee adperformance by:
 Hour of day
 Day of the week
 Day
 Week
 Month
 Quarter
 Year
Feature 2: GeographicAnalysis - Targetingthe rightlocationisapart of what makesyourads
relevant.Soit’sgreatthat youcan quicklysee whichlocationsare the top-performinglocationsby
usingthe geographicanalysisinthe Dimensionstab. Here,youcansort byconversions,countries,
statesand more.
Feature 3: Search Terms - The search termsanalysisallowsyoutosee searchtermsthattriggered
your adsfrom multipleviews –account,campaignor ad groups.
One example of whenyoumightuse thisisif younoticedacampaignspenta little toomuchone
day.You couldheadintothe dimensionstabandview searchterms.Youcan evensortby clicks.
At that point,youmightfindsome irrelevantsearch termmade itswayin,andyou can thennegate
it rightaway.
THE INSIDE SCOOP ON ADWORDS AD ROTATION
Endlesslyrotatingthe creatives canleadtolostimpressions,clicksandconversions.

2. HOW TO GROW YOUR PPCACCOUNT?
SearchQueryReportsis very helpful toidentifynegative &positivekeywords.
PPCTRADEMARK BIDDING
Brands May Lose 10K to 60K VisitorsPerMonthTo PPCTrademark Bidding.
NEW ‘CALL-ONLY’ AD TYPES ARRIVES IN GOOGLE
ADWORDS TO MAKE MOBILE EASIER
A newad type will give mobile-centricmarketersthe abilitytosetupphone call conversiononly
campaigns.