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Pax Studio are one of the leading
design agencies in Scotland
specialising in delivering effective
and inspirational branded
communications for companies.
Founded in 2001, we’re well known
across the Food and Beverage and
Business Communications sectors
for producing successful branding.
We work with small, medium and
large companies, ranging from start
ups to well-established businesses.
We design new brands, energise
existing ones, localise brands for
international markets and offer a
focused consultation/advisory
service.
We pride ourselves in creating
brands that ‘do what they’re
supposed to do’, where creativity
is always at the core...
...every brand and company we work with
does better as a result...
our clients include...
THE WALLED GARDEN
LOCH LOMOND
Duchy Originals
Product range and promotional
materials
On her majesty’s
service...
............................................
Packaging, promotional leaflets...
Building one of the UK’s first
successful organic brands
............................................
creation of over
35 packs across
diverse in-store categories
............................................
Brand now worth over
one of the UK’s biggest
retailers
£72m and managed by
Duchy Originals
Product range and promotional
materials
On her majesty’s
service...
............................................
Packaging, promotional leaflets...
Building one of the UK’s first
successful organic brands
............................................
creation of over
35 packs across
diverse in-store categories
............................................
Brand now worth over
one of the UK’s biggest
retailers
£72m and managed by
Duchy Originals
Product range and promotional
materials
On her majesty’s
service...
............................................
Packaging, promotional leaflets...
Building one of the UK’s first
successful organic brands
............................................
creation of over
35 packs across
diverse in-store categories
............................................
Brand now worth over
one of the UK’s biggest
retailers
£72m and managed by
Duchy Originals
Product range and promotional
materials
On her majesty’s
service...
............................................
Packaging, promotional leaflets...
Creation of
new brand for the
Pataks
Introduction of new range
Where east meets
west...
............................................
Branding, Structural pack design
fresh bread sector creates
............................................
new listings
One of a number of new
ranges to appeal to a
western audience.
Dairy Crest
Brands
Organic growth...
...........................................
Branding, Merchandising, Point of sale,
Store layout, Physical pack design,
Brainstorming, Corporate and trade
publications...
Working together
developing successful
products and brands for
over 10 years............................................
Creation of new branding
to compete in popular
organic sector.
Dairy Crest
Brands, Gifting & Occasions
Refreshing the juice
market...
............................................
Branding, Merchandising, Point of sale,
Store layout, Physical pack design,
Brainstorming, Corporate and trade
publications...
Working together
developing successful
products and brands for
over 10 years............................................
Creation of new branding
to compete in quality juice
sector.
Diet Chef
Product extension
Who needs
the gym when you
have Diet Chef?
............................................
Packaging design
Building one of the UK’s most
successful weight-loss brands
............................................
creation of over
30 packs across
diverse categories
............................................
Launched 2007, sales over
of £20m and now
expanding to US to gain
share of £20bn market
Macraes - Waitrose
Product range and promotional
materials
Taking control of the
seas...
............................................
Packaging, In-store merchandising...
increased range
listings in Waitrose
Demonstration of new
branding across Macraes
seafood range created
.....................................
One of many new product
ranges developed for
Macraes and their clients
District 6
Bangalore’s first Micro-brewery
District 6
Bangalore’s first Micro-brewery
India gets crafty...
............................................
Exteriors, Literature, Signage, Website,
Glassware, Packaging, Point of Sale,
Stationery, Merchandise, Clothing, Beer
mats, Posters...
Launched in January
.......................................
.......................................
20145 star Sheraton
Bangalore
Due to initial brand
suggestions, client to open
2new ventures
in 2014
Launched in January
.......................................
.......................................
20145 star Sheraton
Bangalore
Due to initial brand
suggestions, client to open
2new ventures
in 2014
District 6
Bangalore’s first Micro-brewery
India gets crafty...
............................................
Exteriors, Literature, Signage, Website,
Glassware, Packaging, Point of Sale,
Stationery, Merchandise, Clothing, Beer
mats, Posters...
© District 6
District 6
Bangalore’s first Micro-brewery
India gets crafty...
............................................
Exteriors, Literature, Signage, Website,
Glassware, Packaging, Point of Sale,
Stationery, Merchandise, Clothing, Beer
mats, Posters...
Launched in January
.......................................
.......................................
20145 star Sheraton
Bangalore
Due to initial brand
presentation designs, client
to open
2new ventures
in 2015
Photography: Stylishbynature.com
District 6
Bangalore’s first Micro-brewery
India gets crafty...
............................................
Exteriors, Literature, Signage, Website,
Glassware, Packaging, Point of Sale,
Stationery, Merchandise, Clothing, Beer
mats, Posters...
Launched in January
.......................................
.......................................
20145 star Sheraton
Bangalore
Due to initial brand
suggestions, client to open
2new ventures
in 2014
Mrs Tilly’s Confectioners
Complete rebrand
Sweet smell of
success...
............................................
Packaging, Brochures, Point of Sale,
Adverts, Website design, Exhibition/
Tradeshow materials...
Previous Branding
increase
in turnover
since rebrand125%
Top 5 UK
Supermarkets
2.3k>17.5ksqft
expansion of production capacity
to meet demand
.......................................
.......................................
new listings in
Mrs Tilly’s Confectioners
Complete rebrand
Sweet smell of
success...
............................................
Packaging, Brochures, Point of Sale,
Adverts, Website design, Exhibition/
Trade show materials...
increase
in turnover
since rebrand125%
Top 5 UK
Supermarkets
2.3k>17.5ksqft
expansion of production capacity
to meet demand
.......................................
.......................................
Previous Branding
new listings in
Iain J. Mellis
Scotland’s Award Winning
Cheesemonger
Acknowledging
tradition whilst
bringing in the new..
............................................
Branding, Signage, Marketing materials,
Stationery, Sales brochures
quality perception
through development of
brand signature and
consistency across
company collateral
Enhancing
............................................
Rolled out across stores
nationwide
Iain J. Mellis
Scotland’s Award Winning
Cheesemonger
Acknowledging
tradition whilst
bringing in the new..
............................................
Branding, Signage, Marketing materials,
Stationery, Sales brochures
quality perception
through development of
brand signature and
consistency across
company collateral
Enhancing
Rolled out across stores
nationwide
............................................
Iain J. Mellis
Scotland’s Award Winning
Cheesemonger
Acknowledging
tradition whilst
bringing in the new..
............................................
Branding, Signage, Marketing materials,
Stationery, Sales brochures
quality perception
through development of
brand signature and
consistency across
company collateral
Enhancing
............................................
Rolled out across stores
nationwide
Edinburgh New Town
Cookery School
Complete new company
branding
The icing on the
cake...
............................................
Website, building frontage, banners,
clothing, gift vouchers, certificates,
stationery, membership folders, loyalty
cards...
“ ...we are very pleased
with the work Pax has done
for us, and would not
hesitate to recommend
them.
The brand and comms
reflects our target audience
and the professionalism of
our offer”
Fiona Burrell, Founder
Snapz
Complete rebrand
Taking a bite out of
the Big Apple...
............................................
Packaging, Point of Sale, Sales leaflets...
25m
packs sold in
first year since
rebrand
Globalexpansion
across US,
.......................................
.......................................
Canada, U.K. and Europe
stores in US
alone plus7000listed in all US schools
Snapz
Complete rebrand
Taking a bite out of
the Big Apple...
............................................
Packaging, Point of Sale, Sales leaflets...
Previous pack style
25m
packs sold in
first year since
rebrand
Globalexpansion
across US,
.......................................
.......................................
Canada, U.K. and Europe
stores in US
alone plus7000listed in all US schools
Snapz
Complete rebrand
Taking a bite out of
the Big Apple...
............................................
Packaging, Point of Sale, Sales leaflets...
25m
packs sold in
first year since
rebrand
Globalexpansion
across US,
.......................................
.......................................
Canada, U.K. and Europe
stores in US
alone plus7000listed in all US schools
Dalehead
Creation of new product range
Passionate about
Pork: Kids
............................................
Brainstorming, New Product
Development, Naming, Photography,
Packaging
Previous Branding
The Persian Trader
New Branding
Spice up your life
............................................
Packaging, Point of Sale, Promotional
marketing material...
No.1 on Amazon
............................................
“I cannot thank you
enough. I now have a
brand that matches my
products, and the response
from the trade has been
incredible”
Kaveh Shaghahgi, Owner
since launch of new brand
Radiant Distillers, India
Creation of new brand
Centuries of expert
craftsmanship for a
very modern India
............................................
Naming, Label & Carton design,
Copywriting, Literature, Sales
presentations, Leaflets, Advertising
materials
Anticipated sales of
.......................................
Sells out on
first day of release, Oct 2013
1.2 millionbottles in first trading year
Radiant Distillers, India
Creation of new brand
Centuries of expert
craftsmanship for a
very modern India
............................................
Naming, Label & Carton design,
Copywriting, Literature, Sales
presentations, Leaflets, Advertising
materials
Anticipated sales of
.......................................
Sells out on
first day of release, Oct 2013
1.2 millionbottles in first trading year
Radiant Distillers, India
Creation of new brand
Centuries of expert
craftsmanship for a
very modern India
............................................
Naming, Label & Carton design,
Copywriting, Literature, Sales
presentations, Leaflets, Advertising
materials
Radiant Distillers, India
Creation of new brand
Centuries of expert
craftsmanship for a
very modern India
............................................
Naming, Label & Carton design,
Copywriting, Literature, Sales
presentations, Leaflets, Advertising
materials
Call us : +44 (0)131 466 2486
or email susan@pax-studio.com
Thankyou for your time!
We look forward to
hearing from you.

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Pax Studio Food_Drink 4_15

  • 1.
  • 2. Pax Studio are one of the leading design agencies in Scotland specialising in delivering effective and inspirational branded communications for companies. Founded in 2001, we’re well known across the Food and Beverage and Business Communications sectors for producing successful branding. We work with small, medium and large companies, ranging from start ups to well-established businesses. We design new brands, energise existing ones, localise brands for international markets and offer a focused consultation/advisory service. We pride ourselves in creating brands that ‘do what they’re supposed to do’, where creativity is always at the core...
  • 3. ...every brand and company we work with does better as a result...
  • 4. our clients include... THE WALLED GARDEN LOCH LOMOND
  • 5. Duchy Originals Product range and promotional materials On her majesty’s service... ............................................ Packaging, promotional leaflets... Building one of the UK’s first successful organic brands ............................................ creation of over 35 packs across diverse in-store categories ............................................ Brand now worth over one of the UK’s biggest retailers £72m and managed by
  • 6. Duchy Originals Product range and promotional materials On her majesty’s service... ............................................ Packaging, promotional leaflets... Building one of the UK’s first successful organic brands ............................................ creation of over 35 packs across diverse in-store categories ............................................ Brand now worth over one of the UK’s biggest retailers £72m and managed by
  • 7. Duchy Originals Product range and promotional materials On her majesty’s service... ............................................ Packaging, promotional leaflets... Building one of the UK’s first successful organic brands ............................................ creation of over 35 packs across diverse in-store categories ............................................ Brand now worth over one of the UK’s biggest retailers £72m and managed by
  • 8. Duchy Originals Product range and promotional materials On her majesty’s service... ............................................ Packaging, promotional leaflets...
  • 9. Creation of new brand for the Pataks Introduction of new range Where east meets west... ............................................ Branding, Structural pack design fresh bread sector creates ............................................ new listings One of a number of new ranges to appeal to a western audience.
  • 10. Dairy Crest Brands Organic growth... ........................................... Branding, Merchandising, Point of sale, Store layout, Physical pack design, Brainstorming, Corporate and trade publications... Working together developing successful products and brands for over 10 years............................................ Creation of new branding to compete in popular organic sector.
  • 11. Dairy Crest Brands, Gifting & Occasions Refreshing the juice market... ............................................ Branding, Merchandising, Point of sale, Store layout, Physical pack design, Brainstorming, Corporate and trade publications... Working together developing successful products and brands for over 10 years............................................ Creation of new branding to compete in quality juice sector.
  • 12. Diet Chef Product extension Who needs the gym when you have Diet Chef? ............................................ Packaging design Building one of the UK’s most successful weight-loss brands ............................................ creation of over 30 packs across diverse categories ............................................ Launched 2007, sales over of £20m and now expanding to US to gain share of £20bn market
  • 13. Macraes - Waitrose Product range and promotional materials Taking control of the seas... ............................................ Packaging, In-store merchandising... increased range listings in Waitrose Demonstration of new branding across Macraes seafood range created ..................................... One of many new product ranges developed for Macraes and their clients
  • 15. District 6 Bangalore’s first Micro-brewery India gets crafty... ............................................ Exteriors, Literature, Signage, Website, Glassware, Packaging, Point of Sale, Stationery, Merchandise, Clothing, Beer mats, Posters... Launched in January ....................................... ....................................... 20145 star Sheraton Bangalore Due to initial brand suggestions, client to open 2new ventures in 2014
  • 16. Launched in January ....................................... ....................................... 20145 star Sheraton Bangalore Due to initial brand suggestions, client to open 2new ventures in 2014 District 6 Bangalore’s first Micro-brewery India gets crafty... ............................................ Exteriors, Literature, Signage, Website, Glassware, Packaging, Point of Sale, Stationery, Merchandise, Clothing, Beer mats, Posters... © District 6
  • 17. District 6 Bangalore’s first Micro-brewery India gets crafty... ............................................ Exteriors, Literature, Signage, Website, Glassware, Packaging, Point of Sale, Stationery, Merchandise, Clothing, Beer mats, Posters... Launched in January ....................................... ....................................... 20145 star Sheraton Bangalore Due to initial brand presentation designs, client to open 2new ventures in 2015 Photography: Stylishbynature.com
  • 18. District 6 Bangalore’s first Micro-brewery India gets crafty... ............................................ Exteriors, Literature, Signage, Website, Glassware, Packaging, Point of Sale, Stationery, Merchandise, Clothing, Beer mats, Posters... Launched in January ....................................... ....................................... 20145 star Sheraton Bangalore Due to initial brand suggestions, client to open 2new ventures in 2014
  • 19. Mrs Tilly’s Confectioners Complete rebrand Sweet smell of success... ............................................ Packaging, Brochures, Point of Sale, Adverts, Website design, Exhibition/ Tradeshow materials... Previous Branding increase in turnover since rebrand125% Top 5 UK Supermarkets 2.3k>17.5ksqft expansion of production capacity to meet demand ....................................... ....................................... new listings in
  • 20. Mrs Tilly’s Confectioners Complete rebrand Sweet smell of success... ............................................ Packaging, Brochures, Point of Sale, Adverts, Website design, Exhibition/ Trade show materials... increase in turnover since rebrand125% Top 5 UK Supermarkets 2.3k>17.5ksqft expansion of production capacity to meet demand ....................................... ....................................... Previous Branding new listings in
  • 21. Iain J. Mellis Scotland’s Award Winning Cheesemonger Acknowledging tradition whilst bringing in the new.. ............................................ Branding, Signage, Marketing materials, Stationery, Sales brochures quality perception through development of brand signature and consistency across company collateral Enhancing ............................................ Rolled out across stores nationwide
  • 22. Iain J. Mellis Scotland’s Award Winning Cheesemonger Acknowledging tradition whilst bringing in the new.. ............................................ Branding, Signage, Marketing materials, Stationery, Sales brochures quality perception through development of brand signature and consistency across company collateral Enhancing Rolled out across stores nationwide ............................................
  • 23. Iain J. Mellis Scotland’s Award Winning Cheesemonger Acknowledging tradition whilst bringing in the new.. ............................................ Branding, Signage, Marketing materials, Stationery, Sales brochures quality perception through development of brand signature and consistency across company collateral Enhancing ............................................ Rolled out across stores nationwide
  • 24. Edinburgh New Town Cookery School Complete new company branding The icing on the cake... ............................................ Website, building frontage, banners, clothing, gift vouchers, certificates, stationery, membership folders, loyalty cards... “ ...we are very pleased with the work Pax has done for us, and would not hesitate to recommend them. The brand and comms reflects our target audience and the professionalism of our offer” Fiona Burrell, Founder
  • 25.
  • 26. Snapz Complete rebrand Taking a bite out of the Big Apple... ............................................ Packaging, Point of Sale, Sales leaflets... 25m packs sold in first year since rebrand Globalexpansion across US, ....................................... ....................................... Canada, U.K. and Europe stores in US alone plus7000listed in all US schools
  • 27. Snapz Complete rebrand Taking a bite out of the Big Apple... ............................................ Packaging, Point of Sale, Sales leaflets... Previous pack style 25m packs sold in first year since rebrand Globalexpansion across US, ....................................... ....................................... Canada, U.K. and Europe stores in US alone plus7000listed in all US schools
  • 28. Snapz Complete rebrand Taking a bite out of the Big Apple... ............................................ Packaging, Point of Sale, Sales leaflets... 25m packs sold in first year since rebrand Globalexpansion across US, ....................................... ....................................... Canada, U.K. and Europe stores in US alone plus7000listed in all US schools
  • 29. Dalehead Creation of new product range Passionate about Pork: Kids ............................................ Brainstorming, New Product Development, Naming, Photography, Packaging
  • 30. Previous Branding The Persian Trader New Branding Spice up your life ............................................ Packaging, Point of Sale, Promotional marketing material... No.1 on Amazon ............................................ “I cannot thank you enough. I now have a brand that matches my products, and the response from the trade has been incredible” Kaveh Shaghahgi, Owner since launch of new brand
  • 31. Radiant Distillers, India Creation of new brand Centuries of expert craftsmanship for a very modern India ............................................ Naming, Label & Carton design, Copywriting, Literature, Sales presentations, Leaflets, Advertising materials Anticipated sales of ....................................... Sells out on first day of release, Oct 2013 1.2 millionbottles in first trading year
  • 32. Radiant Distillers, India Creation of new brand Centuries of expert craftsmanship for a very modern India ............................................ Naming, Label & Carton design, Copywriting, Literature, Sales presentations, Leaflets, Advertising materials Anticipated sales of ....................................... Sells out on first day of release, Oct 2013 1.2 millionbottles in first trading year
  • 33. Radiant Distillers, India Creation of new brand Centuries of expert craftsmanship for a very modern India ............................................ Naming, Label & Carton design, Copywriting, Literature, Sales presentations, Leaflets, Advertising materials
  • 34. Radiant Distillers, India Creation of new brand Centuries of expert craftsmanship for a very modern India ............................................ Naming, Label & Carton design, Copywriting, Literature, Sales presentations, Leaflets, Advertising materials
  • 35. Call us : +44 (0)131 466 2486 or email susan@pax-studio.com Thankyou for your time! We look forward to hearing from you.