2. The following observations were made in the last budget meeting:
• The cost of touch point branding was coming close to 34 lacs which was quite on
the higher side.
• MD suggested that we either go on a cost sharing with the touch- point owners for
the branding to reduce the cost
Or
Look for some innovative ways to do the job in a lesser cost
• MD also suggested to think for some unique ideas through which we can create a
unique brand identity among the users and other stake holders like wholesalers
etc.
•The entire launch activation to be done simultaneously in all our focus market and
the touch-point branding to be planned accordingly.
Issues discussed regarding touch-point branding
3. - To look for an alternative low cost touch point branding solution which can
be activated within a short span of time across our focus markets
- To look for a unique brand identity solution with which we can loop in our
associates and users.
The challenge
7. Advantages of windsock
Windsocks can be used effectively as an advertising and publicity medium.
Advantages –
•Low cost –
Compared to signages / shop-wall paintings it’s a low cost medium.
Each windsock along with a 5ft long stand will cost around
Rs. 1500 – Rs. 2000
• Easy to install –
Windsocks are very easy to install and lead time required is also considerably
low. Within a short span of time it can be installed or replaced.
• 360 degree brand visibility –
Unlike signages, its visible from any direction as its installed at a height
8. Advantages of windsock
Advantages –
• Logistical advantages
Lightweight and non-breakable material. Thus have the logistical advantage of
hassle free packaging and low cost transportation to designated places.
• First mover’s advantage-
This medium has not yet been adopted as an advertising medium in the category
. Thus, its sure to attract more eyeballs and create a distinct brand identity
because of its novelty factor and uniqueness.
9. Windsocks – sure to create a distinct brand identity
Windsock installed at a dealer point
10. Windsocks – sure to create a distinct brand identity
Windsock installed at multiple retail touch-points
11. Windsocks – sure to create a distinct brand identity
Branding through windsocks at rural haats
12. Windsocks – sure to create a distinct brand identity
Windsocks installed at end users’ farming field
13. Windsocks – sure to create a distinct brand identity
Windsocks installed at end users’ farming field
14. Windsocks – sure to create a distinct brand identity
Windsocks installed at farmer’s house
15. Windsocks – sure to create a distinct brand identity
Windsocks installed at farmer’s house
