SlideShare a Scribd company logo
1 of 21
Three of the most common
reasons why SEO campaigns fail
Most SEO campaigns fall flat on their faces and totally fail
to achieve the objectives they were set out to accomplish.
Sadly the list of failures is not just limited to individuals
   who attempt to carry out their own SEO campaigns. It
includes companies and so-called experts who are paid to
 carry out an SEO campaign for a client and end up totally
         failing to achieve what they set out to do.
Here are the three most common reasons for failure. By
studying and understanding them a webmaster can start
 their next SEO campaign with better odds because they
  already understand some of the things that commonly
                   tend to go wrong.
a) Assuming That All Businesses And Industries Are The
                        Same
There is a common belief that if somebody succeeds in the
  SEO of a certain business in a certain specific industry,
 they will automatically succeed in any industry and any
                        business.
This has to be the most common reason for failure.
Especially where the webmaster hires some affordable
 SEO expert that has had success in some other niche
                       industry.
The truth is that one business is often very different from
   another and quite often the effort required to get a
 certain web site at the top of search engine rankings is
  very different from the effort required to get another
different site to the same level. Different categories have
     different levels of competition. There are certain
   categories where the competition is so stiff and the
 number of competing web sites so numerous that it is
   virtually impossible to carry out any successful SEO
 campaign without adjusting the focus and niche target
            market of that particular enterprise.
b) A Failure To Decide What Particular Niche To Focus On
Many webmasters tend to forget that they are competing
 in the world market and that the only way they can ever
hope to be successful is by carefully selecting some narrow
niche that the others have ignored but which they are very
                  well suited to covering.
There is no way that you can be all things to all people,
and especially not in a fiercely competitive world market.
  This correct focus on a narrow niche is what will quite
often make or break an SEO effort. If you opt to hire some
 expert, they will usually be anxious to get your business
   and will hardly spend any time studying your industry
prior to your committing yourself to their services. And by
 the time you commit there is no turning back, whatever
             the difficulties that they encounter.
A webmaster who carries out their own SEO campaign is
also doomed to failure if they have not decided on what
           niche to focus their efforts on.
c) A Failure To Closely And Constantly Monitor Keyword
                        Popularity
There is no way of avoiding the appropriate keyword
 phrases for your site in any successful SEO campaign. The
 big mistake many webmasters or blog owners make is to
 do their keyword research once and then forget all about
it. Keyword phrases are changing in popularity all the time
   with some reducing in polarity while others increase in
  leaps and bounds. There is no way you can possibly stay
   informed without constantly and regularly monitoring
                    keyword popularity.
Even more important you will not be able to come across
the new keyword phrase opportunities that emerge all the
                         time.
If you decide to hire some SEO expert, they will start from
 a position of weakness if they are not aware of what has
    transpired over the last few months and even years
  concerning popular keyword phrases. How will they be
  able to accurately judge on the best direction to take in
                      their campaign?
Conclusion
You will have realized that SEO campaigns are very
    intimate affairs that require lots of information and
research over a long period of time to be highly successful.
And even if you are bringing some expert onboard to carry
 out your SEO campaign for you, it is absolutely important
  that they have enough information to start with. Both
  from their previous experiences that you should know
  about and analyze and ask questions about before you
reveal anything about the subject matter of your web site.
   You too should be gathering as much information as
                    possible, all the time.
Please visit:
http://earningmoneyonlinemethods.info/form.php?id=28
                         254
                    for more info

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Three of the most common reasons why SEO campaigns fail

  • 1. Three of the most common reasons why SEO campaigns fail
  • 2. Most SEO campaigns fall flat on their faces and totally fail to achieve the objectives they were set out to accomplish.
  • 3. Sadly the list of failures is not just limited to individuals who attempt to carry out their own SEO campaigns. It includes companies and so-called experts who are paid to carry out an SEO campaign for a client and end up totally failing to achieve what they set out to do.
  • 4. Here are the three most common reasons for failure. By studying and understanding them a webmaster can start their next SEO campaign with better odds because they already understand some of the things that commonly tend to go wrong.
  • 5. a) Assuming That All Businesses And Industries Are The Same
  • 6. There is a common belief that if somebody succeeds in the SEO of a certain business in a certain specific industry, they will automatically succeed in any industry and any business.
  • 7. This has to be the most common reason for failure. Especially where the webmaster hires some affordable SEO expert that has had success in some other niche industry.
  • 8. The truth is that one business is often very different from another and quite often the effort required to get a certain web site at the top of search engine rankings is very different from the effort required to get another different site to the same level. Different categories have different levels of competition. There are certain categories where the competition is so stiff and the number of competing web sites so numerous that it is virtually impossible to carry out any successful SEO campaign without adjusting the focus and niche target market of that particular enterprise.
  • 9.
  • 10. b) A Failure To Decide What Particular Niche To Focus On
  • 11. Many webmasters tend to forget that they are competing in the world market and that the only way they can ever hope to be successful is by carefully selecting some narrow niche that the others have ignored but which they are very well suited to covering.
  • 12. There is no way that you can be all things to all people, and especially not in a fiercely competitive world market. This correct focus on a narrow niche is what will quite often make or break an SEO effort. If you opt to hire some expert, they will usually be anxious to get your business and will hardly spend any time studying your industry prior to your committing yourself to their services. And by the time you commit there is no turning back, whatever the difficulties that they encounter.
  • 13.
  • 14. A webmaster who carries out their own SEO campaign is also doomed to failure if they have not decided on what niche to focus their efforts on.
  • 15. c) A Failure To Closely And Constantly Monitor Keyword Popularity
  • 16. There is no way of avoiding the appropriate keyword phrases for your site in any successful SEO campaign. The big mistake many webmasters or blog owners make is to do their keyword research once and then forget all about it. Keyword phrases are changing in popularity all the time with some reducing in polarity while others increase in leaps and bounds. There is no way you can possibly stay informed without constantly and regularly monitoring keyword popularity.
  • 17. Even more important you will not be able to come across the new keyword phrase opportunities that emerge all the time.
  • 18. If you decide to hire some SEO expert, they will start from a position of weakness if they are not aware of what has transpired over the last few months and even years concerning popular keyword phrases. How will they be able to accurately judge on the best direction to take in their campaign?
  • 20. You will have realized that SEO campaigns are very intimate affairs that require lots of information and research over a long period of time to be highly successful. And even if you are bringing some expert onboard to carry out your SEO campaign for you, it is absolutely important that they have enough information to start with. Both from their previous experiences that you should know about and analyze and ask questions about before you reveal anything about the subject matter of your web site. You too should be gathering as much information as possible, all the time.