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How to Beat the Market 
Without Outguessing the Market 
AAII 
September 20, 2014
How do Most People Invest?
They Try to Predict the Future 
โ€œI have a proven system for picking winning stocks.โ€ 
โ€œThe market is primed for a retreat.โ€ 
โ€œThat sector will continue advancing through next year.โ€
They Act on Impulse 
โ€œI canโ€™t take this bear market - Iโ€™m getting out!โ€ 
โ€œEveryoneโ€™s making money - I want a piece of the action.โ€
They Bet on Tips and Hunches 
โ€œI heard it on cable news. Iโ€™d better sell!โ€ 
โ€œI got a hot tip from my neighbor. Itโ€™s a slam dunk.โ€ 
โ€œMy friend works in the industry - heโ€™s got the inside scoop.โ€
They Are Swayed by the Media 
โ€œHow to Reach $1 Millionโ€ 
Money, 08/2012 
โ€œThe Death of Equitiesโ€ 
Business Week, 08/13/1979 
โ€œThe Crash of โ€™98 Can the US Economy Hold Up?โ€ 
FORTUNE, 09/28/1998 
โ€œRetire Rich โ€“ A Simple Plan to Have it Allโ€ 
FORTUNE, 08/16/1999
They Rely on Unreliable Track Records 
โ€œI donโ€™t just pick average fundsโ€ 
โ€œI carefully examine the winning fundsโ€ 
โ€œI only invest in 5 star fundsโ€
They are Plagued by Emotional and Psychological Distractions 
Claiming Losses Who to Trust 
Sunk Cost Fear 
Hindsight Bias Greed 
Fooled by Randomness Overconfidence
Risk Manager 25,000 B.C.
Risk Manager 2012
What Have We Learned?
Why Flip a Coin? 
Academic Research Provides Many Answers
Most of the Advancements in Finance Have Come from Academia 
Eugene Fama 
Nobel Laureate, 2013 
Kenneth French 
Dartmouth College 
Robert Merton 
Nobel Laureate, 1997 
Robert Novy-Marx 
University of Rochester 
William Sharpe 
Nobel Laureate, 1990 
Merton Miller 
Nobel Laureate, 1990 
Myron Scholes 
Nobel Laureate, 1997 
Peng Chen 
Cornell University
Illustration based on voluntary participation at client event hosted by a financial advisor, August 2013. Results audited by advisor. 
Together, We Know More Than We Do Alone 
Participants were asked to estimate the number of jelly beans in a jar. 
Range: 409-5,365 
Average: 1,653 
Actual: 1,670
In US dollars. US equity trades: Trade data from consolidated trade feeds and includes securities listed on the NYSE, AMEX, Nasdaq, and Regional exchanges. Source: Better Alternative Trading System (BATS) Global Market Systems. US fixed income trades: Trade data provided by Federal Reserve Bank of New York, Municipal Securities Rulemaking Board, and FINRA TRACE. Source: Securities Industry and Financial Markets Association (SIFMA). 
Markets Reflect the Combined Knowledge of All Participants 
US Markets Trading in 2013 
Equity 
Fixed Income 
Average Daily Volume 
$223 billion 
$810 billion
Prices Incorporate All Available Information 
Book Equity 
News about 
Cash Flows 
Risk 
Considerations 
Book Equity 
Expected Cash 
Flows 
Discount Rate 
Price
What is the Best Way to Invest?
Conventional Active Management 
Indexing 
Portfolio Engineering
Conventional Active Management 
Attempts to identify mispricing in securities 
Forecasting, security selection, market timing, 
โ€œActive Managerโ€ track records 
Higher expenses, higher trading costs, higher taxes, excess risk
Relying on Active Manager Track Records is: 
UNRELIABLE
Source: Mutual Fund Landscape, Dimensional Fund Advisors 2014. Mutual fund data is from the CRSP Mutual Fund Database, provided by the Center for Research in Security Prices, University of Chicago. 
Funds are identified using Lipper fund classification codes and are matched to their respective benchmarks at the beginning of the sample periods. 
Conventional Investment Methods 
Mutual funds that survived and beat their index for 10 years, ending December 31, 2013 
19% 
15% 
Stocks 
Bonds
19% 
Predictive Power in Morningstar Ratings?
Indexing 
Measurement tool not intended for investing 
Allows commercial index to determine strategy 
Attempts to track the benchmark 
Accepts lower returns, reduced flexibility, higher trading costs
Indexing Attempts to Track a Commercial Benchmark 
Holds a basket of securities represented in the index. 
Buys and sells the same securities at the same time as all other funds tracking the index. 
INDEX LIST 
Market
Portfolio Engineering 
Applies insights about markets and returns from academic research 
Structures portfolios along the dimensions of expected returns 
Adds value by integrating research, portfolio structure and effective implementation
Viewing the Market in a Different Dimension 
Market
Viewing the Market in a Different Dimension 
Higher Expected Return 
Market 
Lower Expected Return
Portfolios Can Be Structured along Dimensions of Expected Returns 
Overweight 
Underweight 
Market 
Higher Expected Return 
Lower Expected Return
Dimensions of Expected Returns 
Sensible 
Persistent across different time periods 
Pervasive across markets 
Cost-effective to capture 
Statistically large and significant
Dimensions of Expected Returns 
1. Relative price is the price of a security as it compares to another. 
2. Operating income before depreciation and amortization minus interest expense scaled by book.
Do profits today contain information about profits in the future? 
Profitability Research
Identifying a Persistent Measure: 
Include all major costs of doing business Exclude nonrecurring items of profitability Be comparable across sectors
Direct Profitability: 
Operating income before depreciation and amortization minus interest expense, 
scaled by book value.
Dimensions of Expected Returns 
US Stocks 
Size (Market Cap) 1928-2013 Small Large Premium 
12.33% 9.78% 2.55% 
Relative Price 
1928-2013 Value Growth Premium 
12.62% 8.94% 3.68% 
Profitability 
1964-2013 High Low Premium 12.98% 8.26% 4.72% 
Source: Dimensional Fund Advisors
Dimensions of Expected Returns 
Non US Developed Stocks 
Size (Market Cap) 1970-2013 Small Large Premium 
15.07% 10.06% 5.06% 
Relative Price 
1970-2013 Value Growth Premium 
15.11% 9.16% 5.95% 
Profitability 
1992-2013 High Low Premium 9.03% 3.88% 5.15% 
Source: Dimensional Fund Advisors
Dimensions of Expected Returns 
Emerging Markets Stocks 
Size (Market Cap) 1989-2013 Small Large Premium 
12.78% 11.11% 1.68% 
Relative Price 
1989-2013 Value Growth Premium 
15.08% 10.06% 5.02% 
Profitability 
1996-2013 High Low Premium 10.63% 4.23% 6.40% 
Source: Dimensional Fund Advisors
Practical Investing
Critical Components of Net Returns 
ENGINEERING 
+ 
+ 
+ 
+ 
+ 
EXECUTION 
AND 
+ 
EXPENSES 
REVENUE 
- 
+ 
= 
Beta (Market) 
Size Large - Small 
Price Growth - Value 
Profitability More - Less 
Index Tracking Flexibility 
Style Drift Limits 
Momentum 
Expense Ratio 
Securities Lending 
Fund Return 
- 
Less tax impact 
Taxable Accounts
From Insights to Implementation
Dimensional Fund Advisors Putting Financial Science to Work for You
Dimensional Fund Advisors Putting Financial Science to Work for You 
Strategies based on academic research Many firsts with the market #1 choice among professional advisors Worldwide leader adding value through trading Available only through select advisory firms
Focus On What You Can Control 
Let science work for you. 
Let markets work for you; Capture returns. 
Diversify intelligently. 
Control expenses, taxes and turnover. 
Stay disciplined.

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AAII Los Angeles September 2014

  • 1. How to Beat the Market Without Outguessing the Market AAII September 20, 2014
  • 2. How do Most People Invest?
  • 3. They Try to Predict the Future โ€œI have a proven system for picking winning stocks.โ€ โ€œThe market is primed for a retreat.โ€ โ€œThat sector will continue advancing through next year.โ€
  • 4. They Act on Impulse โ€œI canโ€™t take this bear market - Iโ€™m getting out!โ€ โ€œEveryoneโ€™s making money - I want a piece of the action.โ€
  • 5. They Bet on Tips and Hunches โ€œI heard it on cable news. Iโ€™d better sell!โ€ โ€œI got a hot tip from my neighbor. Itโ€™s a slam dunk.โ€ โ€œMy friend works in the industry - heโ€™s got the inside scoop.โ€
  • 6. They Are Swayed by the Media โ€œHow to Reach $1 Millionโ€ Money, 08/2012 โ€œThe Death of Equitiesโ€ Business Week, 08/13/1979 โ€œThe Crash of โ€™98 Can the US Economy Hold Up?โ€ FORTUNE, 09/28/1998 โ€œRetire Rich โ€“ A Simple Plan to Have it Allโ€ FORTUNE, 08/16/1999
  • 7. They Rely on Unreliable Track Records โ€œI donโ€™t just pick average fundsโ€ โ€œI carefully examine the winning fundsโ€ โ€œI only invest in 5 star fundsโ€
  • 8. They are Plagued by Emotional and Psychological Distractions Claiming Losses Who to Trust Sunk Cost Fear Hindsight Bias Greed Fooled by Randomness Overconfidence
  • 11. What Have We Learned?
  • 12. Why Flip a Coin? Academic Research Provides Many Answers
  • 13. Most of the Advancements in Finance Have Come from Academia Eugene Fama Nobel Laureate, 2013 Kenneth French Dartmouth College Robert Merton Nobel Laureate, 1997 Robert Novy-Marx University of Rochester William Sharpe Nobel Laureate, 1990 Merton Miller Nobel Laureate, 1990 Myron Scholes Nobel Laureate, 1997 Peng Chen Cornell University
  • 14. Illustration based on voluntary participation at client event hosted by a financial advisor, August 2013. Results audited by advisor. Together, We Know More Than We Do Alone Participants were asked to estimate the number of jelly beans in a jar. Range: 409-5,365 Average: 1,653 Actual: 1,670
  • 15. In US dollars. US equity trades: Trade data from consolidated trade feeds and includes securities listed on the NYSE, AMEX, Nasdaq, and Regional exchanges. Source: Better Alternative Trading System (BATS) Global Market Systems. US fixed income trades: Trade data provided by Federal Reserve Bank of New York, Municipal Securities Rulemaking Board, and FINRA TRACE. Source: Securities Industry and Financial Markets Association (SIFMA). Markets Reflect the Combined Knowledge of All Participants US Markets Trading in 2013 Equity Fixed Income Average Daily Volume $223 billion $810 billion
  • 16. Prices Incorporate All Available Information Book Equity News about Cash Flows Risk Considerations Book Equity Expected Cash Flows Discount Rate Price
  • 17. What is the Best Way to Invest?
  • 18. Conventional Active Management Indexing Portfolio Engineering
  • 19. Conventional Active Management Attempts to identify mispricing in securities Forecasting, security selection, market timing, โ€œActive Managerโ€ track records Higher expenses, higher trading costs, higher taxes, excess risk
  • 20. Relying on Active Manager Track Records is: UNRELIABLE
  • 21. Source: Mutual Fund Landscape, Dimensional Fund Advisors 2014. Mutual fund data is from the CRSP Mutual Fund Database, provided by the Center for Research in Security Prices, University of Chicago. Funds are identified using Lipper fund classification codes and are matched to their respective benchmarks at the beginning of the sample periods. Conventional Investment Methods Mutual funds that survived and beat their index for 10 years, ending December 31, 2013 19% 15% Stocks Bonds
  • 22. 19% Predictive Power in Morningstar Ratings?
  • 23. Indexing Measurement tool not intended for investing Allows commercial index to determine strategy Attempts to track the benchmark Accepts lower returns, reduced flexibility, higher trading costs
  • 24. Indexing Attempts to Track a Commercial Benchmark Holds a basket of securities represented in the index. Buys and sells the same securities at the same time as all other funds tracking the index. INDEX LIST Market
  • 25. Portfolio Engineering Applies insights about markets and returns from academic research Structures portfolios along the dimensions of expected returns Adds value by integrating research, portfolio structure and effective implementation
  • 26. Viewing the Market in a Different Dimension Market
  • 27. Viewing the Market in a Different Dimension Higher Expected Return Market Lower Expected Return
  • 28. Portfolios Can Be Structured along Dimensions of Expected Returns Overweight Underweight Market Higher Expected Return Lower Expected Return
  • 29. Dimensions of Expected Returns Sensible Persistent across different time periods Pervasive across markets Cost-effective to capture Statistically large and significant
  • 30. Dimensions of Expected Returns 1. Relative price is the price of a security as it compares to another. 2. Operating income before depreciation and amortization minus interest expense scaled by book.
  • 31. Do profits today contain information about profits in the future? Profitability Research
  • 32. Identifying a Persistent Measure: Include all major costs of doing business Exclude nonrecurring items of profitability Be comparable across sectors
  • 33. Direct Profitability: Operating income before depreciation and amortization minus interest expense, scaled by book value.
  • 34. Dimensions of Expected Returns US Stocks Size (Market Cap) 1928-2013 Small Large Premium 12.33% 9.78% 2.55% Relative Price 1928-2013 Value Growth Premium 12.62% 8.94% 3.68% Profitability 1964-2013 High Low Premium 12.98% 8.26% 4.72% Source: Dimensional Fund Advisors
  • 35. Dimensions of Expected Returns Non US Developed Stocks Size (Market Cap) 1970-2013 Small Large Premium 15.07% 10.06% 5.06% Relative Price 1970-2013 Value Growth Premium 15.11% 9.16% 5.95% Profitability 1992-2013 High Low Premium 9.03% 3.88% 5.15% Source: Dimensional Fund Advisors
  • 36. Dimensions of Expected Returns Emerging Markets Stocks Size (Market Cap) 1989-2013 Small Large Premium 12.78% 11.11% 1.68% Relative Price 1989-2013 Value Growth Premium 15.08% 10.06% 5.02% Profitability 1996-2013 High Low Premium 10.63% 4.23% 6.40% Source: Dimensional Fund Advisors
  • 38. Critical Components of Net Returns ENGINEERING + + + + + EXECUTION AND + EXPENSES REVENUE - + = Beta (Market) Size Large - Small Price Growth - Value Profitability More - Less Index Tracking Flexibility Style Drift Limits Momentum Expense Ratio Securities Lending Fund Return - Less tax impact Taxable Accounts
  • 39. From Insights to Implementation
  • 40. Dimensional Fund Advisors Putting Financial Science to Work for You
  • 41. Dimensional Fund Advisors Putting Financial Science to Work for You Strategies based on academic research Many firsts with the market #1 choice among professional advisors Worldwide leader adding value through trading Available only through select advisory firms
  • 42. Focus On What You Can Control Let science work for you. Let markets work for you; Capture returns. Diversify intelligently. Control expenses, taxes and turnover. Stay disciplined.