2. T 60 Sec ond
he
Jim‘s Jourmal Int erview
Amardeep Malik (aka Ammo)
July 2011 IT Support Engineer.
You’re one of the new rec
ruits to
the team - where did you
work
before you came to Ziptec
Some New Voices got a bit of an unconvent
h? I’ve
ional
On The Service Desk background for an IT Sup
port
engineer. My last job was
Mercedes Benz cars and I’v selling
I wanted to give you a “heads-up” on some staff e had a number
of other sales roles in my
changes at Ziptech. They’re good changes – I’m career. But I also studied
Computer Science at colleg
e and would consider mys
expanding the support team and improving the way a salesman who loves to elf
get technical. I was alw
we manage it for you. the ‘go to’ person for fixi ays
ng PC problems – so I thin
that’s where my strengths k
lie.
Expanded IT Support Service Desk What do you like to do out
side of work? After a hard
Firstly, we have a dedicated team leader for the expanded week at Ziptech - as litt
le as possible. Obviously
Service Desk. The Service Desk is the team that you like to spend time with I
my wife but I’m also try
to get back into rock cli ing
speak to first when you call us for support. Amit Parbat mbing after a 5 year abs
ence
and I have plans to start
has been promoted to manage this team – congratulations playing golf soon too.
Amit. You may already have heard some new voices in Armchair expert or sporty
type? (What’s your
the expanded Service Desk. Amardeep Malik and Daniel favourite sport – do you
play or watch?) I love F1
so definitely armchair exp -
Younge have joined the team and are already performing ert.
beyond my expectations. Favourite car? It’s got to
be the Bentley Continental
GT – Clarkson describes
it as “ a truly wonderful
Growing IT Projects and Escalation Team jaw-slackeningly awesome ,
driver’s car” – that’s goo
enough for me. d
We’ve also recruited a new senior engineer who
joins the Projects Team soon to deal with escalations. Last track downloaded? (Or
album bought) It would be
In the future we’ll also be recruiting for a manager for a selection of truly che
esy 80s classics – what
this team. Until then Perry Bowles, our Technical Director a decade!
will be managing Projects.
Best film watched this mon
th? (What was it like?
Cinema or TV?) Transform
ers Dark of the Moon -
Growing Dependence on Business IT Support it was long… v long
We are determined to recruit the best resource ahead of
the growing need for IT Support so that we can continue Last book read? The Magici
an’s Apprentice – Trudy
Canavan. Love Sci-fi fantasy
to deliver excellent service to you in the coming years. and this did not disappoint.
I’ll keep you posted as they happen. If you were a superhero
what superpower would you
choose and why? Of course
I would fly (who wouldn’t?)
the daily commute would beco –
me a short and enjoyable
hop and savings on airlin
e tickets would be huge!
(Not so great when it’s
raining and I’m not sure
where I’d put my holiday
luggage – but hey - the
Jim Simpson devil’s in the detail).
Right Click on the To move a file from Recent to Pinned, simply
program icon in drag and drop the file from the Recent list
the taskbar and to the Pinned list.
Rad‘s click on ”Pin this
program to Or right click on
Tech Tips taskbar”. The
program will now stay on the taskbar, even if
the file in the
Recent list and
you restart your PC, until you unpin it. click on “Pin to
Pinning Programs to Windows 7 Taskbar this list”.
You can use Windows 7 Taskbar to quickly To unpin a program, right click on the program
access programs, files and websites that you icon in the taskbar and click on ”Unpin this To unpin a file,
regularly use by pinning these programs to program from taskbar”. right click the file in
the Taskbar. the Pinned list and
Pinning files to programs click “Unpin from
Start the program you want to use (e.g. When you right click on a program icon in the this list”.
Excel). The icon for the program will appear task bar, the pop up panel lists 2 sets of files;
d!
anks, Ra
on the Taskbar at the bottom of your screen. “Pinned” and “Recent”.
Th
3. How to Increase Website Conversion
our top 10 page layout tips (Part 1)
As a small business owner you’ll certainly be
interested in your website giving a return on Big, bright About the Author
its investment – whether that is time or money orange button
or both. But how do you make sure your web- under a Thanks to
page is “optimised” as much as possible captivating Mark Haller
to have people convert? The list below is heading from LogicSpot
OUR top 10 webpage design, layout and for this article.
content tips for high web page conversion. Rotating
service offering LogicSpot has
1. Keep the most important with big calls been ‘wow-ing’
content above the fold to action customers with
Make sure to capture your audience within 6 above the fold their website design, web development
seconds or they will probably exit. Put the and search engine optimisation since
most important content “above the fold” 3. Captivating headlines 1991. Mark has been working with us
(so called from newspaper print days!). If you Set out your stall with your headline. Why at Ziptech for a while now, designing
need to, shorten sentences, or shift content bother reading any further? What is the and developing our website as well
around your page completely, then just do it. main focus or point of interest on this page? as running our search engine
Get it said, and get straight to the point. optimization programme for us.
2. Call to action buttons www.logicspot.com
If you want your customer to go in a particular 4. Scannable copy
direction, don’t politely suggest but shout Visitors to your site will FIRST scan your website
your action out. “Buy now”, “Sign up now”, (the 6 second rule) and THEN if you win their
“Download Now” – strong action-based terms attention, they’ll read in depth. Go back to 5. Keep your first paragraph short and sweet
on a strong button or area. Prioritise and newspapers and magazines – how do they Following that concept of captivating
highlight this call to action using whitespace, do this? Some simple techniques - headlines, make sure your first paragraph
larger fonts, different colours or capitvating gets to the point – what do you want to
icons or images to draw attention. And make • Headings and subheadings state an say in the whole page, summarise it in a few
sure the call to action is above the fold! overview of the page without needing words and blast it out to your readers in the
to write an overview first paragraph. After the page has been
• Bullet lists slow visitors down and provide scanned, if someone hasn’t already clicked
short, focussed soundbites your call to action, it’s likely they’ll read that
• Keep pararaphs short and succinct first paragraph. They’re likely to decide if
• Highlight important words they should still stick around based on that
• Use graphics to highlight – for instance, first paragraph.
comments or testimonials in breakout
boxes with quotation marks rather than
Really big call to action above the fold just part of dull prose See Part Two next month.
+ Mini News ++ Mini News ++ Mini News +
Cell phones ‘unlikely’ Japan discovers ‚rare earth‘ Fox News hacker
to cause cancer minerals used for iPads tweets Obama dead
Mounting evidence suggests there is no Discovery on the floor of the Pacific Ocean Hackers have taken over a Twitter account
link between mobile phones and brain around Hawaii could immediately reduce belonging to US broadcaster Fox News and
cancer, according to a review by the concerns about supply Japanese scientists declared President Obama dead. The
Institute of Cancer Research. It stated that have discovered huge deposits of „rare earth“ @foxnewspolitics feed stated: „BREAKING
despite near universal mobile phone use, minerals, crucial for making electronics NEWS: @BarackObama assassinated, 2
there had been no jump in the number products such as smartphones, tablets such gunshot wounds have proved too much.“
of tumours. Its report, in Environmental as the iPad and flat-screen TVs, on the floor of More than two hours after the malicious
Health Perspectives, also identified flaws the Pacific Ocean around Hawaii – and they say postings appeared, they had still not been
in many studies investigating a link. they are easy to extract. The discovery could removed. A group or individual, calling
http://www.bbc.co.uk/news expand the known deposits of the materials themselves The Script Kiddies appeared
health-13988882 by a thousand times, immediately reducing to claim responsibility.
concerns about supply. http://www.bbc.co.uk/news/
http://www.guardian.co.uk/technolo- technology-14012294
gy/2011/jul/04/japan-ipads-rare-earth
