Final Report

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PROJECT REPORT
ON
SUMMER INTERNSHIP PROGRAM
AT
DSP BLACK ROCK MUTUAL FUND
TOPIC
“ASTUDYONSIP&MUTUALFUNDONE
PREFEREDTOOLOFINVESTMENT”
SUBMITTED BY:

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SUJOY KUMAR BOSE
15JU11200009
MBA – III
Company guide: Faculty Guide:
Mr. Imtiyaz Ahmed Prof. Pritha Chaturvedi
ACKNOWLEDGMENT
Before we get into thick of things, I would like to add a few words of
appreciation for the people who have been a part of this project right from its
inception. The writing of this project has been one of the significant academic
challenges I have faced and without the support, patience, and guidance of the
people involved, this task would not have been completed. It is to them I owe
my deepest gratitude.
Itgives me immense pleasurein presenting this project report on “Study
on SIP & Mutual Fund an one preferred tool of Investment”. It has been my
privilege to have a team of project guide who have assisted me from the
commencement of this project. The success of this project is a result of sheer
hard work, and determination put in by me with the help of my company
guide. I hereby take this opportunity to add a special note of thanks to
Mr. Abhishek (Branch Manager, DSP BlackRock Mutual Fund) & my company
guide Mr. Imtiyaz Ahmed (Assistant Manager, DSP BR MF), who undertook to
act as my mentor despite his many other professional commitments. His
wisdom, knowledge, and commitment to the highest standards inspired and
motivated me. Without his insight, support, and energy, this project wouldn't
have started and neither would have reached fruitfulness.

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I convey my heart full thanks to the staff members of DSP Blackrock Mutual
funds, Miss Madhvi Kunwar & Mr. Ravindra for their help and corporation.
I am very thankful to my faculty guide Prof. Pritha Chaturvedi (ICFAI) for her
full support in completing this project work.
Last but not least, I would like to thank My family and Friends for their full
cooperation & continuous support during the course of this assignment.
The project is dedicated to all those people, who helped me while doing this
project.
CERTIFICATE
This is to certify that Mr. Sujoy Kumar Bose a student of ICFAI
University, Ranchi has completed project work on “Study on SIP and
Mutual Fund an one preferred tool of Investment” under my
guidance and supervision.
I certify that this is an original work and has not been copied
from any source.

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________________
Signature of Guide
Name of Guide: Mr. Imtiyaz Ahmed
Date:
Place:

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DECLERATION
I hereby declare that this Project Report entitled “Study on SIP and
Mutual Fund an one preferred tool of Investing” in DSP BlackRock
Mutual Fund submitted in the partial fulfillment of the requirement
of Master of Business Administration (MBA) of ICFAI University,
Ranchi is based on primary & secondary data found by me in
various departments, books, magazines and websites & Collected by
me in under guidance of Company Guide Mr. Imityaz Ahmed and
Faculty Guide Prof Pritha Chaturvedi.
Date: SUJOY KUMAR BOSE
MBA (3rd
YEAR)

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ENROLLMENT NO: 15JU11200009
TABLE OF CONTENT
CONTENT PAGE NO.
 Acknowledgement Page no. 2
 Certificate Page no. 3
 Declaration Page no. 4
 Table of Content Page no. 5
 Objective of Study Page no. 6
 Methodology Page no. 7
 Limitations Page no. 8
 Introduction to the Project Page no. 9
 Different types of AMCs in Jharkhand Page no. 10
 Comparison between best schemes of AMC Page no. 11
 About one of the bestSIP Scheme Page no. 12
 About SIP Page no. 13
 About Mutual Fund Page no. 19
 About DSP BlackRock Mutual Fund Page no. 26
 Finding & Analysis: Page no. 30
o Branches Visited to sale & promote schemes
o Responses fromsales channel
o Outcome from Sale Channel
 Conclusion Page no. 35
 Suggestion Page no. 36

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 Annexure Page no. 37
 References Page no. 38
OBJECTIVE OF STUDY
 To study in detail about SIP & MUTUAL FUND and their
merits & demerits.
 To know the preference of the investor through the
bankers.
 To achieve the desired target of the company and also to
convey to the company about the problems in selling the
schemes of DSP BLACKROCK mutual fund.

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METHODOLOGY
For this project I used both Primary & Secondary Source of data.
I have visited HDFC bank which was our Sales Channel and met
bankers personally to sale and promote product of DSP BlackRock
Mutual Fund and collect data and feedbacks instantly which was my
primary data that helped me to understand the preference of the
Investors and also helped me to know the actual market value of the
different schemes.
I have also collected information through secondary sources by
referring to different website, magazine, data from the company.

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LIMITATIONS
During data collection I was not able to meet directly to the investors
as the sales channel was responsible for selling product of DSP
BlackRock to their clients and due to this limitation I was not able to
convince investors directly to gain more business and also as it was
mainly depends upon Bankers weather they will sell the product or
not and the sales channel was only a source from where I get to
know about the Investor’s preference.
And, Sales Channel usually sale the product which gives them a good
credit points and due to which I was unable to sale numbers of
different products of DSP BlackRock Mutual Fund.
Many sales channel achieved their targets of SIP due to which many
of the branches was unable to sale our product to their clients.

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INTRODUCTION TO THE PROJECT
In today’s trend of competition, Master of Business Administration
(MBA) is sure to have an edge over their counterparts.
I have undergone my Summer Internship Program at DSP BlackRock
Mutual Fund. It is one of leading Mutual Fund Company in the
country. With my topic “Study on SIP and Mutual Fund one of the
preferred tool of Investment”. I feel great pleasure to present this
project work after my training at DSP BlackRock Mutual Fund that
produced to be golden opportunity for me by enriching my
knowledge by comparing my theoretical knowledge with the
managerial skill and application.
I had chosen DSP BlackRock Mutual Fund for my Summer Internship
Program because I want to know more and more about Mutual Fund
company and their work. I believed that this is only the platform
where I can get good knowledge from both the field of Marketing
and Finance.
This project which I am presenting is in Simple language. Report is
illustrated with figure, charts and diagrams as and when required.

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DIFFERENT TYPES OF AMCs IN
JHARKHAND
MUTAUL FUND COMPANY RANK
 ICICI MUTUAL FUND 1st
 SBI MUTUAL FUND 2nd
 RELIANCE MUTUAL FUND 3rd
 UTI MUTUAL FUND 4th
 HDFC MUTUAL FUND 5th
 BIRLA SUN LIFE MUTUAL FUND 6th
 DSP BLACKROCK MUTUAL FUND 7th
 FRANKLIN TEMPLETON 8th
 KOTAK MAHINDRA SECURITIES 9th
 SUNDARAM MUTUAL FUND 10th
 IDFC MUTUAL FUND 11th
 L&T MUTUAL FUND 12th

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COMPARISON BETWEEN BEST SIP
SCHEMES OF DIFFERENT AMCs
For SIP (Systematic Investment Planning) there are different types of schemes
available in different Mutual Fund Companies. Here, we will compare the
performance of the schemes under Small& Mid Cap Sector where investment
through the SIP can be done.
Scheme name
AUM
In
Cr NAV
3
Mnths
In %
Rank
6
Months
In %
Rank
1 Yr
In %
Rank
3 Yr
in %
Rank
5 Yr
in %
Rank
ICICI PRUDENTIAL MID CAP
FUND
1,174 74.73 11.97 20 17.28 20 24.6 31 38.57 12 18.03 26
SBI MAGNUM MIDCAP FUND
2202 67.92 10.74 26 18.20 15 11.24 13 40.51 8 23.75 4
RELIANCE MID & SMALL CAP
FUND
2276 37.07 16.44 3 17.39 9 8.19 17 36.01 16 18.75 21
UTI MID CAP FUND
3475 87.33 11.64 22 18.72 14 7.45 19 39.95 9 21.82 11
HDFC MID CAP
OPPORTUNITIES FUND
11537 42.65 14.32 9 21.12 9 12.48 9 35.92 17 20.83 15
BIRLA SUN LIFE MID CAP
FUND
1659 242.1 13.57 15 18.04 16 8.41 16 33.02 24 17.42 27
DSP BLACKROCK MICRO
CAP FUND
3113 49.28 15.23 5 22.43 4 18.42 1 49.58 1 25.40 1
FRANKLIN INDIA SMALLER
COMPANIES FUND
3234 45.78 13.68 13 22.54 3 17.18 2 41.91 5 26.12 1
KOTAK MID CAP FUND
401 60.17 12.65 19 22.17 6 12.31 10 35.02 21 18.44 24
SUNDARAM SELECT MIDCAP
FUND
3750 388.3 14.12 10 21.01 10 10.46 14 36.56 14 19.49 19
IDFC STERLING EQUITY
FUND
1305 37.86 12.78 17 14.789 26 3.37 29 25.17 30 14.57 30
L&T ULTRA SHORT TERM
FUND
510 10.74 2.10 90 4.5 90 8.6 100 9.2 77 9.2 21

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** FROMABOVE PERFORMANCE RETURN SHEET WE GET TO KNOW THAT
“MICRO CAP FUND” OF “DSP BLACKROCKMUTAUL FUND” IS PERFORMING
WELL AND MAINTAINING ITS POSITIONINTOP RANK. SO, WECAN SAY THAT
INVESTING THROUGH SIP MODE“MICROCAP FUND” CAN BE A GOOD
OPTION**
ABOUT ONE OF THE BEST SIP SCHEME
By observing from above Performance Return Sheet we get to know one of the
best fund ‘Micro Cap Fund’ of ‘DSP BlackRock MutualFund’
DSP BLACK ROCK MICRO CAP FUND
 Portfolio comprising of stocks beyond top 300 largest companies by market
capitalization.
 Exposure to under-researched and under owned stocks that are generally
uncorrelated with broader markets.
 Focus towards businesses with scalability.
 Inception June 14, 2007
 Assets Under Management (AUM) – 3113 Cr.

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ABOUT SIP (SYSTEMATIC INVESTMENT
PLANING)
DID YOUKNOW?
 If your currentmonthlyexpenses areRs. 30,000/- per month, then after
20 years you will requireRs. 80,000/-a month to just maintain the same
lifestyle!
 An education degree for your child which currently costs Rs. 20 lakh could
cost over Rs. 34 lakh after 11 years!
 For your child marriageafter 18 years, you will require approx. 45 lakhs!
And therefore Individual Investor Needs Investment Goal:
All individual need to save for
o Retirement
o Child’s Education/Marriage
o Medical Emergency
o Other Family Obligations
 All Individual have a finite period to save for their investment goals and can be explain
through Individual Investor Life Stages.

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PLANING) cont…
Therefore we can see that if Individual do not save and invest their money
systematically then in future it will become a great problem for him, Individual
need to save money and invest them systematically & needs to beat Inflation.
So, let’s know more about Sip.
WHAT IS SIP?
Systematic Investment Plan (SIP) is a financial planning tool that helps you to
create wealth, by investing small sums of money every month, over a
period of time. It is a vehicle offered by mutual funds to help investors invest
regularly in a disciplined manner. SIP works on the principle of legitimate
investments. It is like your recurring deposit where you put in a small amount
every month.
SIP allows you to invest in a Mutual Fund by making smaller periodic
investments (monthly or quarterly) in place of a heavy one-time investment.
Systematic Investing in a Mutual Fund is to preventing the pitfalls of equity
investment and still enjoying the high returns.
SIP help you participate in the growth of capital markets and at the same time
helps you diversify your risk. Thus it is a great option for securing your child's
future. SIP gives you the flexibility to plan your investments depending on what
the eventual need is that you are providing for.

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PLANING) cont…
The Formula for Creating Wealth:
According to Individual Life Cycle, if an Individual starts Investing a part of
his/her income through SIP regularly then in future it will create a good
amount of wealth. But question is How SIP helps in creating wealth of your
regular investment?
Here we will know that How SIP helps an IndividualInvestor to makemoney.
 THE FIRST 4 STEPS TO POTENTIAL WEALTH CREATION

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PLANING) cont…
 RUPEE COST AVERAGING METHOD:
Here we can see when NAV is lower then Units allotted is higher which
gives more value by averaging different NAV of 12 months.
AverageNAV per Unit over
12 months =
(23+21+22+19+16+17+17+
20+21+19+25+24)/12or
Rs. 20.34
AverageCost per Unit over
12 months = 12000/601 or
Rs. 19.96

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PLANING) cont…
 POWER OF COMPOUNDING:
 Table illustrating the power of compounding (Assumed rateof return: 12%
p.a.)
 Table illustrating the power of compounding (Assumed rateof return: 20%
p.a.)
From the above table we get to know that if Individual invest regularly
for longer period of time then he/she will get good return, so if a
small amount from income is invested through SIP then the Power of

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Compounding will increase it’s value on day to day basis depending
upon fund’s NAV.
Thus, Invest Systematically toget Benefit fromthe Power of Compounding.
PLANING) cont…
 MERITS OF SYSTEMATIC INVESTMENT PLANNING:
 Benefit of Long Term Equity Investment: Equities give superior
returns among all asset classes over the long term. Mutual Fund has a
track record of consistent good performance relative to index.
 The Benefits of Systematic Monthly Investment: Takes out the risk
of market timing. Adds the benefits of the power of compounding and
rupee cost averaging
 Flexibility: You can choose from a wide array of schemes. You can
decide to keep invested amounts in an earlier scheme & invest future SIP
installments into a new scheme.
 Added Convenience: Auto debit facility across major cities in India.
Regular account statements. Redemption request directly credited into
your bank account.
 DEMERITS OF SYSTEMATIC INVESTMENT PLANING:
 SIP returns are lower in consistently rising markets: SIP is a
good way to invest but occasional lump sum investment when the
markets are highly undervalued adds to your gains.
 Limited options of dates: Most of the MFs have limited option
(mainly 1st, 5th, 7th, 10th, 15th, etc). So you tend to invest in multiple
mutual funds on the same date.
 Fixed Amount: There are times when you feel that markets are
undervalued and you want to invest more but then in SIP only a
predetermined fixed sum gets invested

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 Lot of delay between actual application & start/stop of SIP:
Mutual Fund houses need at least a month to start a SIP and around
two weeks to stop your SIP.
ABOUT MUTUAL FUND
The mutual fund industry in India started in 1963 with the formation of
Unit Trust of India, at the initiative of the Government of India and
Reserve Bank of India.
Concept of Mutual Fund:
Mutual fund is a vehicle to mobilize moneys from investors, to invest in
different markets and securities, in line with the investment objectives
agreed upon, between the mutual fund and the investors. In other
words, through investment in a mutual fund, an investor can get access
to markets that may otherwise be unavailable to them and avail of the
professional fund management services offered by an asset
management company.
Role of Mutual Fund:
Mutual funds perform different roles for the different constituents that
participate in it. Their primary role is to assist investors in earning an
income or building their wealth, by participating in the opportunities
available in various securities and markets. Itis possiblefor mutual funds
to structure a scheme for different kinds of investment objectives. Thus,
the mutual fund structure, through its various schemes, makes it
possible to tap a large corpus of money from diverse investors. The
money that is raised from investors, ultimately benefits governments,
companies and other entities, directly or indirectly, to raise moneys to

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invest in various projects or pay for various expenses. The mutual fund
industry itself, offers livelihood to a large number of employees of
mutual funds, distributors, registrars and various other service
providers.
ABOUT MUTUAL FUND cont…
How do Mutual Fund Schemes Operate?
Mutual fund schemes announce their investment objective and seek
investments fromthe investor. The investment that an investor makes in
a scheme is translated into a certain number of ‘Units’ in the scheme.
Every Unit has a face value of Rs. 10. The scheme earns interest income
or dividend income on the investments it holds. Further, when it
purchases and sells investments, it earns capital gains or incurs capital
losses. These are called realized capital gains or realized capital losses.
Investments owned by the scheme may be quoted in the market at
higher than the cost paid. When the investment activity is profitable, the
true worth of a unit goes up when there are losses, the true worth of a
unit goes down. The true worth of a unit of the scheme is otherwise
called Net Asset Value (NAV) of the scheme. The money mobilized from
investors is invested by the scheme in a portfolio of securities as per the
investment objective committed. Profits or losses, as the case might be,
belong to the investors or unit holders. No other entity involved in the
mutual fund in any capacity participates in the scheme’s profits or
losses. They are all paid a fee or commission for the contributions they
make to launching and operating the scheme. The investor does not
however bear a loss higher than the amount invested by him.

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 Flow Chart showing how Investor gets Return, Growth or
Dividend.
Securities and Exchange Board of India (SEBI) Regulatory
Framework of Mutual Fund
The Government of India constituted Securities and Exchange Board of
India, by an Act of Parliament in 1992, the apex regulator of all entities
that either raise funds in the capital markets or invest in capital market
securities such as shares and debentures listed on stock exchanges.
Mutual funds have emerged as an important institutional investor in
capital market securities. Hence they come under the purview of SEBI.
SEBI requires all mutual funds to be registered with them. It issues
guidelines for all mutual fund operations including where they can
invest, what investment limits and restrictions must be complied with,
how they should account for income and expenses, how they should
make disclosures of information to the investors and generally act in the
interest of investor protection. To protect the interest of the investors,
SEBI formulates policies and regulates the mutual funds.
Association of Mutual Funds in India (AMFI)
AMFI is an apex body of all Asset Management Companies (AMC) which
has been registered with SEBI. Association of Mutual Funds India has
brought down the Indian Mutual Fund Industry to a professional and
healthy market with ethical line enhancing and maintaining standards. It
follows the principle of both protecting and promoting the interests of
mutual funds as well as their unit holders. The Association of Mutual
Funds of India works with 30 registered AMCs of the country.

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TYPES OF MUTUAL FUNDS SCHEME IN INDIA
A 'Close ended' fund is open for investment only during the Initial Public Offer
(IPO) after which the investment is locked in until the maturity date which
could be between 3-7yrs.
An 'Open ended' fund is available for purchase or redemption on continuous
basis at the day's closing NAV
Equity funds invest in equity instruments issued by companies. The funds
target long-term appreciation in the value of the portfolio from the gains in
the value of the securities held and the dividends earned on it.
Schemes with an investment objective that limits them to investments in debt
securities like Treasury Bills, Government Securities, Bonds and Debentures
are called Debt funds.
Hybrid funds have an investment charter that provides for investment in both
debt and equity.

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'Growth' oriented funds aim at providing capital appreciation. They tend to
invest primarily in equities.
'Income' funds aim at providing regular income to investors. They generally
invest a major portion of their assets in fixed income earning instruments such
as government securities, corporate bonds and money market instruments.
A 'Balanced fund' tries to provide both capital appreciation and regular
income. They invest in both equities and fixed income securities. They specify
the maximum equity exposure in the prospectus and is normally 60 percent.
‘Index funds’ investin securities of a particular index such as the Bombay Stock
Exchange (BSE) sensex in the sameproposition. They providereturns which are
close to that of the benchmark index with similar risks as well. It is a passive
investment approach with lower costs.
‘Sector’ specific funds focus their investments on specific sectors which the
fund manager feels would do well. For instance, Franklin FMCG fund invests
only in shares of companies that produce fast moving consumer goods.
‘Tax saving funds’ give an investor tax benefits under section 80 C of the
Income Tax Act. Such funds also termed as Equity Linked Saving Schemes
(ELSS), have a lock in period of three years. By investing in such funds a person
can avail of a maximum of rupees one hundred thousand in tax deductions.

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ADVANTAGEOF MUTUAL FUND
 Diversification - It can help an investor diversify their portfolio with a
minimum investment. Spreading investments across a range of securities
can help to reduce risk. A stock mutual fund, for example, invests in
many stock. This minimizes the risk attributed to a concentrated
position. If a few securities in the mutual fund lose value or become
worthless, the loss may be offset by other securities that appreciate in
value. Further diversification can be achieved by investing in multiple
funds which invest in different sectors.
 Professional Management - Mutual funds are managed and supervised
by investment professional. These managers decide what securities the
fund will buy and sell. This eliminates the investor of the difficult task of
trying to time the market.
 Well regulated - Mutual funds are subject to many government
regulations that protect investors from fraud.
 Liquidity - It's easy to get money out of a mutual fund.
 Convenience - We can buy mutual fund shares by mail, phone, or over
the Internet.
 Low cost - Mutual fund expenses are often no more than 1.5 percent of
our investment. Expenses for Index Funds are less than that, because
index funds are not actively managed. Instead, they automatically buy
stock in companies that are listed on a specific index
 Transparency - The mutual fund offer document provides all the
information about the fund and the scheme. This document is also called
as the prospectus or the fund offer document, and is very detailed and
contains most of the relevant information that an investor would need.
 Choice of schemes - There are different schemes which an investor can
choose from according to his investment goals and risk appetite.
 Tax benefits - An investor can get a tax benefit in schemes like ELSS
(equity linked saving scheme)

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DISADVANTAGEOF MUTUAL FUND
 No Insurance- Mutual funds, although regulated by the government, are
not insured against losses. TheFDIC only insured against certain losses at
banks, credit unions, and savings, not mutual funds.
 Costs- Mutual funds don't exist solely to make your life easier--all funds
are in it for a profit. The Mutual fund industry is masterful at burying
costs under layers of jargon. These costs are so complicated that in this
tutorial we have devoted an entire section to the subject.
 Dilution- Although diversification reduces the amount of risk involved in
investing in mutual funds, it can also be a disadvantage due to dilution
 Taxes- When making decisions about your money, fund managers don't
consider your personal tax situation. For example, when a fund manager
sells a security, a capital-gain tax is triggered, which affects how
profitable the individual is from the sale. It might have been more
advantageous for the individual to defer the capital gains liability.
 Poor Performance- Returns on a mutual fund are by no means
guaranteed. In fact, on average, around 75% of all mutual funds fail to
beat the major market indexes, like the S&P 500, and a growing number
of critics now question whether or not professional money managers
have better stock-picking capabilities than the average investor.
 Inefficiency of Cash Reserves- Mutual funds usually maintain large cash
reserves as protection against a large number of simultaneous
withdrawals. Although this provides investors with liquidity, it means
that some of the fund's money is invested in cash instead of assets,
which tends to lower the investor's potential return.

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ABOUT DSP BLACKROCK MUTUAL FUND
DSP BlackRock Investment Managers Pvt. Ltd. is the investment
manager to DSP BlackRock Mutual Fund.
The philosophy of DSP BlackRock Investment Managers Pvt. Ltd. has been
grounded in the belief that experienced investment professionals, using a
disciplined process and sophisticated analytical tools, can consistently add
value to client portfolios.
Incorporating functional, product and regional elements in support of clients'
goals. The functional dimension looks at the company's operations by specific
task, such as account management or operations. The product dimension
brings together the cross disciplinary expertise critical to managing client
assets in each class.
Finally, the regional aspect of the company's model recognizes the unique,
geography specific needs of clients as well as the importance of local
regulatory issues.
With DSP BlackRock’s three-dimensional approach to managing the
organization, they seek to:
 Ensure consistency on a global basis.
 Allow for the tailoring of products and services according to client
or local needs.
 Promote teamwork among our employees worldwide, and
 Facilitate operational integrity and efficiency.

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SOME OF THE BEST PRODUCT SNAPSHOT OF DSP BLACKROCK MUTUAL FUND:
An Open Ended growth Scheme, seeking to generate long term
capital appreciation and whose secondary objective is income
generation and the distribution of dividend from a portfolio
constituted of equity and equity related securities concentrating
on the investment focus of the Scheme.
An open Ended equity linked savings scheme, whoseprimary investment
objective is to seek to generate medium to long-term capital
appreciation from a diversified portfolio that is substantially constituted
of equity and equity related securities of corporates, and to enable
investors avail of a deduction from total income, as permitted under the
Income Tax Act, 1961 from time to time.
An Open equity growth scheme that seeks to generate long-term
capital appreciation from a portfolio that is substantially
constituted of equity and equity related securities, which are not
part of the top 300 companies by market capitalization. The
Scheme was launched as a three year close ended scheme and
has been converted into an open ended scheme with effect from
June 15, 2010.

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An Open Ended balanced Scheme, seeking to generate long term
capital appreciation and current income from a portfolio constituted
of equity and equity related securities as well as fixed income
securities (debt and money market securities)

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cont..
The primary investment objective of the Scheme is to generate
long-term capital growth from a portfolio of equity and equity-
related securities including equity derivatives. The portfolio will
largely consist of companies, which are amongst the top 200
companies by market capitalization.
An Open Ended growth Scheme, seeking to generate capital appreciation,
from a portfolio that is substantially constituted of equity securities and
equity related securities of the 100 largest corporates, by market
capitalization, listed in India.
An open Ended equity growth scheme, primarily seeking
to generate long term capital appreciation from a
portfolio substantially constituted of equity and equity
related securities, which are not part of top 100 stocks
by market capitalization.
An Open Ended growth Scheme, seeking to
generate long term capital appreciation, from a
portfolio that is substantially constituted of
equity securities and equity related securities of
issuers domiciled in India

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cont..
AWARDS & ACHIEVEMENTS
AWARD CATEGORY PRODUCT POSITION
LIPPER FUND AWARDS 2010
BEST EQUITY FUND
HOUSE
DSPBR MUTUAL FUND
WINNER
LIPPER FUND AWARD 2010
EQUITY SECTOR
INFORMATION
TECHNOLOGY
DSP BR
TECHNLOGY.COM
FUND (GROWTH)
WINNER
LIPPER FUND AWARD 2010
BOND INDIA RUPEE
GOVERNMENT
DSP BR GOVERNMENT
SECURITY FUND
WINNER
ICRA MUTUAL FUND AWARD
2010
DSP BR SMALL & MID
CAP FUND
RANKED AS A 5
STAR FUND
CRISIL MUTUAL FUND OF
THE YEAR AWARD 2010:
CNBC
EQUITY FUND HOUSE
OF THE YEAR
DSP BR MUTUAL FUND WINNER
CRISIL MUTUAL FUND OF
CNBC
LARGECAP ORIENTED
FUND
DSP BR TOP 100
EQUITY FUND
WINNER
CRISISL MUTUAL FUND OF
CNBC
EQUITY DIVERSIFIED
FUNDS
DSP BR EQUITY FUND WINNER
** AWARD WINNER IN YEAR 2010**

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FINDING & ANALYSIS
BRANCHES VISITED TO SALE & PROMOTE SCHEMES
BRANCH
SL
NO
RM NAME DESIGNATION
POLICY
DISCUSSED
SOLD/UNSOLD
LALPUR
01 RATNESH KUMAR
RELATIONSHIP
MANAGER
OPPORTUNITIES
MICRO CAP
FUND
YES
02 ASHWINA RITU MANAGER
MICRO CAP
FUND
YES
03 ANIT KR DUBEY
BRANCH
MANAGER
BALANCED &
MICRO CAP
FUND
YES
MAIN
ROAD
01
SUDIPTA
BHATTACHARJEE
MANAGER
MICRO CAP &
OPPORTUNITY
FUD
YES
02 SUMAN KUMAR
PERSONAL
BANKER
MICRO CAP
FUND
YES
03
VIDYOTMA
MISHRA
RELATIOSHIP
MANAGER
OPPORTUITIES
& MICRO CAP
FUND
NO
KANKE
01 DEEPIKA SINHA
ASSISTANT
MANAGER
MICRO CAP
FUND &
OPPORTUNITIES
FUND
YES
02 RISHI RAI
DEPUTY
MANAGER
BALANCED &
MICRO CAP
FUND
YES
03 ALOK PANDYA
BRANCH
MANAGER
OPPORTUNITIES
& MICRO CAP
FUND
YES
BARIYATU
01
NISHANT
JAISHWAL
DEPUTY
MANAGER
MICRO CAP &
OPPORTUNITIES
FUND
NO
02 SHWETA SINGH MANAGER
BALANCED &
MICRO CAP
FUND
NO
03 GEETA KUMARI
ASSISTANT
MANAGER
MICRO CAP &
OPPORTUNITIES
FUND
NO
RATU
ROAD
01 ANURAG THAKUR MANAGER
BALANCED &
MICRO CAP
NO

35
FUND
02
SWETABH
RANJAN
MANAGER
MICRO CAP
FUND
YES
03 LOKESH KUMAR
PERSONAL
BANKER
OPPORTUNITIES
FUND
NO
FINDING & ANALYSIS cont..
BRANCH
SL
NO
RM NAME DESIGNATION
POLICY
DISCUSSED
SOLD/UNSOLD
SHAHID
CHAWK
01 SHWETA VERMA
DEPUTY
MANAGER
MICRO CAP
FUND
NO
02
GURU PREET
SINGH
DEPUTY
MANAGER
MICRO CAP &
OPPORTUNITIES
FUND
YES
03 SOHAIL AHMED
ASSISTANT
MANAGER
BALANCED &
MICRO CAP
FUND
NO
KANTATOLI
01 JYOTI CHOPRA MANAGER
OPPORTUINITIES
& MICRO CAP
FUND
NO
02 MOBIN ANSARI
PERSONAL
BANKER
MICRO CAP
FUND &
BALANCED
FUND
NO
03 SUMIT MANNA
PRODUCTION
MANAGER
BALANCED &
MICRO FUND
YES
HINOO
01 RAJAN SINGH
DEPUTY
MANAGER
MICRO CAP
FUND &
OPPORTUNITIES
FUND
NO
02
MANITESH
KUMAR
SENIOR
MANAGER
BALANCED &
MICRO CAP
FUND
NO
03 RAJAN ANAND MANAGER
OPPORTUNITIES
& MICRO CAP
FUND
NO
BOOTY
MORE
01
SHUBHESHWAR
JHA
BRANCH
MANAGER
BALANCED &
OPPORTUNITES
FUND
NO
02 SAKET KUMAR
DEPUTY
MANAGER
MICRO CAP &
BALANCED
FUND
NO

36
03 SUNIL KUMAR
PERSONAL
BANKER
OPPORTUNITIES
& MICRO CAP
NO
BRANCH
SL
NO
RM NAME DESIGNATION
POLICY
DISCUSSED
SOLD/UNSOLD
ASHOK
NAGAR
01
PRABHJOT
SINGH
MANAGER
MICRO CAP &
OPPORTUNITES
FUND
NO
02 ROHIT ANAND
DEPUTY
MANAGER
MICRO CAP &
BALANCED
FUND
NO
GUMLA
01
CHANDAN
KUMAR
DEPUTY
MANAGER
MICRO CAP &
OPPORTUNITES
FUND
YES
02 RAVI SHANKAR MANAGER
MICRO CAP &
BALANCED
FUND
YES
LOHARDAGA
01
SANDEEP
CHOURASIA
CLASSIS
RELATIONSHIP
MANAGAR
OPPORTUINITIES
& MICRO CAP
FUND
YES
02 ARZOO AHMED
ASSISTANT
MANAGER
MICRO CAP &
BALANCED
FUND
YES
03
ABHISHEK
BURMAN
BRANCH
MANAGER
BALANCED &
MICRO FUND
NO
Table shown above contain the name & designation of Bankers of the
HDFC Bank which was our sales channel with whom I had interacted
and convince them to sale the products of DSP BlackRock Mutual Fund

37
and got some positive & negative responses from different branches
of HDFC Bank. Some of them got convinced and gave us business but
some of the branches do not taken any interest in selling our product
to their clients.

38
 RESPONSES FROM DIFFERENT BRANCHES OF HDFC BANK
 POSITIVE RESPONSE
Branches like Main Road, Lalpur, Kanke, Ratu Road, Shahid Chawk, Lohardaga &
Gumla had given a positive responds and also sold products of DSP BlackRock
Mutual Fund and had a good experience with these Branches. Banker’s responds
where positiveas they accepted to do business with DSP BlackRock Mutual Fund.
In HDFC Bank there was our one product “DSP BR OPPORTUNITIES FUND” which
was in their ‘Power of Three’ Scheme through which they get 130% of credit
points and theyalso sold our other products to their clients which was helpful for
me to give business to the DSP Black Rock Mutual Fund and got business of Rs. 13
lakhs 32 thousand & 500 hundered in 51 days of Summer Internship Program, in
which there was 26 SIPs and Lumpsum of Rs. 12,50,000.
 NEGATIVE RESPONSE
Branches like Bariyatu, Ashok Nagar, Booty More & Hinoo where not so much
interested in selling product of DSP BR Mutual Fund as in some of the branches
they already achieved their target of SIPs and Lumpsum such as Ashok Nagar
Branch,which was over achieved theirtarget as in HDFC Bankthere was target of
150 SIPs.
Other branches did not take participation in selling DSP BR’s product as they find
less credit points comparing to other Mutual Fund House’s Product.
Some of the branches where tied-up with other AMCs and shown disinterest in
selling DSP Br’s Product.
Some of the branches got convinced but due to less duration of Summer
Internship Program I was not able to take business but they had committed to
give business in my presence.

39
 OUTCOMES FROM SALE CHANNEL
INVESTOR
NAME
AMOUNT
MODE OF
INVESTMENT
FUND NAME RM NAME BRANCH
SHIVENDRA KR 1000 SIP OPPORTUNITY RATNESHKR LALPUR
NIRBHAYTHAKUR 1000 SIP OPPORTUNITY ASHWINA RITU LALPUR
VIDYA SHANKAR 1000 SIP OPPORTUNITY ASHWINA RITU LALPUR
KUMKUM LAL 1000 SIP OPPORTUNITY ASHWINA RITU LALPUR
RAKESHCHOUBEY 1000 SIP MICRO CAP RATNESHKR LALPUR
ANITKR DUBEY 1000 SIP MICRO CAP ANITKR DUBEY LALPUR
SANJEEV KR 1000 SIP MICRO CAP ASHWINA RITU LALPUR
ABHISHEKPRATAP 5000 5 SIPs MICRO CAP RISHI RAI KANKE
SANJAYKRPAUL 2000 SIP MICRO CAP DEEPIKA SINHA KANKE
PUNAM 1500 SIP MICRO CAP DEEPIKA SINHA KANKE
ARCHANA KUMARI 150000 LUMPSUM MICRO CAP DEEPIKISINHA KANKE
SUMIT MANNA 2000 2 SIPs
MICRO CAP&
OPPORTUNITY
SUMIT MANNA KANTATOLI
NAPENDRA SINGH 49000 LUMPSUM BALANCED GURU PREET
SHAHID
CHAWK
VANSHIDHAR 200000 LUMPSUM BALANCED SUMAN KR MAIN RD
UMESH KR 4000 2 SIPs
MICRO CAP&
OPPORTUNITY
SUMAN KR MAIN RD
SANDEEPMISHRA 2000 SIP MICRO CAP SUMAN KR MAIN RD
RAKESHSINHA 3000 2 SIPs MICRO CAP
SWETABH
RANJAN
RATU ROAD
AARCHITHAKUR 2000 SIP MICRO CAP
SWETABH
RANJAN
RATU ROAD
TRIPURARISINGH 1000 SIP MICRO CAP SANDEEP LOHARDAGA
RAVIRANJAN 1000 SIP MICRO CAP AARZOO LOHARDAGA
RASHMI SAHOO 2000 SIP MICRO CAP SANDEEP LOHARDAGA
CHANDRA HASJHA 500000 LUMPSUM
MONEY
MANAGER
CHANDAN KR GUMLA
LATIKA 200000 LUMPSUM OPPORTUNITY RAVISHANKAR GUMLA
SUBHRA BHARTI 100000 LUMPSUM OPPORTUNITY RAVISHANKAR GUMLA
PRACHI 100000 LUMPSUM OPPORTUNITY CHANDAN KR GUMLA
SUDIPTA
MAJUMDAR
1000 SIP MICRO CAP ------------------- RANCHI
TOTAL 13,32,500 (Thirteen Lakhs Thirty Two thousand & Five Hundered)
From the responded branches I was able to collect business of
Rs. 13,32,500 for DSP BlackRock Mutual Fund into different funds
during my Internship.

40
CONCLUSION
From this study we can say that Mutual Fund has a good future
ahead. It is gaining importance in the mind of Investors and other
Sale Channel. Common people are taking more interest in Mutual
Funds along with other conventional investment options. Mutual
Fund is also offers livelihood to a large number of employees of
mutual fund, distributors, registrars & various other intermediaries
by which they generate a good source of income.
And, funds of DSP BlackRock like Micro cap Fund and Balanced
fund & other Small & Mid Cap Sectorial Funds are performing great
now a day but Large Cap funds are stable due to this. Therefore, I
think company need to focus and promote rest of the funds also.
Also needs to aware the investors who have the capacity to
invest in Mutual Fund but due to lack of knowledge, investor feels

41
unsafe in investing. Therefore, Investors needs to be aware about
the benefits of Mutual Fund and should invest.
SUGGESTION
After going through practical training in DSP BlackRock Mutual Fund
for making the analytical report of the company. I would like to
conclude some suggestions in order to achieve the targets and to
make its customer brand loyal.
 DSP BlackRock Mutual Fund is giving the best services that any
broker can provide but there is a lack of manpower which
effect the regular inflow of the business specially through Bank
channel.
 Investors should be made aware of the benefits of Mutual
Fund. Nobody will invest until & unless he is fully convicted.
Investor should realize that what they are losing by not
investing.
 DSP BlackRock Mutual Fund provides lots of benefits to the
investors but still many investors are not even aware of what
actually a mutual fund is? So, the advisor needs to change the
mind of investor and try to target more and more of young
investors.
 SIP is one of the innovative products launched by the Assets
Management Companies. SIP is easy for the monthly salaried
person. Though most of the people still not very much aware
about SIP. Thus, there is a large scope for the company to tap
the salaried person.
 The mutual fund companies must convince the general public
about the latest development i.e tax exemptions on dividends

42
& returns in Mutual Fund by the Finance Ministry. This would
largely help to get more clients.

43
REFERENCE
List of AMCs in Jharkhand – www.amfiindia.com
Comparison between different SIP Schemes – www.ifaexpress.com
One of the Best SIP Scheme – www.moneycontrol.com
About SIP – NISM Series V-A Mutual Fund Distributor Book
About Mutual Fund- NISM Series V-A Mutual Fund Distributor Book
About DSP BlackRock Mutual Fund – www.dspblackrock.com
Pictures, Diagram & Tables – www.amfiindia.com

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