Zara's Supply chain, a leader in logistics in Retail Industry

1. " W h a t a l w a y s s t r i k e s m e i s t h e v e r y h i g h
q u a l i t y o f t h e i r s t o r e p r e s e n t a t i o n . I
r e s p e c t t h e p e o p l e w h o k n o w h o w t o
p r e s e n t t h e i r p r o d u c t . T h e i r s t o r e s a n d
p a r t i c u l a r l y t h e i r w i n d o w s a r e v e r y
e l e g a n t " .
- DOMENICO DE SOLE
CEO OF GUCCI
NOVEMBER- 23, 2016
PRESENTED TO: DR. TANU NARANG
RETAIL MARKETING

2. SalesPartnerships
DesignMarketing
Growth
Communications
Logistics
Production

3. INTRODUCTION
Z A R A

6. COMMUNICATION
Spot Emerging trends and react quickly.
Manager updates sales data every day.
Staff also provides inputs.
Store Managers with retailing experience

7. 12,000 Designs/Year
3 Design Centers
"Haute Couture"
Store Specialist
104 Seasons
DESIGNING
GARMENTS

8. Prime Location
Window Display
Garment Coding
Garment Arrangement
Company Store & Franchised Stores
STORE DESIGN

9. Estimate of the Production
Sampling & Approval
Dyed, Cut & Stiched
Quality Control
And....
PRODUCTION

10. Arteixo- 5,000,000 Sq. Mt.
2 Levels in Distribution Centre
Shipping
Customer's Frequency
DISTRIBUTION

11. SALES
Reacted swiftly to emerging trends in fashion
industry.
Initial forecast is limited.
Style changed every week.
Limited Production.
Ability to respond during Season
Limited use of Information Technology

12. GROWTH
Moving to India or China for Production.
Online Sales forcasts 6-8 Percent.
ZARA in India

13. PRESENTED BY
VARUN
JAIN
SUJAL
PATEL
BHARAT
PATEL
MALAV
SHAH