International recruitment presents its own set of challenges above and beyond US recruitment. Sarah Watkins, Senior Account Executive for StudentBridge, shares three ways to improve recruitment efforts for colleges and universities looking to enroll international freshman.

1. Sarah Watkins
Senior Account Executive
3 Ways to
Improve Your
International
Recruitment
Efforts

2. #InternationalRecruitment
Have you seen a decrease in your international
applicants?
Poll #1:

3. #InternationalRecruitment
Do you use a separate application for international
students?
Poll #2:

4. #InternationalRecruitment
Additional documents must be
translated and submitted
Students must pass an English
proficiency exam
Out-of-state fees and tuition
Student Visa
Proof of financial support
Problem #1: Complicated
Application Process

5. #InternationalRecruitment
Nearly 40% decrease in international
applications for US institutions
Complicated Application
Process

6. #InternationalRecruitment
Is your current international recruitment budget in
line with your recruitment goals?
Poll #3:

7. #InternationalRecruitment
Travel budgets
Name purchases
Recruitment agencies
Problem #2:
Budget, Budget, Budget

8. #InternationalRecruitment
Possible ban on
incentive payments for
international recruiters
Budget, Budget, Budget

9. #InternationalRecruitment
As much communication with the
parents as with the students
Language barriers
Problem #3: Recruiting the
Whole Family

10. #InternationalRecruitment
What solutions really work?

11. #InternationalRecruitment
Provide
easy-to-comprehend
webpages dedicated to
the process
Translate pages or forms
into top languages.
Don’t forget mobile!
Solutions for a Complicated
Application Process

12. #InternationalRecruitment
Use strong lead magnets or opt-in bribes
Provide international students with as
many digital versions of everything a
domestic student could receive in person.
Understand what international students
are looking for in a US institution...what
matters and doesn’t matter (share images
from NL survey and talk about how each
school can identify where they fall on the
chart, then maybe choose 3-5 to focus
on).
Solutions for Budgetary
Concerns

13. #InternationalRecruitment
Build your international brand through
digital communication tools - email
marketing, app just for international
students, video viewbooks, interactive
campus maps, landing pages, social
media, etc.
More Budgetary Solutions

14. #InternationalRecruitment
Solutions for Language
Barriers
Create and translate
videos
Auto-translated pages are
weak

15. #InternationalRecruitment
StudentBridge Virtual
Campus Experience

16. #InternationalRecruitment
Help your international students apply with clear
messaging and straightforward webpages
Trim your budgetary needs by focusing on digital
marketing
Provide translations whenever possible
Key Takeaways

17. #InternationalRecruitment
Thank you!
www.StudentBridge.com
Create your virtual experience today.
Sarah Watkins
swatkins@studentbridge.com