Are you guilty of TMI? Catherine Toole | Sticky Content | Europe's Customer Festival

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Are you guilty of TMI? Too Much Information (TMI) suffocates great user experiences. Your customers hate it. A Harvard Business Review survey reveals that often what customers really want is their 'plain vanilla questions answered'. So why do we insist on swamping them with every single piece of information we have about our products and services? Or forcing our content people to bulk out descriptions to fit formats that aren't fit for purpose? We're constantly being urged to engage customers with great content experiences. But are we adding to the noise instead of streamlining the messages? What is the ROI of cutting content down? And what internal changes do you need to embrace content minimalism? If improved customer experience is your goal this year, see examples of where less can actually be more in this presentation from renowned content strategist and usability trainer Catherine Toole. Originally presented at Europe's Customer Festival, London.

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