A two-part workshop to help your team develop metrics that creates visibility of your contributions to your business.

1. Measuring Design’s Impact on Business
A Two-Part Workshop

2. Why This Two-Part Workshop is Needed
Background Challenge Goal
Too often great How to identify what to Measure what matters.
contributions by design measure, and how to Identify metrics valuable for
are not visible to others, measure it, and how to your stakeholders to see.
or what is measured is show its impact on the Then design and implement
not valued. And when a business? the measurement system.
design leader seeks Measuring what you can And finally present the
additional investments in is not always the best thing results in a way that is
design, management will to measure. relevant and comparable to
ask “show us what have other metrics that
you done for us”. stakeholders see.
© 2012 Sato+Partners, LLC www.satopartners.com

3. What the Workshop Will Enable
Learning how to work the organization to commit to a concept
Understand Downstream and Upstream Value Chains (Part 1)
Duration: 1 Day in Person Meeting
• What is required to produce, market and deliver a promising3 concept? (downstream
3 x hr. via Web Meeting
value chain)
• What decisions need to be made to fund and commit to advance the concept?
(upstream value chain)
Identify and Learn the Needs of Stakeholders in the Value Chain (Part 1)
• Identify & prioritize upstream and downstream key stakeholders in the value chain
• Learn what the germane stakeholders needs are
Identify What Metrics Matter to Key Stakeholders (Part 2)
• What matters to Key Stakeholders
• Determining what to measure (actual or predictive metrics, leading, real-time or
lagging)
• Determine how and how often to measure
Developing a System and Communicating Results (Part 2)
• Identify whom you’ll need to partner with to implement measurement system
• Enlisting their support
• Piloting and refining the system and establishing baselines measurements
• Determine how to communicate results and make them relevant
© 2012 Sato+Partners, LLC www.satopartners.com

4. Approach
Map Value
Identify Metrics Pilot System
Chains,
Establish Scope that Matter, & and Establish
Stakeholders &
of Metrics Develop System Benchmarks
Needs
Part 2 (optional)
Part 1
Weeks
© 2012 Sato+Partners, LLC www.satopartners.com

5. Steve Sato
Sato+Partners
Thank you Bridging Business and Design
Steve@SatoPartners.com
+1.360.901.1530
www.satopartners.com