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6. Idea-genera3ng
Solu3on-finding
Difference-making
Steve Harper, VP Marke3ng, Magellan Rx Management
2015 Magellan Rx Management Partner Conference

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Kelly
Sculptor, MIT Fab Lab

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“When we were told it’s
impossible, we knew it’s the right
way to be done.”
- John SuTer
Boeing 747 Team Leader

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“People need to have the
freedom to be crea>ve, a place
that brings the best out in
everybody.”
- Jack Welch

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Idea-genera>ng
Solu3on-finding
Difference-making

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Older > More difficult

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Harder > See things differently

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Locked > Ways of thinking

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“Imagina>on is more
important than knowledge.”
- Albert Einstein

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of 5 year olds test
as highly crea3ve
…Yet only
of adults do

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Don’t loose our crea8vity…
Just learn habits that stop it
from emerging

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When divergent thinking becomes s3fled,
crea3vity suffers!

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Didn’t stop asking ques3ons
because they lost interest…
They lost interest
because they stopped asking ques8ons!

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American
crea3vity
scores
are…
FALLING

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Where do you get your ideas?
Manual labor
Listening to a church sermon
Waking up in the middle of the night
Exercising
Reading
Boring mee3ngs
Falling asleep
Commu3ng
Showering
Going to the bathroom
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Fuel
Look Closer
Beat It Up
Go!

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Perspec3ve
Environment
S3mulus
Willingness

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Experiences to draw from
Make connec8ons
Draw analogies
Create juxtaposi8on

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Perspec3ve

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Perspec3ve

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Environment

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Environment

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Environment

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Environment

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S3mulus

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S3mulus

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S3mulus

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Package tag: “Shop in your PJs on the new walmart.ca”

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S3mulus

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S3mulus

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Willingness
Explore
Succeed
Fail
Experiences
Life
Community
What’s In Your Bucket?
Make connec3ons
Draw analogies
Create juxtaposi3on

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Willingness

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“Crea>vity is a muscle”
- Kevin Carrol

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Joel Burger Ashley King

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Look Closer

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Look at your idea
Find paTerns
Twist and turn it
Follow your intui3on
Turn it upside down

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“The ar>st is not a different kind of
person, but every person is a
different kind of ar>st.”
- Eric Gill
Philosopher

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Beat
it Up

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Cri8cally weigh it
Its drawbacks
Its possibili3es
Ques3on your assump3ons
Listen to your gut

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May be a bePer idea…
Right around the corner

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Go!

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Gas In The Engine
Develop a strategy
Commit yourself to it
Overcome excuses
Idea killers

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Gregg Kaaplan
Founder

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400M Walk By
$2B Rev

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“Smarter. Faster. BeMer.”
- Bob Field

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Smarter

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Smarter
Medical Pharmacy

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Faster

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Faster
QR Codes
Pa3ent
Engagement

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QR Code
Stays with the med
Never have to look for instruc3ons
No paperwork
Reusable
At the prescrip3on level

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BeTer BeTer

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BePer
Repor3ng & Tools

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Repor8ng & Tools
Enhanced user experience
Movable widgets
Intui3ve guided screen naviga3on
Hover Text

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Fuel Crea3vity
Juxtaposi3on
Ideas
Authen3c Solu3ons
Innovate

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Idea-genera>ng
Solu8on-finding
Difference-making

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