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Brazil Summer Internship Report: Instagram Engagement Increased 110

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Stephanie Bernardoni
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Summer Internship Final Report Yokohama Brazil 2016 IMPORTANT: Most of the information of the original report has been omitted to not disclose internal strategies, only figures and overall results have been disclosed.
Starting Point: June 2016 4500 Followers 2800 Following Average of likes: 48.5 Average engagement rate: 1.15% Best engagement recorded: 1.74% Lowest engagement rate recorded: 0.61% Even though the Instagram page had quality content, engagement rates were extremely low. Good corporate pages have engagement rates of about 3%, and our page was barely reaching the 1% mark. Portraying low authority image for the page. An analysis of about 2 weeks demonstrated that there was little to none strategic planning on the content posted on Instagram. Key details such as best times of the day to posts, content that the followers would like and how to instigate engagement were not considered.
Quantitative Results(June - August )
Quantitative Results: Follower Base Increase of + de 5000 Followers Which represents an increase of more than 110% Comparing to the starting point Quantitative Results June July August September October November Dezember June July August September October November Dezember Followers Percentage of Increase: Followers
Quantitative Results: Likes and Engagement There was an increase of 210% of the average of likes, going from a 50 likes per photo average to 190 likes. The engagement rates* Increased from 1% to 2.4% *(likes + comments/ number of followers) Resultados QuantitativosQuantitative Results June July August September October November Dezember Engagement June July August September October November Dezember Average of Likes
In the beginning none of the posts reached more than a 1% engagement rate mark. Now, most of the posts are in the 2 % range, and an expressive number of posts reach the 3% mark ( ideal for a corporate page) It's noticeable decrease of posts without any comments, at the beginning 60% of the posts had no comments, now less than 20% of the posts are left with no comments Quantitative Results: Engagement and Comments Resultados QuantitativosQuantitative Results Within 2% Within 1% 0 comments 1 comments 2 comments 3comments +than 5 comments June July August June July August Level of Engagement Comments
Brazil Summer Internship Report: Instagram Engagement Increased 110

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Brazil Summer Internship Report: Instagram Engagement Increased 110

  • 1. Summer Internship Final Report Yokohama Brazil 2016 IMPORTANT: Most of the information of the original report has been omitted to not disclose internal strategies, only figures and overall results have been disclosed.
  • 2. Starting Point: June 2016 4500 Followers 2800 Following Average of likes: 48.5 Average engagement rate: 1.15% Best engagement recorded: 1.74% Lowest engagement rate recorded: 0.61% Even though the Instagram page had quality content, engagement rates were extremely low. Good corporate pages have engagement rates of about 3%, and our page was barely reaching the 1% mark. Portraying low authority image for the page. An analysis of about 2 weeks demonstrated that there was little to none strategic planning on the content posted on Instagram. Key details such as best times of the day to posts, content that the followers would like and how to instigate engagement were not considered.
  • 4. Quantitative Results: Follower Base Increase of + de 5000 Followers Which represents an increase of more than 110% Comparing to the starting point Quantitative Results June July August September October November Dezember June July August September October November Dezember Followers Percentage of Increase: Followers
  • 5. Quantitative Results: Likes and Engagement There was an increase of 210% of the average of likes, going from a 50 likes per photo average to 190 likes. The engagement rates* Increased from 1% to 2.4% *(likes + comments/ number of followers) Resultados QuantitativosQuantitative Results June July August September October November Dezember Engagement June July August September October November Dezember Average of Likes
  • 6. In the beginning none of the posts reached more than a 1% engagement rate mark. Now, most of the posts are in the 2 % range, and an expressive number of posts reach the 3% mark ( ideal for a corporate page) It's noticeable decrease of posts without any comments, at the beginning 60% of the posts had no comments, now less than 20% of the posts are left with no comments Quantitative Results: Engagement and Comments Resultados QuantitativosQuantitative Results Within 2% Within 1% 0 comments 1 comments 2 comments 3comments +than 5 comments June July August June July August Level of Engagement Comments