This document contains summaries of 4 projects: 1. An ABM strategy project to customize landing pages for each OEM partner. 2. A project to create a summarized T&E budget report by compiling individual budgets from marketing managers. 3. A project working with IBM and Brocade experts to write and revise marketing materials for a new IBM product announcement. 4. A project to update outdated PowerPoint presentations on IBM products to feature the newest features and visual style.

1. Account Based Marketing (ABM)
Strategy
Project Description
• Hand-pick landing page content
for each OEM page to model
the current demand generation
initiative called “Hero Pages”
Project
Requirements
• Meet with the web team to
understand required steps
• Identify main web team
member who will be our point
of contact.
• Ask each Marketing Manager
what homepage messages apply
to them
• List the additional topics that
their partner should be created
• Define where the Hero page
should take partners
Summarized Data
Travel and Expense (T&E) Budgets
Project Description
• Work with Marketing
Managers across OEMs to
create a summarized T&E
Budget Report
Project
Requirements
• Create a spreadsheet to be
populated by each manager
• Communicate each
manager’s budget history to
be used for projecting future
T&E needs
• Compile individual budgets
into one summarized report
Individual Reports
Project Description
• Work with product marketing
experts from IBM and
Brocadians on the IBM
account team to write and
revise datasheets and
supermodules for the General
Announcement of Gen 6 IBM
Products
Project Requirements
• Use the online application Box
to locate and download files
• Edit and track changes related to
grammar and readability in
Microsoft Word
• Communicate revision status to
both Brocade and IBM contacts
B39 Collateral Revision
IBM Projects
Project Description
• Transform outdated
PowerPoint presentations to
feature the newest IBM
visual language and Brocade
Gen 6 product features
Project
Requirements
• Migrate the content of each
product presentation to the new
IBM System Sorrage template
• Review the new slides for
accuracy and aesthetic
• Update Gen 5 product features
to highlight new Gen 6
capabilities
• Combine individual
presentations into a master
slide deck
Gen 6 Presentation Updates
Old Visual Language New Visual Language
Box houses assets and allows you to
make live changes & collaborate
Data sheets are edited as
Microsoft Word documents
In the final
draft stage,
data sheets
are designed
using a
template and
formatted as
PDFs for
printing

2. Previous Experience University Involvement
Words I live by
“What we know matters but who we are matters more”
–Brenè Brown, Author & Research Professor
Ask me about…
• Brunch
• Travel
• San Diego
• Internships
• Marketing
• Leadership Studies
• Professional Selling
with Professor
O’Neil
The Brocade Internship Program
Intern Activities
• Ice Cream Social
• Rock Climbing
• VTO Opportunities
• San Jose Giants Game
• Executive Lunch with
CEO, Lloyd Carney and
CMO Christine Heckart
• Bubble Soccer Event
• Marketing Intern Lunch
with CMO, Christine
Heckart
Reflections
The Key Take-Aways
My Favorite Part
The best part about my internship this Summer has been the
culture of friendliness that is so pervasive among Brocade
employees.
I appreciate the interactions with a passerby who smiles and says,
“Hello” in the hall or a morning conversation at the coffee
machine. These small moments are unlike many I have had in
previous internships, and make a world of difference when you
consider how much time is spent in the workplace.
• My internship gave me access to skills that will last a lifetime
• The Marketing department’s acronym, T.R.I.B.E motivates me
to go above and beyond everyday