Spencer Pereira

Student at Ithaca College studying Integrated Marketing Communications

Nearing the end of my senior year at Ithaca College, I'm considering where to take this Integrated Marketing Communications degree. In this program, I've studied digital marketing, media planning, consumer behavior and presented several campaign pitches for fictitious clients. Outside the major, my energy was channeled into writing, religions and politics courses. The past two summers I worked at in digital marketing. The first internship focused on business to business marketing automation software. The second pressed me to study paid search, keywords, and display network advertising. After two weeks of training, I was on the phone, troubleshooting and optimizing for SMB's.