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P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DEFINITIONS
THE BROOKLYN
STRAND:
PARKLETS &
POP-UPS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DEFINITIONS
PAUL ALONGE
Northeastern University
Work–3
ELIZABETH ANDERSON
George Washington University
NY Admin–Marketing/PR
DANIEL CRYER
Virginia Tech
Community–2
YAZMIN DORADO
New York School of Interior Design
Work–2
CHARLES LENT
City College of New York
Work–8
SOPHIA TIMKO
Cornell University
Consulting–1
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DEFINITIONS
OVERVIEW
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DEFINITIONS
PA R K L E T
An extension of the sidewalk into one or more parking
spaces to reclaim the street with pedestrian areas
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
NORIEGA STREET
San Francisco, CA
PARKLETS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
K STREET NW
Washington, D.C.
PARKLETS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
PARKLETS
TOOLEY STREET
PARKLET
London, UK
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
REBAR WALKLET
San Francisco, CA
PARKLETS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
ANDERSONVILLE
PARKLET
Chicago, IL
PARKLETS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DEFINITIONS
P O P U P
A temporary event created to engage an audience that
includes elements of surprise and delight
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
BROADWAY BITES
Bryant Park, NYC
POP-UPS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
METCALFE
POP-UP PARK
Sydney, Australia
POP-UPS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
POP-UP RENTAL
New York, NY
POP-UPS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
BROOKLYN NIGHT
BAZAAR
Brooklyn, NY
POP-UPS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
POP-UPS
PARKING DAY
Seattle, WA
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DEFINITIONS
ANALYSIS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
LOCAL ECONOMY
1
ART
AIR Gallery
Smack Mellon
St. Ann’s Warehouse & Theatre
The McMahan Photo Art Gallery & Archive
ATTRACTIONS
Brooklyn Flea Market
Jane’s Carousel
Main Street Park, Pier 1 Playground
DINING
Almondine Bakery
Brooklyn Roasting Company
Foragers Market
Superfine Restaurant
WORKPLACES
Big Spaceship LLC
Etsy, Inc.
WeWork Co-Working
2
3
4
5
6
7
8
9
10
11
12
13
14
1
2
4
6
7
9
10
11
12
13
3
5
8
14
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
STREET TYPOLOGIES
Commercial Avenue Commercial Street Mixed Use Street Residential Street
LANES
6 LANES4 LANES3 LANES2
MOS T ACTIVITY LEAST ACTIVITY
Features: Medians, Storefronts,
	 Bus Stops, Bike Lanes
Features: Stoops, Bus Stops, Sidewalks Features: Cafes, Bike Lanes, Parks Features: Underpass, Parks, Sidewalks, 	
Stoops
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
NEIGHBORHOOD SNAPSHOT
MILLENNIAL
50%
WORKER
22%
FAMILIES
16%
ATHLETE
12%
MILLENIAL = Those born between 1976 and 2004
WORKER = Person dressed formally and/or carry-
ing a briefcase
FAMILIES = Parent(s) walking with children
ATHLETE = Person wearing athletic clothes either
visibly working out or carrying a gym bag
PEDESTRIAN TYPES OBSERVED
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DEFINITIONS
I’ve lived in the area for about 10 years and there’s an
overwhelming need for bike paths. I’ve seen many biker
and pedestrian collisions as the cobblestone street is not
bike-friendly.
-DUMBO Resident
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
ACCESSIBILITY STUDY
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
ACOUSTIC ANALYSIS
NOISE LEVELS
5:40 5:45 5:50 5:55 6:00 6:05 6:10
80
110
95
90
85
105
100
Time (PM)
NoiseLevel(dB)
*Note: Sound levels were recorded next to the Manhattan Bridge in Bar & Grill Park.
Max. Sound Threshold Intensity = 85 dB
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
EXISTING CONDITIONS
Desire for
creative
spaces
Uneven
streets
Vandalization
Illegal
parking
Lack of
outdoor public
seating
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DEFINITIONS
GOALS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
CURRENT ISSUES
WAYFINDING SAFETY ACCESSIBILITY NOISE LACK OF IDENTITY SUSTAINABILITYLOCAL BUSINESSES
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
GOALS
1. Increase connectivity with the rest of Brooklyn and NYC
by improving wayfinding
2. Improve public safety by increasing visibility
3. Increase accessibility to create a sense of community
4. Decrease noise to provide a relaxing experience
5. Create a unique cultural identity for the neighborhood
6. Boost local economy and businesses by attracting both tourists and
natives alike
7. Use sustainable and locally sourced technologies and strategies to
ensure long-term effectiveness
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
1. Increase connectivity with the rest of Brooklyn and NYC by improving
wayfinding
2. Improve public safety by increasing visibility
3. Increase accessibility to create a sense of community
4. Decrease noise to provide a relaxing experience
5. Create a unique cultural identity for the neighborhood
6. Boost local economy and businesses by attracting both tourists and
natives alike
7. Use sustainable and locally sourced technologies and strategies to
ensure long-term effectiveness
GOALS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
1. Increase connectivity with the rest of Brooklyn and NYC by improving
wayfinding
2. Improve public safety by increasing visibility
3. Increase accessibility to create a sense of community
4. Decrease noise to provide a relaxing experience
5. Create a unique cultural identity for the neighborhood
6. Boost local economy and businesses by attracting both tourists and
natives alike
7. Use sustainable and locally sourced technologies and strategies to
ensure long-term effectiveness
GOALS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
1. Increase connectivity with the rest of Brooklyn and NYC by improving
wayfinding
2. Improve public safety by increasing visibility
3. Increase accessibility to create a sense of community
4. Decrease noise to provide a relaxing experience
5. Create a unique cultural identity for the neighborhood
6. Boost local economy and businesses by attracting both tourists and
natives alike
7. Use sustainable and locally sourced technologies and strategies to
ensure long-term effectiveness
GOALS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
1. Increase connectivity with the rest of Brooklyn and NYC by improving
wayfinding
2. Improve public safety by increasing visibility
3. Increase accessibility to create a sense of community
4. Decrease noise to provide a relaxing experience
5. Create a unique cultural identity for the neighborhood
6. Boost local economy and businesses by attracting both tourists and
natives alike
7. Use sustainable and locally sourced technologies and strategies to
ensure long-term effectiveness
GOALS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
1. Increase connectivity with the rest of Brooklyn and NYC by improving
wayfinding
2. Improve public safety by increasing visibility
3. Increase accessibility to create a sense of community
4. Decrease noise to provide a relaxing experience
5. Create a unique cultural identity for the neighborhood
6. Boost local economy and businesses by attracting both
tourists and natives alike
7. Use sustainable and locally sourced technologies and strategies to
ensure long-term effectiveness
GOALS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
1. Increase connectivity with the rest of Brooklyn and NYC by improving
wayfinding
2. Improve public safety by increasing visibility
3. Increase accessibility to create a sense of community
4. Decrease noise to provide a relaxing experience
5. Create a unique cultural identity for the neighborhood
6. Boost local economy and businesses by attracting both tourists and
natives alike
7. Use sustainable and locally sourced technologies and
strategies to ensure long-term effectiveness
GOALS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DEFINITIONS
CONCEPT
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
REST. MOVE. PLAY.
Energizing the Brooklyn Strand by creating
flexible outdoor spaces that provide relaxation,
connect the community, and celebrate the
unique local culture
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
KIT OF PARTS
Pop-ups and parklets generally thrive and evolve in urban spaces already rich with program, public safety, and natural and cultural qualities. Our goal is
to transform underutilized urban spaces into energized hubs for the local community. The kit of parts is intended to guide the design of parklets in these
spaces to include areas for rest, movement, and play.
REST MOVE PLAY
ACTIVE SPACESUNUSED SPACES KIT OF PARTS
+ =
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
REST
MOVE
PLAY Recycled Flexible Landscape
KIT OF PARTS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
Recycled Flexible Landscape
KIT OF PARTS
REST
MOVE
PLAY
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
Connection to Nature
KIT OF PARTS
REST
MOVE
PLAY
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
REST
MOVE
PLAY
Wayfinding Signage
KIT OF PARTS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
Lighting as Guidance
KIT OF PARTS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
PLAY
REST
MOVE
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
Meandering Walkway
KIT OF PARTS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
PLAY
REST
MOVE
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
REST
PLAY
MOVE
Changing Landscape
KIT OF PARTS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
Elements of Recreation
KIT OF PARTS
REST
PLAY
MOVE
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
Swings for Relaxation
KIT OF PARTS
REST
PLAY
MOVE
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DEFINITIONS
CASE STUDY
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
SITE CONDITIONS
Abundance of
trees impedes
movement
Cracked
sidewalk
Low branch
height obstructs
circulation
Worn-down
grass
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
SITE CONDITIONS
YORK ST
ADAMSST
RLST
BROOKLYN QUEENS EXPY
MANHATTANBRIDGE
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
BAR & GRILL PARK
YORK ST
WASHINGTONST
ADAMSST
PEARLST
JAYST
BROOKLYN QUEENS EXPY
MANHATTANBRIDGE
PLAYMOVEREST
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
PARK PROGRAM
UP
UP
YORK ST
WASHINGTONST
ADAMSST
PEARLST
JAYST
BROOKLYN QUEENS EXPY
MANHATTANBRIDGE
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
SITE PROGRAM
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DESIGN ELEMENTS
SEATING
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DESIGN ELEMENTS
PATHWAYS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DESIGN ELEMENTS
PLAY AREAS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DESIGN ELEMENTS
ACOUSTICS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DESIGN ELEMENTS
POP-UPS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DESIGN ELEMENTS
GARDEN
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DESIGN ELEMENTS
OVERALL
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
SIGNAGE AND WAYFINDING
PRECEDENTS
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
SIGNAGE AND WAYFINDING
DOWNTOWN
BROOKLYN
DUMBO 	
Waterfront
Bar & Grill	
PARKLET
This public parklet is sup-
ported by: The NYC EDC in
partnership with Gensler. All
seating is open to the piblic.
Wayfinding
Signage
Lighting
DESIGN
P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler
DEFINITIONSNEXT STEPS
Possible Pop-Ups:
•	Etsy Collaboration
•	Interactive Art
•	Silent Disco
•	Garden Demonstrations
•	Farmers Market
Implementation:
•	Engage With Local Community
Potential Other Sites:
•	Anchorage Plaza
•	DPR Park
THANK YOU

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SummerStudioFinalPres_FINAL PRESENTATION

  • 1. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DEFINITIONS THE BROOKLYN STRAND: PARKLETS & POP-UPS
  • 2. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DEFINITIONS PAUL ALONGE Northeastern University Work–3 ELIZABETH ANDERSON George Washington University NY Admin–Marketing/PR DANIEL CRYER Virginia Tech Community–2 YAZMIN DORADO New York School of Interior Design Work–2 CHARLES LENT City College of New York Work–8 SOPHIA TIMKO Cornell University Consulting–1
  • 3. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DEFINITIONS OVERVIEW
  • 4. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DEFINITIONS PA R K L E T An extension of the sidewalk into one or more parking spaces to reclaim the street with pedestrian areas
  • 5. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler NORIEGA STREET San Francisco, CA PARKLETS
  • 6. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler K STREET NW Washington, D.C. PARKLETS
  • 7. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler PARKLETS TOOLEY STREET PARKLET London, UK
  • 8. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler REBAR WALKLET San Francisco, CA PARKLETS
  • 9. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler ANDERSONVILLE PARKLET Chicago, IL PARKLETS
  • 10. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DEFINITIONS P O P U P A temporary event created to engage an audience that includes elements of surprise and delight
  • 11. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler BROADWAY BITES Bryant Park, NYC POP-UPS
  • 12. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler METCALFE POP-UP PARK Sydney, Australia POP-UPS
  • 13. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler POP-UP RENTAL New York, NY POP-UPS
  • 14. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler BROOKLYN NIGHT BAZAAR Brooklyn, NY POP-UPS
  • 15. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler POP-UPS PARKING DAY Seattle, WA
  • 16. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DEFINITIONS ANALYSIS
  • 17. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler LOCAL ECONOMY 1 ART AIR Gallery Smack Mellon St. Ann’s Warehouse & Theatre The McMahan Photo Art Gallery & Archive ATTRACTIONS Brooklyn Flea Market Jane’s Carousel Main Street Park, Pier 1 Playground DINING Almondine Bakery Brooklyn Roasting Company Foragers Market Superfine Restaurant WORKPLACES Big Spaceship LLC Etsy, Inc. WeWork Co-Working 2 3 4 5 6 7 8 9 10 11 12 13 14 1 2 4 6 7 9 10 11 12 13 3 5 8 14
  • 18. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler STREET TYPOLOGIES Commercial Avenue Commercial Street Mixed Use Street Residential Street LANES 6 LANES4 LANES3 LANES2 MOS T ACTIVITY LEAST ACTIVITY Features: Medians, Storefronts, Bus Stops, Bike Lanes Features: Stoops, Bus Stops, Sidewalks Features: Cafes, Bike Lanes, Parks Features: Underpass, Parks, Sidewalks, Stoops
  • 19. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler NEIGHBORHOOD SNAPSHOT MILLENNIAL 50% WORKER 22% FAMILIES 16% ATHLETE 12% MILLENIAL = Those born between 1976 and 2004 WORKER = Person dressed formally and/or carry- ing a briefcase FAMILIES = Parent(s) walking with children ATHLETE = Person wearing athletic clothes either visibly working out or carrying a gym bag PEDESTRIAN TYPES OBSERVED
  • 20. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DEFINITIONS I’ve lived in the area for about 10 years and there’s an overwhelming need for bike paths. I’ve seen many biker and pedestrian collisions as the cobblestone street is not bike-friendly. -DUMBO Resident
  • 21. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler ACCESSIBILITY STUDY
  • 22. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler ACOUSTIC ANALYSIS NOISE LEVELS 5:40 5:45 5:50 5:55 6:00 6:05 6:10 80 110 95 90 85 105 100 Time (PM) NoiseLevel(dB) *Note: Sound levels were recorded next to the Manhattan Bridge in Bar & Grill Park. Max. Sound Threshold Intensity = 85 dB
  • 23. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler EXISTING CONDITIONS Desire for creative spaces Uneven streets Vandalization Illegal parking Lack of outdoor public seating
  • 24. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DEFINITIONS GOALS
  • 25. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler CURRENT ISSUES WAYFINDING SAFETY ACCESSIBILITY NOISE LACK OF IDENTITY SUSTAINABILITYLOCAL BUSINESSES
  • 26. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler GOALS 1. Increase connectivity with the rest of Brooklyn and NYC by improving wayfinding 2. Improve public safety by increasing visibility 3. Increase accessibility to create a sense of community 4. Decrease noise to provide a relaxing experience 5. Create a unique cultural identity for the neighborhood 6. Boost local economy and businesses by attracting both tourists and natives alike 7. Use sustainable and locally sourced technologies and strategies to ensure long-term effectiveness
  • 27. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler 1. Increase connectivity with the rest of Brooklyn and NYC by improving wayfinding 2. Improve public safety by increasing visibility 3. Increase accessibility to create a sense of community 4. Decrease noise to provide a relaxing experience 5. Create a unique cultural identity for the neighborhood 6. Boost local economy and businesses by attracting both tourists and natives alike 7. Use sustainable and locally sourced technologies and strategies to ensure long-term effectiveness GOALS
  • 28. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler 1. Increase connectivity with the rest of Brooklyn and NYC by improving wayfinding 2. Improve public safety by increasing visibility 3. Increase accessibility to create a sense of community 4. Decrease noise to provide a relaxing experience 5. Create a unique cultural identity for the neighborhood 6. Boost local economy and businesses by attracting both tourists and natives alike 7. Use sustainable and locally sourced technologies and strategies to ensure long-term effectiveness GOALS
  • 29. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler 1. Increase connectivity with the rest of Brooklyn and NYC by improving wayfinding 2. Improve public safety by increasing visibility 3. Increase accessibility to create a sense of community 4. Decrease noise to provide a relaxing experience 5. Create a unique cultural identity for the neighborhood 6. Boost local economy and businesses by attracting both tourists and natives alike 7. Use sustainable and locally sourced technologies and strategies to ensure long-term effectiveness GOALS
  • 30. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler 1. Increase connectivity with the rest of Brooklyn and NYC by improving wayfinding 2. Improve public safety by increasing visibility 3. Increase accessibility to create a sense of community 4. Decrease noise to provide a relaxing experience 5. Create a unique cultural identity for the neighborhood 6. Boost local economy and businesses by attracting both tourists and natives alike 7. Use sustainable and locally sourced technologies and strategies to ensure long-term effectiveness GOALS
  • 31. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler 1. Increase connectivity with the rest of Brooklyn and NYC by improving wayfinding 2. Improve public safety by increasing visibility 3. Increase accessibility to create a sense of community 4. Decrease noise to provide a relaxing experience 5. Create a unique cultural identity for the neighborhood 6. Boost local economy and businesses by attracting both tourists and natives alike 7. Use sustainable and locally sourced technologies and strategies to ensure long-term effectiveness GOALS
  • 32. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler 1. Increase connectivity with the rest of Brooklyn and NYC by improving wayfinding 2. Improve public safety by increasing visibility 3. Increase accessibility to create a sense of community 4. Decrease noise to provide a relaxing experience 5. Create a unique cultural identity for the neighborhood 6. Boost local economy and businesses by attracting both tourists and natives alike 7. Use sustainable and locally sourced technologies and strategies to ensure long-term effectiveness GOALS
  • 33. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DEFINITIONS CONCEPT
  • 34. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler REST. MOVE. PLAY. Energizing the Brooklyn Strand by creating flexible outdoor spaces that provide relaxation, connect the community, and celebrate the unique local culture
  • 35. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler KIT OF PARTS Pop-ups and parklets generally thrive and evolve in urban spaces already rich with program, public safety, and natural and cultural qualities. Our goal is to transform underutilized urban spaces into energized hubs for the local community. The kit of parts is intended to guide the design of parklets in these spaces to include areas for rest, movement, and play. REST MOVE PLAY ACTIVE SPACESUNUSED SPACES KIT OF PARTS + =
  • 36. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler REST MOVE PLAY Recycled Flexible Landscape KIT OF PARTS
  • 37. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler Recycled Flexible Landscape KIT OF PARTS REST MOVE PLAY
  • 38. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler Connection to Nature KIT OF PARTS REST MOVE PLAY
  • 39. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler REST MOVE PLAY Wayfinding Signage KIT OF PARTS
  • 40. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler Lighting as Guidance KIT OF PARTS P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler PLAY REST MOVE
  • 41. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler Meandering Walkway KIT OF PARTS P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler PLAY REST MOVE
  • 42. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler REST PLAY MOVE Changing Landscape KIT OF PARTS
  • 43. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler Elements of Recreation KIT OF PARTS REST PLAY MOVE
  • 44. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler Swings for Relaxation KIT OF PARTS REST PLAY MOVE
  • 45. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DEFINITIONS CASE STUDY
  • 46. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler SITE CONDITIONS Abundance of trees impedes movement Cracked sidewalk Low branch height obstructs circulation Worn-down grass
  • 47. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler SITE CONDITIONS YORK ST ADAMSST RLST BROOKLYN QUEENS EXPY MANHATTANBRIDGE
  • 48. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler BAR & GRILL PARK YORK ST WASHINGTONST ADAMSST PEARLST JAYST BROOKLYN QUEENS EXPY MANHATTANBRIDGE PLAYMOVEREST
  • 49. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler PARK PROGRAM UP UP YORK ST WASHINGTONST ADAMSST PEARLST JAYST BROOKLYN QUEENS EXPY MANHATTANBRIDGE
  • 50. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler SITE PROGRAM
  • 51. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DESIGN ELEMENTS SEATING
  • 52. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DESIGN ELEMENTS PATHWAYS
  • 53. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DESIGN ELEMENTS PLAY AREAS
  • 54. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DESIGN ELEMENTS ACOUSTICS
  • 55. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DESIGN ELEMENTS POP-UPS
  • 56. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DESIGN ELEMENTS GARDEN
  • 57. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DESIGN ELEMENTS OVERALL
  • 58. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler SIGNAGE AND WAYFINDING PRECEDENTS
  • 59. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler SIGNAGE AND WAYFINDING DOWNTOWN BROOKLYN DUMBO Waterfront Bar & Grill PARKLET This public parklet is sup- ported by: The NYC EDC in partnership with Gensler. All seating is open to the piblic. Wayfinding Signage Lighting DESIGN
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  • 63. P a r k l e t s + P o p U p s | Te a m 3 | 5 A U G U S T 2 0 1 6 | Gensler DEFINITIONSNEXT STEPS Possible Pop-Ups: • Etsy Collaboration • Interactive Art • Silent Disco • Garden Demonstrations • Farmers Market Implementation: • Engage With Local Community Potential Other Sites: • Anchorage Plaza • DPR Park