2. Captivate & Excite the SXSW goers by providing Affliction branded
pillowcases to all the Hotels
First to Market Concept & Placement
Affliction Pillowcase @ SXSW 2009
3. Viral / Blog coverage
Affliction Pillowcase @ SXSW 2009
5. 10 Fwy in Los Angeles
Placement – Stayed up for 5 months until changed to vinyl applications
only
Hand Painted Wallscape – Afflitction
6. 10 Fwy in Los Angeles
Placement
Hand Painted Wallscape – Afflitction
7. Traffic to Hard Rock Hotel for Project/Magic Tradeshow
Placement
Las Vegas Bulletin - Affliction
8. Drive traffic to new Melrose store
Placement
LA Bus Shelter - Affliciton
9. Drive traffic to new store in South Beach
Placement
Miami Full Bus Back - Affliction
10. Drive traffic to new store in South Beach
Placement
Miami Full Bus Back - Affliction
11. Promote MMA event in Anaheim
Placement
LA Freeway Bulletin – Affliction’s “Day of
Reckoning”
12. Promote MMA event in Anaheim
Placement
LA Bus Shelter – Affliction’s “Day of
Reckoning”
13. Promote PPV sales for MMA event
Placement
Times Sq Spectacular – Affliction’s “Trilogy”
14. Countdown to MMA event in Anaheim
Concept & Placement – First Countdown on Digital
LA Digital Display – Affliction’s “Trilogy”
15. Countdown to MMA event in Anaheim
Concept & Placement – First Countdown on Digital
LA Digital Display – Affliction’s “Trilogy”
16. Promote Las Vegas event & PPV orders – messaging specific to location
Placement – Negotiated Free Trial for new category advertiser
National QSR Digital TV ads – Mayweather v. Marquez
Fight
17. Promote event in Las Vegas & PPV orders
Placement
LA 10 Fwy Wallscape – Pacman v. Cotto
Fight
18. 12 Market, 100 stencils per market.
1st week – hat stencil only, 2nd week add album information
Concept & Placement
Chalk Stencil Tease & Reveal for Tim McGraw’s
Album
19. 12 Market, 100 stencils per market.
1st week – hat stencil only, 2nd week add album information
Concept & Placement
Chalk Stencil Tease & Reveal for Tim McGraw’s
Album
20. Sia travelled to various in-store events throughout the city.
Bus remained wrapped for 4 weeks.
Concept & Placement
Wrapped Double Decker Bus in NYC for Sia
21. 5500 Taxis for 2 weeks
Placement
Taxi TV in NYC for Green Day
22. Delivered 16.8MM impressions for the new DVD + CD Set
Placement
Spectacolor HD in Times Square for Michael
Buble
37. Placement – targeting Sunset Strip / club-goers
Multi-Market Outdoor Campaign for Kim
Kardashian’s fragrance launch – LA (Sunset &
Sweetzer Bulletin)
38. Placement targeting Sephora’s Hollywood & Highland location
Multi-Market Outdoor Campaign for Kim
Kardashian’s fragrance launch – LA (Sunset &
LaBrea Bulletin)
39. Placement – targeting Sephora’s Century City location
Multi-Market Outdoor Campaign for Kim
Kardashian’s fragrance launch – LA (Santa
Monica Blvd Bulletin)
40. Placement targeting Sephora’s Beverly Center location
Multi-Market Outdoor Campaign for Kim
Kardashian’s fragrance launch – LA (La Cienega
Bulletin)
41. Placement targeting nightlife areas
Multi-Market Outdoor Campaign for Kim
Kardashian’s fragrance launch – LA (#25 showing
Citylights)
42. Placement targeting Select Manhattan neighborhoods (Upper East, Upper
West, Midtown East, SoHo, Tribeca, & Chelsea
Multi-Market Outdoor Campaign for Kim
Kardashian’s fragrance launch – NY
(Wildpostings)
