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“If youwant your marketing to be great youmust optimize, socialize and integrate.”
ITES Foundation Skills
Leveraging ICT for Growth,EmploymentandGovernance

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Table of Contents
► Objectives
► Outcome
► Topics Covered (1,2)
► Module Breakdown (1,2,3)
► Industry Benefit
► Conclusion

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Objectives
► Our mission will be to train and qualify the students and get
them excited about the possibilities that being digital
unlocks.
► A one of a kind initiative and opportunity, currently not
accessible to every one.
► To create a positive workforce that will enter into the Digital
Marketing industry with the best possible knowledge base.
► To help the students explore alternate employment avenues
beyond the traditional zone.

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Outcomes
► Addition of a new skillset to student’s CV’s.
► Broadened the understanding of the wider digital
marketing spectrum and the scope.
► Knowledge of the tools and techniques to effectively
execute digital marketing campaigns with elan.
► Effective learning on the Digital Marketing success
stories and case studies from world over.

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Topics Covered - 1
Topics No. of Hours
►Introduction to Digital Marketing 6
►Search Engine Optimization (SEO) 12
►Search Engine Marketing (SEM) 12
►Email Marketing 3
►Display Marketing 3
►Mobile Marketing 3
►Social Media Marketing 6
►Content Marketing 3
►Web Analytics 3
►Strategy & Planning 3
►AdSense 3

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Topics Covered - 2
Topics No. of Hours
►Website Planning 3
►Affiliate Marketing 3
►Online Reputation Management 3
►Content Management Systems 3
►e - Commerce 3
►Lead Generation 3
►WordPress 3
►Joomla 3
►Freelancing 3
►Workshop 10
►Assesment 6

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Module Breakdown - 1
► Introduction to Digital Marketing
► Search Engine Optimization (SEO)
► Search Engine Marketing (SEM)
► Email Marketing
► Display Marketing
► Mobile Marketing
► Social Media Marketing

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Module Breakdown - 2
► Content Marketing
► Web Analytics
► Strategy & Planning
► AdSense
► Website Planning
► Affiliate Marketing
► Online Reputation Management

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Module Breakdown - 3
► Content Management Systems
► e - Commerce
► WordPress
► Joomla
► Freelancing
► Workshop
► Q & A

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Industry Benefit
► Online marketing is a new concept here, we try to
create the awareness.
► Program is designed according to the industry
needs.
► A trained and ready workforce who can create
value from the very first day.
► Vision and inspiration for future entrepreneurs and
leaders.
► Possible key contributor to the growing IT/ITES
sector.

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Digital Bangladesh
Thank You…