Awareness Campaigns are Stupid

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Awareness campaigns are stupid and other secrets to successful marketing

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  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
  • Awareness Campaigns are Stupid

    1. 1. Awareness Campaigns are StupidAnd Other Things We Know
    2. 2. An awarenesscampaign without a direct call to action =
    3. 3. Effective marketing isn’t about: Glossy ads Building image or Making friends
    4. 4. We don’t createPR, Marketing or Advertising Campaigns
    5. 5. We developrevenue strategies with a system of metrics
    6. 6. A scientific approach not based on guessing or assumptions...
    7. 7. ...but researched steps to drivelead generation and increase revenue
    8. 8. Depending on thetarget market(s), the product and the price, tactics may include…
    9. 9. •Print media•Digital platforms•Media placement•Public relations•Social media
    10. 10. Each strategy isassigned a metric goal of revenue generation
    11. 11. Our clients’marketing budgets are not arbitrary.They are based onthe potential profit margin of each prospect.
    12. 12. A glimpse at our work
    13. 13. Learn more at www.iocreative.net/3Cord
    14. 14. Learn more at www.iocreative.net/AustinLawFirm
    15. 15. Learn more at www.iocreative.net/WhiteRose
    16. 16. Experience
    17. 17. Special Offer Request our FREE report Secrets to Increasing Sales Through Marketingby December 31 and you will be entered to win one free week in our Six Week Social Media Certification Course Get your report today www.iocreative.net/secrets-to-increasing-sales

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