According to estimates, advertisers will spend $14.28 billion on display advertising in 2012, though engagement rates are less than one percent, indicating most of the spending is ineffective. The document then provides examples of alternative ways the $14.28 billion could be used, such as paying tuition for every undergraduate at Stanford for 53 years, buying out Yankees home games for 617 years, giving Gulfstream G6 jets to 25 friends, sending applicants to be Charlie Sheen's intern to space, providing malaria nets for Central Africa, or giving clean water to 741 million people.

1. What You Can Buy with the
$14.28 Billion Wasted on
Ineffective Display Advertising

2. According to eMarketer, advertisers will
spend $14.28 billion on display advertising in
2012 and yet engagement rates are at less
than one percent.
What could you do with the $14.28 billion in
wasted spend to really get consumer
attention?

3. Pay tuition, room and board for every undergraduate at Stanford University
for the next 53 years

4. Buy out Yankees home games for the next 617 years.

5. Give Gulfstream G6 Jets to 25 Friends

6. Send all 74,000 people who applied to be Charlie Sheen’s Intern to space with
Virgin Galactic

7. Provide Malaria Nets for All Citizens
Of Central Africa

8. Provide clean water to 741 million
People Through Charity : Water

9. Fund Every Presidential Campaign Through 2054

10. Give Everyone in Manhattan $1,700