1. B
L A
N
TIO
VA
R AC
E
SE
PL
OK
TO L
NS AL
B
IO M
AT NG
RV PI
O S E OP
OB SH EL
E IM RA
ES N IS
TH NA A
RA AN THE FIRST GENERAL THING I
IN AN
R
IN NOTICED IS THAT THE FLOOR IS
THE SAME EVERYWHERE, BUT
SOME SHOPS DECIDED TO MAKE
LITTLE CHANGES TO
THE LOOK & FEEL.
MARÍA SOL UCCIANI
2. KITCHEN SUPPLIES STORE
no
th as
ll, i s in.
ma
ht he client
wit helps
ted
gra r, this
nte o
re is i no do
e sto and The sign I the store has a drawing which
Th glas s represents what it sells.
There are a lot
of different
products in
this store,
from food to
dishware.
Most clients are with
someone else. It looks
like they are either buying
gifts or something for
their own house, but they
spend a lot of time in the
store.
MARÍA SOL UCCIANI
3. GAP
There are a lot of store
employees but, they don’t The store is almost empty.
talk to you unless you go
to them.
All the pictures
on the walls
are from
the GAP
global
campaign,
the people
on those
doesn’t
seem local.
Th f ile d o cts
er loo s, f d .
e r wh if
is wi ic fe
t n u
a th h ren
ki rod
se w ha t
p
ct oo s
io de so
n
of n me
th
e
MARÍA SOL UCCIANI
4. OPTIC
• All of the decoration is somehow related
to the business.
• Employees wear doctor-like clothes.
• The products are displayed in an
organized and clear way, but there is no
product that comes out from the rest.
• Glass is the main subject of everything
in the shop, from roof to walls.
MARÍA SOL UCCIANI
5. PATISSERIE
This bakery shop displays all of its products in a way in which people
can not touch them.
There are only two employees at the shop, so lines tend to form and
some customers just go away because they have to wait too long.
The shop has brick walls, which give it a feeling of brick oven bakery
products.
The shop also sales beverages, coffee being the biggest sale.
MARÍA SOL UCCIANI
6. BOOKSTORE
Although the store has no doors the separation with the detectors at
the entrance doesn’t help to invite customers in. During the 20
minutes I was there, plenty of people entered the store mostly to
ask for an specific book. I truly believe that such a store, a book
store, could benefit by adding more book’s publicity (something that
I have seen plenty of in other bookstores). The lights in this store
are appropriate for reading and the store looks clean and very well
organized. I specially liked the “on sale” part in the center of the
store where one could find some good old books for a very good
. price
MARÍA SOL UCCIANI
7. COFFEE STORE “I
wa
s
th bu
“Just in the middle of sn e yi
ac kid ng
everything, as if inviting k” s a
go p
t t res
one to sit and enjoy a ire en
d tf
coffee and a Muffin” an or
d m
wa y
nt mo
ed th
to er
“Oh, I come ha an
ve d
here all the a
time I love
the
atmosphere
and all the
open space
around”
“Well, the store has the color scheme of the brand and we try to bring
the client a simple yet enjoyable experience that will make them
come back. We have a lot of movement around here all day long so
there is no time to work making a mess we must keep everything
under control” MARÍA SOL UCCIANI
