Teleflora announces its 2011 schedule for the Teleflora Education Center, which has provided classes taught by floral industry leaders for over 25 years, with 10 new classes covering topics like wedding bouquet design, tropical floral arranging, and floral education techniques. Tuition for Teleflora member florists is $599.95 per class with scholarships available, and classes are held between March and October 2011 in Oklahoma City, Oklahoma.

1. LOS ANGELES (January 17, 2011) Teleflora, the world’s leading
flower wire service offering only hand-arranged, hand-delivered
floral bouquets by local florists, announced today its 2011 Education
Center schedule. For more than 25 years, the Education Center has
provided innovative classes taught by leaders in the floral industry at
floral world’s only professional state-of-the-art center in Oklahoma
City, Oklahoma. Teleflora’s Education Center is a certified AIFD
pathway provider and education partner of AIFD. “Since the
center first opened in 1984, thousands of florists have attended our
classes and we are proud of the excellence our education program
continues to bring to the floral world. Our curriculum has continued
to evolve so those florists who are new or well-known within the
community will benefit from the personal coaching, demonstrations
and guided assignments,” said Marie Ackerman, AIFD PFCI AAF,
Vice President, Education. “One of the things so appealing each
year about our class line-up is the amount of information each
student receives – not only from the instructor who teaches the
particular class, but also from the students sharing ideas with each
other.”The 2011 education program gets under way in March and
continues through October. Ten classes will cover a wide range
of floral-specific subjects including floral design that focuses on
wedding bouquets, European and smart everyday style design, and
distinctive designing with tropicals. Returning to this year’s line-
up is the highly popular, “Prom Ready? Flowers to Wear,” class,
offering tips and trends within an area that can help florists grow
their businesses. Also returning for a second year is “TESTING,
Testing...1, 2, 3: A Primer on Using the Principles & Elements of
Design,” New to this year’s curriculum is the “Floral Educator:
Commentating & Teaching” class, to help prepare florists develop
and deliver content rich programs in their areas. This exciting new
class will end with a live show featuring all of the students.
to be continue page 2
Feb. 2011 Myteleflora A
a Monthly Newsletter
In this Issue
Teleflora Announces 2011 Education
Center Schedual
Floral Service
Teleflora Think Pink
Flowers & Seasons
Ask Teleflora’s Expert
This month, Teleflora will feature five
different bouquets on teleflora.com including:
Teleflora’s Polka Dots and Posies, Pink Blush
Bouquet,At First Blush, Teleflora’s Pinking
of You and Teleflora’s Sweet Pinks Bouquet
The various Climatic Changes that occur in
cyclic pattern are termed as ‘Seasons’. There
are four general seasons occuring on Earth
Spring, Summer,Autumn and Winter,which
affect the availability to many kinds of plants

2. A Myteleflora Feb. 2011
teleflora
Welcome to our new issue for My teleflora,
amonthlycommunityNewsletter dedicated
toourcommunity,broughttoyoubyTeleflora
- a leader in the flower delivery service for
over75years.Throughitsextensivemember
florists’network, websites including www.
teleflora.comandwww.findaflorist.com,and
its toll-free line 1-800-TELEFLORA,Teleflora
offersconsumershigh-qualityflowersalways
hand-arranged and hand-delivered by local
florists.
Lets us work together and celebrate
the community news as one family, from
me Sohaela Turabi, Editor to “My Teleflor
Monthly Newsletter” have a very loving
Valentines wishes and enjoy the rest of the
month and the rest of the year.
Sohaela Turabi
Become a Teleflora
Member:
At Teleflora, we’re proud to have been
connecting customers with the nation’s
best florists for more than 75 years.
Headquartered in Los Angeles, California,
Teleflora has over 18,000 member florists
throughout the U.S. and Canada, with an
additional 20,000 affiliated florists outside
North America. This extensive network,
coupled with our commitment to exceptional
customer service, means that when you send
flowers from Teleflora, you can be confident
that you’re sending the best.
As a service organization rather than a
florist, Teleflora makes it easy to select
beautiful florist-delivered products by
investing in the most modern technology,
seeking continuous innovation and
improvement in services, and providing
the best people in the business to ensure
your confidence that your order will be
placed easily and filled by a Teleflora florist
quickly and professionally to your complete
satisfaction.
Nothing will delight her this February 14th
like Valentine’s Day flowers delivered to her
office or home! From classic Valentine’s
Day red roses to The Collection by Faith
Hill to sweet mixed bouquets, we have the
perfect arrangement to say “I love you.”
Our romantic Valentine’s Day bouquets will
show her how much you care. Whether it’s
your first Valentine’s Day flower delivery,
or you’ve been together for years, let us
help you capture the romance of the season.
From sweet affection to passionate
statements of love, we’ve got a discount
Valentine’s bouquet that’s a perfect match.
Plus, a local florist will deliver your value
priced flowers, arranged in a vase, ready to
be enjoyed immediately by your Valentine.
Deliver on time to set the tone for a romantic
Valentine Day.
Sign in in our website “teleflora.com”
and save a $10 on all products. Promotion
Period: 1/1/2011 - 12/31/2011. Offer can be
redeemed over the phone or on the website.
A letter From the EditorTeleflora
To become a member, please call Customer
Service at 800.421.2815 or email us at
salesadmin@teleflora.com.
Teleflora guarantees that 100% of its orders
are fulfilled by local professional florists.
We’re dedicated to creating sales through
innovative marketing, merchandising, and
technology. We work hand in hand with
florists to make sure they have what they
need to grow their business profitably
and sustainably. And by supporting
local businesses, we strengthen entire
communities. That’s the Teleflora difference.
We’re dedicated to creating sales through
innovative marketing, merchandising, and
technology. We work hand in hand with
florists to make sure they have whaAnd by
supporting local businesses, we strengthen
entire communities. That’s the Teleflora
difference. There are plenty of reasons why
Teleflora is the only partner you need
Here Are Ten:
• 100% of the orders on Teleflora.com
go to local florists like you—and we
guarantee it
• Our network is the industry’s largest,
with 20,000 shops to send and receive
your orders
• Our world-class POS technology
helps you run your shop smoothly and
efficiently
• We partner with some of the world’s
best-known brands like Southwest
Airlines to bring new customers into
your shop
• We invest in national marketing
to educate consumers about the
advantages of using local florists like
you
• eFlorist, our full-service web-hosting
provider, helps florists get online and
market their websites
• We conduct extensive consumer
and florist testing to make sure our
products are well-designed and easy
to merchandise
• Teleflora publications and an industry-
leading education center offer helpful
business tips and insights on the latest
floral trends
• We provide marketing tools to help
you build your business

3. Feb. 2011 Myteleflora A
2011 Class
Scedual
March 20-23, 2011
TESTING, Testing … 1,2,3
APrimer on using the Principles & Elements
of Design
Instructor: Kevin Ylvisaker AIFD PFCI
April 3-6, 2011
Prom Ready? Flowers to Wear
Instructor: Joyce Mason-Monheim AIFD
PFCI
June 5-8, 2011
Sympathy Expressions
Instructor: Wilton Hardy AIFD PFCI AAF
June 26-29, 2011
Weddings TODAY: Bouquets with Style
Instructor: Bert Ford AIFD PFCI
July 17-20, 2011
Distinctive Designing with Tropicals
Instructor: John Hosek AIFD PFCI
July 31-August 3, 2011
European Design
Instructor: Els Hazenberg AIFD AAF
August 28-31, 2011
Business Smarts Summit: Operating a
Successful Retail Flower Shop
Instructors: Paul Goodman CPA, Marie
Ackerman AIFD PFCI AAF
and Special Guest Speakers
September 25-28, 2011
A Season of Prosperity: Autumn &
Christmas
Instructor: Tim Farrell AIFD PFCI
October 2-5, 2011
Smart Everyday Design
Instructor: Susan Ayala AIFD
October 16-19, 2011
Floral Educator: Commentating & Teaching
Instructors: Marie Ackerman AIFD AAF
PFCI & Tom Bowling AIFD PFCI
The Teleflora Education Center founded
in 1984 conducts classes for thousands of
retail florists. Tuition for Teleflora members
is just $599.95 U.S. for the first nine classes
and $699.95 U.S. for the Floral Educator
Class and can be billed on their Teleflora
clearinghouse statement or placed on a major
credit card
The Teleflora Education Center founded
in 1984 conducts classes for thousands
of retail florists. Housed on the second
floor of the Teleflora office in Oklahoma
City, the school features a state-of-the-art
classroom, custom workroom and pleasant
hospitality area. Classes are limited in
size to enable personal coaching of each
participant.Tuition for Teleflora members is
just $599.95 U.S. for the first nine classes
and $699.95 U.S. for the Floral Educator
Class and can be billed on their Teleflora
clearinghouse statement or placed on a
major credit card. If a florist brings someone
to the same class, each person will receive
a $50 discount. Scholarships to attend the
Education Center are available from local
Teleflora Units.
For more information on Teleflora’s
Education Center or to register for classes,
please call (800) 456-7890. A description
of each class can be found online at www.
myteleflora.com.
Our curriculum has continued to evolve so
those florists who are new or well-known
within the community will benefit from
the personal coaching, demonstrations and
guided assignments,” said MarieAckerman.
PAIFD PFCI AAF, Vice President,
Education. “One of the things so
appealineach year about our class line-up
is the amount is information, each student
receives – not only from the instructor who
teaches the particular class, but also from the
students sharing ideas with each other.”The
2011 education program gets under way in
March and continues through October. Ten
classes will cover a wide range of floral-
specific subjects including floral design that
focuses on wedding bouquets, European and
smart everyday style design, and distinctive
designing with tropicals. Returning to this
year’s line-up is the highly popular, “Prom
Ready? Flowers to Wear,” class, offering
tips and trends within an area that can
help florists grow their businesses. Also
returning for a second year is “TESTING,
Testing...1, 2, 3: A Primer on Using the
Principles & Elements of Design,” which is
for those designers who are seeking design
certification at the state or national level.
New to this year’s curriculum is the “Floral
Educator: Commentating & Teaching”
class, to help prepare florists develop and
deliver content rich programs in their areas.
This exciting new class will end with a live
show featuring all of the students.
Teleflora, the world’s leading flower wire
service offering only hand-arranged,
hand-delivered floral bouquets by local
florists, announced today its 2011 Education
Center schedule. cholarships to attend the
Education Center are available from local
Teleflora Units.
by Missy Miller
Teleflora Education Center

4. A Myteleflora Feb. 2011
Teleflora Thinks Pink
A Pink Ribbon Floral Service
Teleflora’s Collection by Faith Hill
“ I love putting together these beautiful
arrangement and keepsakes for Teleflora
Flowers are a very popular Valentines
Day gift
Try my Collection and celebrate
everything this year in a very special
way. Every relationship is unique it
deserve the uniqness of my Collection.”
Faith Hill
faithhilltelefloracollection.com
This month, Teleflora will feature five
different bouquets on teleflora.com including:
Teleflora’s Polka Dots and Posies, Pink
Blush Bouquet, At First Blush, Teleflora’s
Pinking of You and Teleflora’s Sweet Pinks
Bouquet (shown above).
Every time a consumer purchases any one
of the five floral arrangements, Teleflora
will donate 15% of the purchase price to the
Breast Cancer Research Foundation (BCRF),
with a commitment of raising a minimum
of $250,000.
Each arrangement will be highlighted with
the BCRF pink ribbon and will include pink
roses to celebrate Teleflora’s collaboration
with the BCRF. In addition, through a special
collaborative effort during October, women
and families receiving treatments at each
of the following cancer centers will receive
floral arrangement or equivalent coupons:
In addition, through a special collaborative
effort during October, women and families
receiving treatments at each of the following
cancer centers will receive floral arrangement
or equivalent coupons:
Teleflora will donate 15% of the purchase
price to the Breast Cancer
Research Foundation with a commitment
of raising the money.
Each arrangement will be highlighted
with the BCRF pink ribbon
and will include pink roses to celebrate.
* The City of Hope
* John Wayne Cancer Institute
* UCLA Revlon Breast Cancer Center
* George Washington University Cancer
Center
* Fox Chase Cancer Center
* University of Texas M.D. Anderson
Cancer Center
* Memorial Sloan-Kettering Cancer
Center

5. Feb. 2011 Myteleflora A
The 17th annual Akron Home & Flower
show in Ohio will be taking place from
February 25-27. In addition to providing
winter-weary visitors with a glance of fresh
spring flowers, there will also be celebrities
attending the event, according to West Side
Leader. Begley won’t be the only star.
Actor Ed Begley Jr., who stars in the
reality show “Living With Ed” on the Planet
Green Network, will be speaking about
environmental causes and going green.
After his lecture, fans will have the
chance to meet him and get his autograph
“People actually lined up to come see him,”
Carmine GME Torio Association Serving
Portage & Summit, told the news source.
“With that kind of enthusiasm, we decided
we would bring him back again.”
Begley won’t be the only star attending
the show. Co-host of PBS show “Around
The House With Matt and Terry,” Matt
Fox, will be there to give attendees tips on
home improvement and discuss different
renovation projects.
Going green will be the message of this
upcoming occasion, and this isn’t the only
flower show trying to promote an eco-
conscious lifestyle - the 26th Annual San
Francisco Flower & Garden show will
feature one seminar entitled “Get Your
Green On.”
Begley won’t be the only star attending
the show. Co-host of PBS show “Around
The House With Matt and Terry,” Matt
Fox, will be there to give attendees tips on
home improvement and discuss different
renovation projects.
Going green will be the message of this
upcoming occasion, and this isn’t the only
flower show trying to promote an eco-
conscious lifestyle - the 26th Annual San
Francisco Flower & Garden show will
feature one seminar entitled “GetYour Green
On.” In addition to providing winter-weary
visitors with a glance of fresh spring flowers,
Begley won’t be the only star attending the
show. Going green will be the message of
this upcoming occasion.
Celebrities Promote Flower Event
“We are still working on the yard and choosing plants. Seattle’s flower and garden show was a little over a week ago and I was able
to sit down with a landscape architect for a 15 minute constantly. It was very helpful and pointed me in a good direction.
There was much there to be inspired by. So many wonderful designs, Love the colors . “Moyers Red”, which we are considering for
the south side."
Karen DeLucas

6. A Myteleflora Feb. 2011
Teleflra’s Exports-Flowers & Seasons
The various Climatic Changes that occur
in cyclic pattern are termed as ‘Seasons’.
There are four general seasons occuring on
Earth - Spring, Summer,Autumn and Winter.
Flowers & Seasons are intimately bound to
each other. Most of the flowers are season
- specific. Though, some flowers are found
through out the year, not particularly affected
by changing seasons, viz., Alstromeria,
Anthurium, Aster, Bourvardia, Carnation,
Chrysanthemum, Gerbera Daisy, Lily,
Asiatic Lily.
Spring Flowers
Spring Time the time of growth and renewal
of new plant and animal life. Spring comes
at diferenrent times in the North and South
Hemispheres. Spring time in the Northern
hemisphere is between March - May, and
between September - November in the
Southern hemisphere.Most flowering plants
bloom during spring time. Therefore, flowers
that bloom only during spring, Spring
Flowers, bloom at different times in the two
hemispheres.Flowers Blooming Spring are:
Agapanthus, Amaryllis, Anemone, Apple
blossom, Bird of Paradise, Brodea, Calla
After a deep freeze plagued many areas
of the UK earlier this winter, many were
preparing for a later-than-usual arrival of
spring.
However,areturntomorenormalwintertime
temperatures over the last month has put the
seasons back on schedule, according to the
Daily Mail.
The newspaper reports that the annual
Valentine’s Day flower count done by
gardeners and volunteers for the National
Trust in Devon and Cornwall recorded
1,395 plants in 16 gardens - an increase of
25 percent compared to the previous year.
National Trust gardeners say that this
winter’s freezing temperatures hit at a time
when flower buds were at their tightest,
giving plants the most protection to make
a good recovery when temperatures started
to rise. “Comparing the number of plants
across our gardens on a set day every year
gives us a real insight into how our gardens
respond to weather patterns. It also gives us
a useful barometer for the season ahead,”
The National Trust’s Mike Calnan told
ClickGreen.org.
Experts say the increase in blooming
flowers may indicate that it will be an early
spring this year.Whether or not spring is
right around the corner, sending flowers to a
friend, family member or business associate
can help brighten any day.This article is
brought to you by Teleflora - a leader in the
flower delivery service for over 75 years.for
all holiday and occasions all hand-delivered
in keep sake vases by the best local florists.
reesia, Gardenia, Heather, Helleborus,
Hollyhock, Hyacinth, Larkspur, Casa Blanca
Lily, Gloriosa Lily, Stargazer, Liatrus,
Lilac, Lisianthus, Narcissus, Orchid, Peach
blossom, Peony, Phlox, Poppy, Protea,
Pussy willow, Ranunculus, Rose, Seeded
Eucalyptus, Solidago, Statice, Stephanotis,
Stock, Sweet Pea, Tulip, Viburnum, Wax
flower, Zinnia.
Summer Flowers
Summer is the time of hot and warm
weather. Floral growth is the best in the
summer season. The Northern hemisphere
experiences summer during june, july,
august, while in Southern hemisphere during
december - february.
Summer is the season of the Midnight sun
in the North pole and Ice land.
Flowers Blooming in Summer are:
Alchemilla, Allium, Alstromeria,
Amaranthus, Baby’s Breath , Bird of
Paradise, Calla lily, Campanula, Carnation,
Chrysanthemum, Cockscomb, Cosmos,
Dahlia, Delphinium, Dianthus, Didiscus,
Euphorbia, Foxglove, Freesia, Gardenia,
Genista, Ginger, Gladiolus, Hallaconia,
Heather, Hydrangea, Hypericum, Iris,
Kangaroo paw, Liatrus, Lilac, Casa Blanca
Spring Flower: Calla lilly
Winter Flower: Orchid
All Season Flower: Gerbera Daisy
Alstromeria,Anthurium,Aster, Bourvardia,
Carnation, Chrysanthemum, Gerbera Daisy,
Lily, Asiatic Lily .
All those are flowers are found through
out the year,
Despite the Winter, Flowers Bloom in the UK

7. Feb. 2011 Myteleflora A
Seattle Flower Show
Those who have become tired
of the February grays may find
a little relief if they choose to go
to the 22nd Northwest Flower
& Garden Show, an event that
is hailed as the second-largest
of its kind in the country,
according to The Woodline
Weekly.Designers, landscapers
and gardeners all come together
once a year to create beautiful
and mesmerizing landscapes,
replete with flowers, trees and
sometimes cartoon characters -
especially this year, as the theme
of the event is “Once Upon a
Time... Spectacular Gardens
With Stories to Tell.”
There will be 24 full gardens
that visitors can explore,
containing almost 7,000 plants
that boast traditional and exotic
buds in full bloom.
One exhibit, designed by
award-winning landscaper John
Kinssies, even has a 20 foot tall,
137 year old Japanese tree as its
centerpiece, simulating all the
wonders of a high mountaintop
setting.
“I strive to export people
to nature through my work,”
Kinssies told the news provider.
“I recreate nature and bring it to
people. GardenShow.com states
that the Northwest Flower &
Garden Show won’t just have
gardens on display. There will
be over 120 free seminars and
more than 300 other exhibitors
offering organic gardening
accessories, edibles and outdoor
living products Flower & Garden
Show, an event that is hailed as
the second-largest of its kind
in the country, a year to create
beautiful and mesmerizing
landscapes,
There will be 24 full gardens
that visitors can explore,
containing almost 7,000 plants
that boast traditional and exotic
buds in full bloom.
One exhibit, designed by
award-winning landscaper John
Kinssies, even has a 20-foot tall,
137-year-old Japanese tree as its
centerpiece, simulating all the
wonders of a high mountaintop
setting. Garden Show.com states
that the Northwest Flower &
Garden Show won’t just have
gardens on display. more than
other exhibitors
“We are still working on the yard and choosing plants. Seattle’s flower and garden show was a little over a week ago and I was able
to sit down with a landscape architect for a 15 minute constantly. It was very helpful and pointed me in a good direction.
There was much there to be inspired by. So many wonderful designs, Love the colors . “Moyers Red”, which we are considering for
the south side."
Karen DeLucas

8. A Myteleflora Feb. 2011
Telflora Wire Services
www.telflora.com
18006663320
A sweet treat any day of the week! Warm, rich colors of pink and orange are contrasted with fresh green – a welcome combination for
any occasion. Send it to sweeten a best friend’s birthday, say “hi” to mom, or delight your better half.
* Lush orange roses, hot pink matsumoto asters and red carnations are accented with bright greenery in a clear glass vase.
* Approximately 12” W x 12” H.
* This item is hand-arranged and delivered
Prices are diffrent according to the size of the Bouqat Standard $34.95, Deluxe $44.95, and Premium $54.95.
How Sweet it is