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PERSONALIZING
HEALTHCARE
CONSUMER EXPERIENCE
Eugene Borukhovich
VP Healthcare
@HealthEugene
@SoftServeInc
The greatest mistake in the treatment of
diseases is that there are physicians for
the body and physicians for the soul,
although the two cannot be separated.
- Plato
• Medical History
• Physical Activity
• Genetic Profile
• Nutrition
• Friends & Family
• Professional Experience
• Hobbies
HEALTH is PERSONAL
Patients spend less than 1% of their time
in the physician office
Time spent in doctor`s office (0.07%) vs
Time in self-management (99.93%)
(based on total of six hours per year)
Self-Management
Doctor Visits
Human360
Worried Well Health & WellnessChronic Disease
Social
Identity
Wearables/
Sensors
Google Fit
Human
Apple
Healthkit
Patient
Identifier
Interoperability
Medical
Devices
Early Detection
Hello Sense
Body Area Network
Human Medical
Records
PLATFORMS to PUT data together
20
Revolutionize
healthcare
consumer
experience by
developing
innovative
products and
solutions for our
clients and their
digital health
portfolios.
MISSION
THANK YOU
EUGENE BORUKHOVICH
VP Healthcare, European Markets
@HealthEugene
+31 (0)64141 67 09

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Personalizing Healthcare Consumer Experience by Eugene Borukhovich

Editor's Notes

  1. Notes for talk: setting the stage of a human experience in healthcare driven by consumerism Changes Take up the full page Make the quote impactful on the screen Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen
  2. Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen
  3. Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen
  4. Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen
  5. Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen
  6. Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen
  7. Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen
  8. Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen
  9. Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen
  10. Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen
  11. Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen
  12. Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen
  13. Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen
  14. Notes for talk: Changes On top should be a title – Human 360 Experience - Same dark theme Instead of the score I want a picture of a person The items listed on the top left, each part of the circle should represent The Medical history should be the smallest part. The circle needs to be full screen