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5 Reasons to MoveYour
Storage to the Cloud
Matt Blanchard
Solutions Architect,SoftNAS
March 29, 2016
© 2016 SoftNAS, Inc.
Introducing
Matt Blanchard
SolutionsArchitect
SoftNAS
© 2016 SoftNAS, Inc.
Housekeeping
Post your questions here
This session IS being recorded
Links to the recording and presentations will be provided later
To listen using your telephone select the
‘Telephone’ option. For local numbers
click the ‘additional numbers’ link.
You will need to use the Access Code
and Audio PIN.
The audio for this webinar
is available over VoIP. Just
select the use ‘Mic &
Speakers’ option to listen
to the webinar through
your computers speakers.
If you CAN NOT hear us,
please check your volume
settings.
Webinar Audio
© 2016 SoftNAS, Inc.
Get My $100 AWS Credit!
First 100 attendees to register
(URL announced later)
© 2016 SoftNAS, Inc.
Agenda
• On-Premises vs Cloud
• 5 Reasons to MoveYour Storage
1. Reduced Costs
2. Elastic Storage
3. Greater Security
4. Increased Performance
5. Low Maintenance
• Demo: SoftNAS Cloud NAS onAWS
• SoftNAS Architecture & Overview
• Q&A
© 2016 SoftNAS, Inc.
Why Move to the Cloud?
© 2016 SoftNAS, Inc.
• Provisioning
– How much storage will you need in 2-3 years?
• Usable Storage
– Formatting, Partitioning, DR Copy
• Utilization
– What % of your storage is actually used?
• Administration & MaintenanceCosts
– Software, Support, Maintenance, Networking
Issues in StorageToday
© 2016 SoftNAS, Inc. 7
Unconstrained Growth: Big Data is Moving Fast
© 2016 SoftNAS, Inc. 8
From application server logs, web sites and
mobile apps to sensor output, high definition
film and satellite imagery, data is growing at
an unconstrained and exponential rate.
Traditional vs Cloud
© 2016 SoftNAS, Inc. 9
Traditional Remove Office
• Difficult to Manage
• Expensive
• Unpredictable Costs
• Slow Performance
Cloud-Enabled Offices
• Self-Adminstered
• Centrally Governed
• Affordable
• Predictable RTO
• Centralized Data
• Globally Accessible
• Predictable RPO
• Low Cost Gateways
• Fast Performance
• Remotely Manageable
Backups
Disaster Recovery
Branch File Sharing
Poll:
How are you planning to reduce NAS
hardware costs for new purchases?
© 2016 SoftNAS, Inc.
1. Reduced Costs
© 2016 SoftNAS, Inc.
• Moving to the cloud reduces costs on infrastructure and software
• Provides more investment capital for business growth
• Gives your business a strong competitive advantage in the market
Reduced costs
© 2016 SoftNAS, Inc. 12
Only pay for
what you use
No capital
investment
Pay as you go
No
subscriptions
Pay-As-You-Go
© 2016 SoftNAS, Inc. 13
On-Premises vs Cloud
© 2016 SoftNAS, Inc.
14
Raw Storage
Disk storage volumes in a box
Usable Storage
RAID protection, Formatted Ready
Allocated Storage
Pre-allocation / Capacity Planning
Utilized Storage
Disk storage available to the database,
Operating system
Application Storage
Actual storage used by the application
1 PB
1,048,576 GB
80%
90%
70%-80%
1,820,133 GB
AllocationOn-Premises Storage
© 2016 SoftNAS, Inc.
On-Premises vs Cloud
© 2016 SoftNAS, Inc.
15
Raw Storage
Disk storage volumes in a box
Usable Storage
RAID protection, Formatted Ready
Allocated Storage
Pre-allocation
Utilized Storage
Disk storage available to the database,
Operating system
Application Storage
Actual storage used by the application
Amazon S3On-Premises Storage
1 PB
© 2016 SoftNAS, Inc.
© 2016 SoftNAS, Inc. 16
Storage Administration Costs
2. Elastic Storage
© 2016 SoftNAS, Inc.
• Ability of a system to grow or shrink its
resource consumption according to
demand
• Resources can be provisioned and de-
provisioned dynamically &
automatically
• Gap between demand and capacity kept
as small as possible
• Scale out or scale in as demand
increases/decreases
Elasticity
© 2016 SoftNAS, Inc. 18
Elastic Scaling
© 2016 SoftNAS, Inc. 19
Poll:
How much unstructured data do you
estimate you have within your company?
© 2016 SoftNAS, Inc.
3. Greater Security
© 2016 SoftNAS, Inc.
SSL Endpoints Security Groups IAM VPC
Secure
Transmission
Establish secure
communication
sessions (HTTPS)
using SSL
Instance Firewalls
Configure firewall
rule for instances
and load balancers
using Security
Groups
User Accounts
Create individual
AWS Identity and
Access Management
(IAM) user accounts
so that each user
managing AWS has
their own security
credentials
Subnet Control
In yourVirtual
Private Cloud, create
low level networking
constraints for
resource access,
such as public and
private subnets,
internet gateways,
and NATs
AWS Security
© 2016 SoftNAS, Inc. 22
• Security & protection of customer data - #1 priority
• AWS security features
– Virtual Private Cloud (AmazonVPC)
– VPC security groups
– Identity andAccess Management (IAM)
– Data Encryption
Data Protection
23© 2016 SoftNAS, Inc.
• SoftNAS
– CentOS LinuxVM
– SSL-encrypted administration console
– Public/private key access control via SSH
– Iptables firewall
– SnapReplicate™ (between SoftNAS instances)
Data Protection Cont’d
24© 2016 SoftNAS, Inc.
SnapReplicate™ Block Replication
Patent-pending
technology
© 2016 SoftNAS, Inc.
HA Architecture on AWS
Patent-pending
technology
© 2016 SoftNAS, Inc.
4. Increased Performance
© 2016 SoftNAS, Inc.
• Most data follows a similar pattern
– Write, read, ignore
• “Small” amounts of data follow a much more aggressive
pattern
– Write, read, write, read, write, read, write, read, write, read, write, read, write, read, write,read
• The result is that for effective cloud storage you need to have
both high capacity and high performance
Storage Performance
© 2016 SoftNAS, Inc. 28
• Traditional cloud storage was viewed as a data dumping
ground
– All about $/GB and performance
• Cloud storage is now becoming a lot more active:
– File sync
– Big data
– Calendars
– …
• And performance is needed for cloud storage
– If it can’t do it faster and cheaper, it wont win
Changing Requirements
© 2016 SoftNAS, Inc. 29
Backup & Archive
30© 2016 SoftNAS, Inc.
Time reduced from days to hours
5. Low Maintenance
© 2016 SoftNAS, Inc.
• Once the system is set up there is almost no maintenance on
the user end
• You still have to manage user accounts, but jobs like array
maintenance and monitoring the health of your data storage
simply go away
• Wave goodbye to hardware & database administration costs
Low Maintenance
© 2016 SoftNAS, Inc. 32
Automation
© 2016 SoftNAS, Inc. 33
Self-Managed AWS-Managed
You have full responsibility for upgrades
and backup
Upgrades, backup, and failover are
provided as a service
You have full responsibility for security AWS provides high infrastructure
security, certifications; gives you tools to
ensure DB security
Full control over parameters of server,
OS, and database
Database is a managed appliance, so you
can easily automate
Replication is expensive, complex and
requires a lot of engineering
Failover is a packaged service
Self-Managed vs AWS-Managed
© 2016 SoftNAS, Inc. 34
Demo:
SoftNAS Cloud NAS on AWS
© 2016 SoftNAS, Inc.
SoftNAS Architecture & Overview
© 2016 SoftNAS, Inc.
Flexible, adaptable architecture
Linux virtual
appliance
ARCHITECTURE INTEGRATION DATA SERVICES
• API and CLI
• Cross data center
• Cross-zone VPC
• Easy administration
• File gateway
• HTML5 Admin UI
• Software filer
• ZFS on Linux
• AWS
• Azure
• CenturyLink cloud
• CIFS w/ Active directory
• FC SAN
• iSCSI LUN
• iSCSI SAN
• NFS
• S3 Objects
• SSD
• VMware vSphere
• Block replication
• Cloud disks
• Compression
• Inline deduplication
• Instant snapshots
• Multi-level caching
• Storage pools
• Thin provisioning
• Writable SnapClones™
© 2016 SoftNAS, Inc.
SoftNAS Cloud NAS on AWS
© 2016 SoftNAS, Inc. 38
• Enterprise-class NAS filer software appliances
Direct-attached
SSD (read cache)
Network-attached
SAN (EBS)
SSD / SATA
Network-attached
object storage
(s3)
AWS
AWS
NFS CIFS iSCSI
High-availability
SoftNAS Products
© 2016 SoftNAS, Inc. 39
SoftNAS Cloud NAS
• Amazon Web Services (AWS)
• Microsoft Azure
• CenturyLink Cloud
• VMware vSphere
SoftNAS for Service Providers
• VMware vSphere
Multi-tenant NAS replacement for use
with iSCSI and object storage
Public cloud NAS filer
On-premise cloud NAS filer
Technology Partners
© 2016 SoftNAS, Inc.
BrandsYou KnowTrust SoftNAS
© 2016 SoftNAS, Inc.
Earn $100 AWS Credit!
First 100 attendees to register
bit.ly/5-Reasons-AWS-Credit
© 2016 SoftNAS, Inc.
Next Steps
43
• Learn More – bit.ly/softnas_aws
• SoftNASArchitecture on AWS
White Paper – bit.ly/softnas-aws-wp
• Contact Us – softnas.com/contact
• Follow Us – @SoftNAS
Try It!
softnas.com/tryaws
© 2016 SoftNAS, Inc.
Thank you
© 2016 SoftNAS, Inc.

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5 Reasons To Move Your Storage to the Cloud

  • 1. 5 Reasons to MoveYour Storage to the Cloud Matt Blanchard Solutions Architect,SoftNAS March 29, 2016 © 2016 SoftNAS, Inc.
  • 3. Housekeeping Post your questions here This session IS being recorded Links to the recording and presentations will be provided later To listen using your telephone select the ‘Telephone’ option. For local numbers click the ‘additional numbers’ link. You will need to use the Access Code and Audio PIN. The audio for this webinar is available over VoIP. Just select the use ‘Mic & Speakers’ option to listen to the webinar through your computers speakers. If you CAN NOT hear us, please check your volume settings. Webinar Audio © 2016 SoftNAS, Inc.
  • 4. Get My $100 AWS Credit! First 100 attendees to register (URL announced later) © 2016 SoftNAS, Inc.
  • 5. Agenda • On-Premises vs Cloud • 5 Reasons to MoveYour Storage 1. Reduced Costs 2. Elastic Storage 3. Greater Security 4. Increased Performance 5. Low Maintenance • Demo: SoftNAS Cloud NAS onAWS • SoftNAS Architecture & Overview • Q&A © 2016 SoftNAS, Inc.
  • 6. Why Move to the Cloud? © 2016 SoftNAS, Inc.
  • 7. • Provisioning – How much storage will you need in 2-3 years? • Usable Storage – Formatting, Partitioning, DR Copy • Utilization – What % of your storage is actually used? • Administration & MaintenanceCosts – Software, Support, Maintenance, Networking Issues in StorageToday © 2016 SoftNAS, Inc. 7
  • 8. Unconstrained Growth: Big Data is Moving Fast © 2016 SoftNAS, Inc. 8 From application server logs, web sites and mobile apps to sensor output, high definition film and satellite imagery, data is growing at an unconstrained and exponential rate.
  • 9. Traditional vs Cloud © 2016 SoftNAS, Inc. 9 Traditional Remove Office • Difficult to Manage • Expensive • Unpredictable Costs • Slow Performance Cloud-Enabled Offices • Self-Adminstered • Centrally Governed • Affordable • Predictable RTO • Centralized Data • Globally Accessible • Predictable RPO • Low Cost Gateways • Fast Performance • Remotely Manageable Backups Disaster Recovery Branch File Sharing
  • 10. Poll: How are you planning to reduce NAS hardware costs for new purchases? © 2016 SoftNAS, Inc.
  • 11. 1. Reduced Costs © 2016 SoftNAS, Inc.
  • 12. • Moving to the cloud reduces costs on infrastructure and software • Provides more investment capital for business growth • Gives your business a strong competitive advantage in the market Reduced costs © 2016 SoftNAS, Inc. 12 Only pay for what you use No capital investment Pay as you go No subscriptions
  • 14. On-Premises vs Cloud © 2016 SoftNAS, Inc. 14 Raw Storage Disk storage volumes in a box Usable Storage RAID protection, Formatted Ready Allocated Storage Pre-allocation / Capacity Planning Utilized Storage Disk storage available to the database, Operating system Application Storage Actual storage used by the application 1 PB 1,048,576 GB 80% 90% 70%-80% 1,820,133 GB AllocationOn-Premises Storage © 2016 SoftNAS, Inc.
  • 15. On-Premises vs Cloud © 2016 SoftNAS, Inc. 15 Raw Storage Disk storage volumes in a box Usable Storage RAID protection, Formatted Ready Allocated Storage Pre-allocation Utilized Storage Disk storage available to the database, Operating system Application Storage Actual storage used by the application Amazon S3On-Premises Storage 1 PB © 2016 SoftNAS, Inc.
  • 16. © 2016 SoftNAS, Inc. 16 Storage Administration Costs
  • 17. 2. Elastic Storage © 2016 SoftNAS, Inc.
  • 18. • Ability of a system to grow or shrink its resource consumption according to demand • Resources can be provisioned and de- provisioned dynamically & automatically • Gap between demand and capacity kept as small as possible • Scale out or scale in as demand increases/decreases Elasticity © 2016 SoftNAS, Inc. 18
  • 19. Elastic Scaling © 2016 SoftNAS, Inc. 19
  • 20. Poll: How much unstructured data do you estimate you have within your company? © 2016 SoftNAS, Inc.
  • 21. 3. Greater Security © 2016 SoftNAS, Inc.
  • 22. SSL Endpoints Security Groups IAM VPC Secure Transmission Establish secure communication sessions (HTTPS) using SSL Instance Firewalls Configure firewall rule for instances and load balancers using Security Groups User Accounts Create individual AWS Identity and Access Management (IAM) user accounts so that each user managing AWS has their own security credentials Subnet Control In yourVirtual Private Cloud, create low level networking constraints for resource access, such as public and private subnets, internet gateways, and NATs AWS Security © 2016 SoftNAS, Inc. 22
  • 23. • Security & protection of customer data - #1 priority • AWS security features – Virtual Private Cloud (AmazonVPC) – VPC security groups – Identity andAccess Management (IAM) – Data Encryption Data Protection 23© 2016 SoftNAS, Inc.
  • 24. • SoftNAS – CentOS LinuxVM – SSL-encrypted administration console – Public/private key access control via SSH – Iptables firewall – SnapReplicate™ (between SoftNAS instances) Data Protection Cont’d 24© 2016 SoftNAS, Inc.
  • 26. HA Architecture on AWS Patent-pending technology © 2016 SoftNAS, Inc.
  • 27. 4. Increased Performance © 2016 SoftNAS, Inc.
  • 28. • Most data follows a similar pattern – Write, read, ignore • “Small” amounts of data follow a much more aggressive pattern – Write, read, write, read, write, read, write, read, write, read, write, read, write, read, write,read • The result is that for effective cloud storage you need to have both high capacity and high performance Storage Performance © 2016 SoftNAS, Inc. 28
  • 29. • Traditional cloud storage was viewed as a data dumping ground – All about $/GB and performance • Cloud storage is now becoming a lot more active: – File sync – Big data – Calendars – … • And performance is needed for cloud storage – If it can’t do it faster and cheaper, it wont win Changing Requirements © 2016 SoftNAS, Inc. 29
  • 30. Backup & Archive 30© 2016 SoftNAS, Inc. Time reduced from days to hours
  • 31. 5. Low Maintenance © 2016 SoftNAS, Inc.
  • 32. • Once the system is set up there is almost no maintenance on the user end • You still have to manage user accounts, but jobs like array maintenance and monitoring the health of your data storage simply go away • Wave goodbye to hardware & database administration costs Low Maintenance © 2016 SoftNAS, Inc. 32
  • 34. Self-Managed AWS-Managed You have full responsibility for upgrades and backup Upgrades, backup, and failover are provided as a service You have full responsibility for security AWS provides high infrastructure security, certifications; gives you tools to ensure DB security Full control over parameters of server, OS, and database Database is a managed appliance, so you can easily automate Replication is expensive, complex and requires a lot of engineering Failover is a packaged service Self-Managed vs AWS-Managed © 2016 SoftNAS, Inc. 34
  • 35. Demo: SoftNAS Cloud NAS on AWS © 2016 SoftNAS, Inc.
  • 36. SoftNAS Architecture & Overview © 2016 SoftNAS, Inc.
  • 37. Flexible, adaptable architecture Linux virtual appliance ARCHITECTURE INTEGRATION DATA SERVICES • API and CLI • Cross data center • Cross-zone VPC • Easy administration • File gateway • HTML5 Admin UI • Software filer • ZFS on Linux • AWS • Azure • CenturyLink cloud • CIFS w/ Active directory • FC SAN • iSCSI LUN • iSCSI SAN • NFS • S3 Objects • SSD • VMware vSphere • Block replication • Cloud disks • Compression • Inline deduplication • Instant snapshots • Multi-level caching • Storage pools • Thin provisioning • Writable SnapClones™ © 2016 SoftNAS, Inc.
  • 38. SoftNAS Cloud NAS on AWS © 2016 SoftNAS, Inc. 38 • Enterprise-class NAS filer software appliances Direct-attached SSD (read cache) Network-attached SAN (EBS) SSD / SATA Network-attached object storage (s3) AWS AWS NFS CIFS iSCSI High-availability
  • 39. SoftNAS Products © 2016 SoftNAS, Inc. 39 SoftNAS Cloud NAS • Amazon Web Services (AWS) • Microsoft Azure • CenturyLink Cloud • VMware vSphere SoftNAS for Service Providers • VMware vSphere Multi-tenant NAS replacement for use with iSCSI and object storage Public cloud NAS filer On-premise cloud NAS filer
  • 41. BrandsYou KnowTrust SoftNAS © 2016 SoftNAS, Inc.
  • 42. Earn $100 AWS Credit! First 100 attendees to register bit.ly/5-Reasons-AWS-Credit © 2016 SoftNAS, Inc.
  • 43. Next Steps 43 • Learn More – bit.ly/softnas_aws • SoftNASArchitecture on AWS White Paper – bit.ly/softnas-aws-wp • Contact Us – softnas.com/contact • Follow Us – @SoftNAS Try It! softnas.com/tryaws © 2016 SoftNAS, Inc.
  • 44. Thank you © 2016 SoftNAS, Inc.

Editor's Notes

  1. Unstructured data is growing rapidly • Being caused by normal growth in the use of productivity applications • Plus the tremendous growth in rich media (images, audio and video) • Compounded by the growth in machine-generated data (cameras, sensors)
  2. One major benefit of the pay-as-you-go method is that there are no wasted resources, since users only pay for services procured, rather than provisioning for a certain amount of resources that may or may not be used. With traditional enterprise design, users architect data storage to handle the maximum workload. But with the public cloud, the pay-as-you-go method allows you to be charged only for what you store. Pay-as-you-go platforms, such as Amazon EC2, provide services by allowing users to design compute resources and charges by what is used. Users select the CPU, memory, storage, operating system, security, networking capacity and access controls, and any additional software needed to run their environment.
  3. To get 1 PB of actual application storage, you actually need to account for 1.820133 PB of storage.
  4. Personnel costs include the cost of the sizable IT infrastructure teams that are needed to handle the “heavy lifting”— managing heterogeneous hardware and the related supply chain, staying up-to-date on data center design, negotiating contracts, dealing with legacy software, operating data centers, moving facilities, scaling and managing physical growth, etc. – all the things that an enterprise needs to do well if it wants to achieve low infrastructure costs in the areas discussed above. For example: Storage Hardware procurement teams are needed. These teams have to spend a lot of time evaluating hardware, negotiating, holding hardware vendor meetings, managing delivery and installation, etc. It’s expensive to have a staff with sufficient knowledge to do this well. Storage Data center design and build teams are needed to create and maintain reliable and cost-effective facilities. Storage Operations staff is needed 24/7/365 in each facility. Networking teams are needed for running a highly available network. Expertise is needed to design, debug, scale, and operate the network and deal with the external relationships necessary to have cost-effective internet transit. Storage Security personnel are needed at all phases of the design, build, and operations process.
  5. Elastic scaling allows capacity to closely follow demand whereas traditional non-virtualized capacity is slower to provision and typically remains unused but reserved when demand decreases.
  6. Traditional backup & Archive Time: Long/slow recovery time Money: Capital intensive with ongoing upgrades Effort: Complex to manage Quality: Low durability, Error Prone