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AlertSite - Mobile Performance Hurdles and Tips


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AlertSite - Mobile Performance Hurdles and Tips

  1. 1. Mobile Performance Hurdles and TipsMobile Performance Hurdles and Tips
  2. 2. About Me About Me • Ken Godskind Ken Godskind • VP, Monitoring Products VP, Monitoring Products • web performance specialist web performance specialist • @AlertSite_CSO (on Twitter) @AlertSite_CSO (on Twitter) • • • Florida Keys fanatic Florida Keys fanatic© SmartBear Software 2
  3. 3. We are now a part of Profiling Application SmartBear Software Collaboration Test Management Requirements Issue Project Tracking Management Support Alert SmartBear is all about “Improving software Alert quality & performance”© SmartBear Software 3
  4. 4. Agenda Speed Matters! Mobile facts, options and expectations Hurdles in mobile performance and some tips A little bit of data and an example© SmartBear Software 4
  5. 5. Technical performance is business performance SPEED MATTERS! Ask… KPIs Google User satisfaction Fred Wilson Time on site TRAC Research Page views Alistair Croll, Sean Power, Josh Bixby Bounce rates Aberdeen, Forrester… Conversions Avg. order sizes Productivity “What impact does Web and Mobile performance have on my business?”© SmartBear Software 5
  6. 6. Why does Mobile matter so much? Growth in SmartPhones % of mobile subscribers with a smartphone in… Q1 2010 = 23%  Q1 2011 = 36%  Q1 2012 (EST.) = 50% (Nielsen) Growth in Mobile Transactions + $3 Billion in 2010  +$31 Billion in 2016 (Forrester) Mobile Expectations Are High 85% of consumers expect mobile shopping experience to be as good or better than PC (Harris Interactive and Tealeaf) Mobile Sites Impact Behavior Mobile-optimized website can lift consumer engagement by 85% (Luth) Mobile Commerce is Just Getting Started Mobile Commerce is just 7% of overall eCommerce sales (Forrester)© SmartBear Software 6
  7. 7. Mobile Options Mobile optimized websites: m-dot sites Mobile applications Full site© SmartBear Software 7
  8. 8. What Do Mobile Visitors Expect A good user experience Same or easier commerce experience Viewing tailored to mobile devices Rich functionality Fast load times Easy search capabilities High-availability© SmartBear Software 8
  9. 9. Hurdles in Mobile Slower networks (low bandwidth, high latency) Less screen real estate Different devices (iPhone, iPad, Android) Device performance Javascript support Adobe Flash/MS Silverlight support/HTML5 Smaller cache sizes Is your mobile site operational? How does your site perform from diff. geographies? How does site performance differ by wireless carrier?© SmartBear Software 9
  10. 10. Performance Tips Have a mobile specific website Resource optimization: reduce size & quantity resizing images reduce HTTP requests (data URIs) reduce 3rd party content avoid Iframes Perception optimization pre-load content use local storage lazy loading below the fold layering functionality© SmartBear Software 10
  11. 11. Benefits of Performance Optimization Mobile Monitoring is critical to business Proactively measure user experience Improve customer satisfaction and loyalty Reduce mean time between failure for website performance issues Increase conversions Increase page views per visit Increase time on site Increase in revenue© SmartBear Software 11
  12. 12. Some recent mobile perf stats BB 4G 3G 0.0 2.0 4.0 6.0 8.0 10.0 12.0© SmartBear Software 12
  13. 13. 3rd Party Content - example© SmartBear Software 13
  14. 14. AlertSite Monitoring Mobile Web Monitoring Web Performance Monitoring “Over the air” monitoring of Website App Monitoring mobile Websites Real IE and Firefox Browsers As any of today’s popular For Rich Internet Application smart devices (e.g. Flash, Flex & AJAX) From backbone and over the Service Monitoring air networks Web services monitoring for SOAP & REST Basic services monitoring for HTTP, FTP, DNS, Ping, & round trip email© SmartBear Software 14
  15. 15. Thank you! Click the button below to start a FREE trial!© SmartBear Software 15