Digital Transformation Techniques
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Slides from a Smart Insights webinar with Mitch Joel looking at techniques to transform businesses and individuals. Includes a new capability model take from our #DigitalTransformation http://bit.ly/smarttransformation toolkit.
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Digital Transformation Techniques
- 1. Digital Marketing Priorities 2014 Brought to you by: Rebooting Business with Mitch Joel Why and how you and your business must reinvent to stay relevant Mitch Joel, President Twist Image: www.twistimage.com/blog Author of CTRL ALT Delete and Six Pixels of Separation A conversation between Dave Chaffey, our listeners and Mitch Joel, author of Six Pixels of Separation and Ctrl Alt Delete discussing the latest frameworks, research and best practices for managing digital transformation. <Insert a headshot pic> #DigitalTransformation http://www.slideshare.net/Smart-Insights
- 2. 2 About today’s webcast Business transformation: Techniques to increase the contribution of digital Personal transformation How to make yourself more relevant Do get involved Vote to compare Ask questions as we go along Watch full screen for the frameworks
- 3. Download via our Transformation Toolkit http://bit.ly/smarttransformation Vote!
- 6. 6 Making your business more digital Q1. How to prove the commercial opportunities? Q2. Examples of how digital adds brand value? Q3. What timeframes / lookahead? Q4. Ideas to increase Digital Agility? Q5. How to avoid Digital Silos?
- 9. 9
- 10. 10 Making yourself more digital Q1. How can Digital specialists and marketers make themselves more relevant? Q2. Your Ideas on what, when and where to publish: “Kill the content” Q3. Left brain vs right brain? Q4. Which skills are most important to develop? Q5. What do you look for in employees at Twistimage? Vote!
- 11. 11
- 12. 12 Rebooting Business with Mitch Joel Why and how you and your business must reinvent to stay relevant Mitch Joel, President Twist Image: www.twistimage.com/blog Author of CTRL ALT Delete and Six Pixels of Separation <Insert a headshot pic> #DigitalTransformation http://www.slideshare.net/Smart-Insights @SmartInsights Transformation Toolkit: http://bit.ly/smarttransformation
Editor's Notes
- Covering Business and Personal angles
- Questions around capability: Lot’s of activities to get right – which are the biggest blockages? Other activities Examples of companies on the right? What can we learn from them?
- Some businesses struggle to see the relevance of new business models when they don’t sell Digital Products like Netflix. How would you advise businesses to look into opportunities to reinvent?
- Ideas on achieving integration?
- What are the implications of this? Don’t let technology get in the way? Best of breed or integrated solutions? Make the most of the APIs
- Covering Business and Personal angles