Basic Competitor Analysis of Residential Apartments in Kokapet

Market

Researchof
Residential
Apartments
By Siva Gowtham Reddy Designed by Sricharan Reddy

Market Research of Residential Appartments
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This research paper offers valuable insights into the real estate apartment
complex projects situated in Kokapet, Hyderabad. The information and analysis
provided in this paper will serve as a fundamental guide for the client's strategic
decision-making process. It will help them determine the amenities, construction
specifications, exteriors, interiors, and types of flats they can offer to stand out
from their competitors.

For this study, we have chosen three main competitors: "Cybercity Westbrook,"
"The Trilight," and "My Home Nishada." These selections align with the
specifications of the client's flats. To analyze these competitors, we conducted
secondary research by examining their brochures, websites, floor plan documents,
and researching consumer insights.

Executive Summary

Objective
The primary objective of this market research is to comprehensively examine the
current landscape of residential real estate developments in Hyderabad, focusing
on the 2400 - 3500 square feet apartment segment. By conducting a thorough
competitor analysis of upcoming and under-construction projects, this research
aims to gather insights into the features, specifications, unique selling points
(USPs), and differentiators of these projects.

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Market Research of Residential Appartments

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Basic Overview of

Competitor Projects

Basic Overview
Aparna One
Aparna One is a project of ultra-luxurious residential
gated community flats for sale in Shaikpet,
Hyderabad.

Aparna One has spacious 3 and 4-BHK, flats for sale
in Shaikpet, with exclusive personal lobbies for each.
The community is spread across 9.7 acres of land
with 6 residential blocks and one entire block
dedicated to the clubhouse along with a wide range
of amenities.

They offer 3-bedroom and 4-bedroom apartments
ranging in size from 2876 to 5216 square feet.

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Basic Overview
Prestige

Beverly Hills
Prestige Beverly Hills is situated in Kokapet, one
of Hyderabad’s most preferred and affluent
neighborhoods. It opens up a lifestyle that has
been the privilege of the rich and famous.

They offer 1-bedroom, 3-bedroom and

4-bedroom apartments ranging in size from
858 to 2708 square feet.

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Basic Overview
Cybercity WestBrook
WestBrook are Premium 2 and 3 BHK Flats in
Kokapet, Hyderabad.

WestBrook gives you the ultimate luxury living
experience by combining both quality and
serenity, creating a tranquil oasis amidst the
hustle and bustle of city life.

They offer 2-bedroom and 3-bedroom
apartments ranging in size from 1075 to 2400
square feet.

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Basic Overview
My Home Nishada
A resort-themed residential project comprises large, uber luxurious
homes in Kokapet, West of Hyderabad. With smooth connectivity to
Hitech City, the financial district and world-class office spaces,
Nishada’s eight towers are set amidst 16.68 acres of vast open spaces.
Nishada represents an opportunity to live an enviable lifestyle –
inclusively exclusive amenities, hospitality services and privileges
including an extraordinary park, abundant courtyards and carefully
landscaped greenery. For those who are stressed at work all day,
Nishada will truly be the divine sanctuary it is designed to be.

They offer 3-bedroom and 4-bedroom apartments ranging in size from
3174 to 4617 square feet.

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Basic Overview
The Trilight
The Trilight is a three architectural wonder that
will rise high at the one finest addresses in the
west side of Hyderabad at Golden Mile, 3 & 4 BHK
Flats in Kokapet.It is a whole new culture in
concept living where you will re-write your
lifestyle, re-imagine how you live, think,
rejuvenate and make meaningful memories with
a precisely curated and exclusive experience.

They offer 3-bedroom, 4-bedroom, and

5-bedroom apartments ranging in size from
2,888 to 11,333 square feet.
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Selection of

Competitor Projects

Selection of Competitor Projects
Based on the initial analysis, we have identified three projects to focus on for this research
Cybercity Westbroo
My Home Nishad
The Trilight
These selections were made based on several key factors
Firstly, the chosen projects exhibit a noteworthy similarity in terms of the square footage of the
constructed flats, aligning well with the client's requirements
Secondly, these three projects demonstrate distinct pricing strategies, showcasing a significant price
range spanning from 8500 INR per square foot to 11,600 INR per square foot. This wide price
differentiation allows for a comprehensive exploration and comparison of the projects
Furthermore, each of the selected projects boasts a unique brand positioning and offers distinctive
selling points. This characteristic provides valuable insights into the current competitive landscape,
enabling us to gain a comprehensive understanding of the market dynamics.
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Consumer Insights

on House Purchasing

Consumer Insights on House Purchasing
Before diving into a detailed competitor analysis, let's first understand what influences a buyer's decision to
purchase an apartment.
Distance to Workplac
Distance to School
Availability of Social Infrastructure: Shops, Malls, Cinema
Public Transpor
Pollution Fre
No Crowdin
Greener
Availability of Water
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Criteria for judging locations

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Purpose of purchase
71% wanted to purchase

for self-occupation

29% wanted to

purchase for investment

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Criteria for judging the apartment project
Brand image of builde
Reputation of builde
Locatio
Apartment floor pla
Delivery schedul
Tie-up with financing institution
Amount of open spac
Quality of constructio
Quality of Fitting
Design and Aesthetics
Usable space in apartmen
Ventilation and airflo
Power back-u
Recreation facilities - Community hall,
clubhous
Amenities provided - parks,sports facilitie
Maintenance Charges

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Comprehensive

Analysis of Competitors

Comprehensive Analysis of Competitors
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Cybercity Westbrook
Cybercity Westbrook is a luxury apartment complex located in Kokapet, Hyderabad, Telangana. It's
situated near Kokapet Lake and is just a 1-minute drive from ORR and 2 minutes from the Financial District.

₹
Spread across

7.8 acres
1075 Sq. ft. to

2400 Sq. ft.
3 Towers
462 apartments
2, 3, 3+1 BHK

Options
34 Floors
₹8,499 / Sq. Ft.
From
Smartly Designed

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Highlights of Cybercity Westbrook
300m from ORR
300m from

Financial District
2 Clubhouses
View towards

Kokapet Lake
82% Open Space
Includes Electric

Vehicle Charging
pre-certified green

building by IGBC.
50,000 Sq. Ft. Combined area

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Weaknesses of Cybercity Westbrook
The building's exteriors fall short of a premium standard in comparison to its rivals
Absence of an infinity swimming pool
The towers are positioned in parallel
Maximum apartment size is limited to 2400 sqft, significantly smaller than what its competitors offer
Common area interiors lack the premium quality seen in competing properties.

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The Trilight
The Trilight offers uber luxury apartments located at Golden Mile, Kokapet, Hyderabad. These apartments are
close to Kokapet Lake and are only a 2-minute drive from ORR and 5 minutes from the Financial District.

₹
Spread across

4.23 acres
2888 Sq. ft. to

5777 Sq. ft.
3 Towers
462 apartments
3, 4, 5 BHK

Options
Well Ventilated
46 - 56 Floors
₹9,800 / Sq. Ft.
From
Smartly Designed
Exclusive 10,111 Sq. Ft. and 11333 Sq. Ft.

available

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Highlights of The Trilight
1.5 Km from ORR

Exit 1
3.5 Km from

Financial District
3 Clubhouses
360 View from

Central Courtyard
Single Loaded

Corridors
78% Open Space
Includes Electric

Vehicle Charging
Convenient Car

Wash facility
Private Elevators
For Relaxation and

Enjoyment
Total privacy, First of its kind
Opens Directly to your home

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Weakness of The Trilight
The Carpet Area to Sale Area ratio is low compared to its competitors
The Carpet Area is not clearly mentioned in their brochures
The total land area is 4.62 acres which is low compared to its competitors
The Base price starts at INR 9,800 per square foot.

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My Home Nishada
My Home Nishada is an exceptionally luxurious apartment complex with a resort theme, located in Kokapet, to
the West of Hyderabad.
₹
Spread across

16.68 acres
3450 Sq. ft. to

4617 Sq. ft.
8 Towers
1398 apartments
3 & 4 BHK

Options
Perfect view from

apartment
44 Floors
₹11,500/ Sq. Ft.
From
Ultra Luxury

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Highlights of My Home Nishada
Spacious

Clubhouse
View for every

Apartment
Beautiful Central

Plaza
80% Open Space
For Relaxation and

Enjoyment
100,000 Sq. Ft.

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Weakness of My Home Nishada
The building's exterior doesn't align with the expected premium quality for this price range
The Base Price initiates from 11,500 per square foot
In comparison to its competitors, there is a considerable distance from workplaces, schools, and other
essential locations
There is no provision for electrical vehicle charging.

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Comparing the

projects based on

consumer insights

Comparing the projects based on consumer insights
The location is a crucial determinant that can significantly impact a buyer's decision when considering a
property purchase. Let's assess and compare each project based on its proximity to key prime locations.

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Location

Location
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Cybercity Westbrook
11 mins to nearest
educational institution
4 mins to the nearest
Business/IT Solution
Popular Shopping Complex.
Health Care Facility.
metro station.
luxury hotel.
6 mins to reach the
financial district

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The Trilight
11 mins to nearest
metro station.
luxury hotel.
8 mins to reach the
financial district
Location

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My Home Nishada
15 mins to nearest
metro station.
luxury hotel.
14 mins to reach the
financial district
Location

Based on the location analysis provided, it is evident that Cybercity Westbrook holds the distinction of being
the closest apartment complex to the prime locations, thus establishing itself as a superior project in terms
of location when compared to its competitors.

However, My Home Nishada stands apart by virtue of its considerable distance from the prime locations.
This unique aspect positions it as a compelling option for buyers seeking a less congested and traffic-free
environment.

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Location
Location

The amenities offered within a project's clubhouse distinguish it from its competitors and contribute to
establishing a premium and luxurious perception in the minds of potential buyers. Let's now proceed to
compare the projects based on the range of clubhouse amenities each project provides
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Clubhouse Amenities

Clubhouse Amenities
Clubhouse Amenity Cybercity Westbrook The Trilight My Home Nishada
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Number of Clubhouses
Total Combined area of
Clubhouses
Number of Swimming Pools
Infinity Pool
Swimming Pool for Kids
Pool Lounge Deck
Temperature Control in
Swimming Pool
Cabana
Multi-Purpose Halls
2 3 1
50,000 Sq.ft 80,000 Sq.ft 100,000 Sq.ft
2 3 3
Not Available Available Available
Available Available Available
Available
2 Banquet Halls, Party Area &

Business Centre
Available

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Guest Rooms
Gym
Indoor Games
Bank and ATM
Restaurant
Supermarket
Clinic & Pharmacy
Terrace Lounge
Spa & Salon
Available Available 17 Guest Rooms
Available Gym for Cardio & Weights
Available Available
Not Available Available
Cafeteria Cafeteria
Available Not Available Available
Only Pharmacy is Available Not Available Available
Open Terrace Not Available Available
Available
Available
Available
Available
Clubhouse Amenities

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Yoga / Meditation / Zumba
Creche and Kids Area
Squash Courts
Badminton Courts
Open Terrace Tennis Courts
Workstation
Home Theatre
Cards Room
Gentlemen’s room
Available Kids Zone, Kid’s Indoor Play Area

Toddlers Puzzle Hub
Available
Not Available Available Not Available
Clubhouse Amenities

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Cigar Lounge
Pool Table
Library
Barbecue area
Preview Theatres
Not Available Grand Library Not Available
Available Not Available Not Available
Clubhouse Amenities

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Common Clubhouse Amenities Provided by Builders
Temperature
Controlled
Swimming Pools
Guest Rooms
Creche and
Kids Area
Gym
Multi-Purpose Halls
Banquet Halls
Yoga

Meditation
Zumba
Indoor Games
Spa and Salon
Pharmacy
Open Terrace
Tennis Courts
Badminton
Courts
ATM
Clubhouse Amenities

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Clubhouse Amenities that make a project stand out
Infinity

Swimming Pool
Home Theatre
Preview Theatres
Cards Room
Barbecue Area
Multi-Purpose Halls
Banquet Halls
Pool Table
Cafeteria
Cigar Lounge
Squash Courts
Lounges
Terrace Lounge
Open Terrace
Open Terrace
Tennis Courts
Cabana
Library
Clubhouse Amenities

Clubhouse Amenities
Based on the aforementioned analysis, it becomes evident that "The Trilight" presents superior and more
upscale clubhouse amenities in comparison to "Cybercity Westbrook" and "My Home Nishada." This
advantage further aids "The Trilight" in rationalizing its lower carpet area to sale area ratio.

As the highest-priced project at INR 11,500 per square foot, the clubhouse amenities of "My Home Nishada"
closely resemble those of "Cybercity Westbrook," which holds the distinction of being the least expensive
among the three.

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Clubhouse Amenities

In today's digital era, outdoor recreational amenities hold significant sway in a buyer's decision-making
process when considering a project. Let's proceed to compare the projects based on the outdoor
recreational amenities offered by the respective builders.
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Outdoor Recreational Amenities

Recreational Aminities
Recreational

Amenities
Cybercity Westbrook The Trilight My Home Nishada
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Golf
Grand Stairway

Seating Gallery
Jogging Track
Jogging Loop
Lake View Deck
Central Plaza
Basketball Court
Park
Cricket Pitch
Mini Golf Golf Similator (Indoor) Not Available
Available Available on Top Not Available
Available Central Courtyard with Fountain Available
Available Not Available Multi-Purpose Play Court
Available Not Available Cricket Practice Nets

Recreational

Amenities
Cybercity Westbrook The Trilight My Home Nishada
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Senior Citizen Area
Outdoor Cafe Area
Skating Rack
Pets Zone
Open Outdoor Gym
Outdoor Chess
Amphitheatre
Not Available Not Available Available

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Common Outdoor Recreational Amenities
provided by the builders
Jogging Loop
Senior

Citizen Area
Amphitheatre
Park
Central Lawn
Jogging Track
Grand Stairway
Seating Gallery
Multi-Purpose
Courts

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that make a project stand out
Pets Zone
Lake View Deck
Open Gym
Jogging

Cycling Track
Skating Rack
Cricket Pitch
Practice Nets

Based on the preceding analysis, it becomes apparent that "My Home Nishada" takes the lead in providing
superior outdoor recreational amenities, owing to its expansive land area spanning over 16 acres.

Despite being a premium and luxurious project, "The Trilight" offers rather basic outdoor and recreational
amenities. On the other hand, despite its lower pricing, "Cybercity Westbrook" manages to provide more
impressive outdoor recreational amenities when compared to "The Trilight."
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The construction specifications are largely consistent across all projects, with only a few notable standout
features introduced by the builders. Let's proceed to compare the shared construction specifications as
well as the distinctive standout features offered by each builder.
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Construction Specifications
Common Construction Specifications
Specification Cybercity Westbrook The Trilight My Home Nishada
Super Structure
Lobby
Lifts
Balcony Flooring
RCC Shear Wall framed structure, earthquake resistant ( Zone 2 )
Double Height Lobby
Service Lifts and Passenger Lifts of Reputed Make ( Toshiba/ Mitsubishi / Hitachi /
Schindler / OTIS or Equivalent )
Anti-skid Ceramic/Vitrified Tiles

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Kitchen Counter
Bathroom Taps
Provision for Geysers
MS Railings
Living Room, Bed Room
Balcony Railing
AC Ledges and
Staircase Railing
Corridor Flooring
Staircases
Granite
Single-lever wall mixer with bath spout and over head shower of
Hansgrohe or Equivalent make
All Bathrooms
Enamel Painting
Glass Railing
MS Railing
Vitrified Tiles
Natural Stone or Granite

Common
Specifications
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Balcony Sliding Door /
Windows
Electrical
Cable TV and

Telephone Points
Power Outlets for Electric
Appliances in Kitchen
Power Outlets for Electrical
Appliances in Utility
Internet Points
Water
Security System
Aluminum Frames and shutters with performance glass and track provision for mosquito mesh.
Concealed Wiring with PVC Insulated Coper Wires with Moduler
Switches, 3-Phase Supply with Prepaid Meters.
Drawing, Living and Master Bedroom
Power outlets for chimney,hob,refrigerator,microwave oven, mixer/grinder, water
purifier in kitchen
Power outlets for chimney,hob,refrigerator,microwave oven,
mixer/grinder,water purifier in kitchen
Provision for one internet connection in drawing, living, and all bedrooms
Drinking water for Kitchen and STP Water for Landscaping and Toilets. Prepaid Water Meters
CCTVs and Control Rooms at Entrances and Exits

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Flooring in Drawing Room,
Living Room, Dining, Kitchen,
Bedrooms,
Toilet Flooring
Toilet Wall Dado
External Wall Painting
Internal Wall Painting
Lift Lobby
Main Door
Vitrified Tiles ( 2BHK - 600*600
mm; 3BHK - 800*800 mm ) + 75
mm Skirting
Imported Marble
Anti-skid Ceramic Tiles /
Glazed Vitrified Tiles
Anti-skid vitrified tiles of
reputed make
Ceramic Tiles / Glazed Vitrified Tiles
Reputed make of GVT
Cladding up to false ceiling
Textured Paint
Texture finish and two coats of
exterior emulsion paint of reputed
brands with architectural features
Acrylic Emulsion
Smoothly Finished with
Putty and Acrylic Emulsion
Paint of Reputed Brand
Granite Vitrified Tiles
7’6” high - African Teak wood
frame and Pre-Molded Flushed

8*4 Vitrified Tile of Premium Make
6*4 Ceramic / Vitrified tiles of
premium make
Ceramic Tiles / Glazed Vitrified Tiles
Textured/Smooth finish with two
coats of exterior emulsion paint
of premium make
Smooth Gypsum finish with two coats
of premium acrylic emuslion paint of
premium make, over a coat of primer
Marble or Granite
8 Feet Factory made engineered Wood
with Veneered flush shutter, finished with
PU Polish with Premium Hardware
Hard Wood frame finished with melamine
spray polish, teak veneer finished flush
shutter with reputed hardware.
Construction Specifications that Standout

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Internal Door
Kitchen to Utility Door
Locks
Air Conditioning
Home Automation
Intercom Facility
EV Charging Point
Car Wash
7’ high - Engineered Wood Frame
and Flush Shutters with Laminate
7’6” high - UPVC / Aluminum
Frames and Shutters(operable)
(of any reputed brand)
Fittings and Locks of Reputed Brand Locks of Reputed Brand
Provision for ACs in Living, Dining
Rooms, and All Rooms
Power Outlet for VRV - AC
System at ODU
Not Available Not Available
Not Available
Intercom Facility to all units
connecting security
Available Not Available
Not Available
8 Feet Factory made engineered Wood
with Veneered flush shutter, finished
with PU Polish with Premium Hardware
Factory made Engineered Wood framed with
one side veneer and the other side with
laminate flush shutter with premium hardware
Biometric Lock for the main door
of Yale / Hafele or Equivalent
Air Cooled VRV/ Water Cooled VRV
Air Conditioning system -
Additional Cost Applies
Wireless Semi-Automation
Provided in Lifts
Each Flat will be provided with one
EV charging in the alloted car park.
Provision of a car wash facility
in the basement area
Not Available

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Based on the analysis above, it is evident that a majority of the specifications are standardized. However,
there are several construction specifications that can truly set a project apart

Interior and Toilet Floorin
Toilet Wall Dad
Home Automatio
Internal and External Wall
Paintings
1
3
2
4

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When comparing all the construction specifications, it becomes apparent that "The Trilight" stands out by
offering premium features such as EV charging for every vehicle, high-quality flooring, advanced air
conditioning systems, and comprehensive home automation. “My Home Nishada” is also offering marble
flooring making it standout for its premium flooring.

5 6 7 8
Main Doors and
Interior Doors

EV Charging Points Common Area
Interiors
Lift Lobby

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Flat Types and

Specifications
Each builder has developed various types of apartments, yet our focus is on
discussing projects with a saleable area ranging from 2400 sq.ft to 3500 sq.ft,
a range that corresponds with the flats constructed by our clients.

Flat Types and Specifications
3 + 1BHK - Saleable Area of 2400 3 BHK Premium - Saleable Area of 2210 3BHK Premium - Saleable Area of 2100 Sq.ft
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Cybercity Westbrook
Pros
Cons
Open/Closed home theatre
optio
Spacious Living room + Dining +
Drawing room aligned wel
Dedicated Store room in Kitchen

No attached bathroom for
Bedroom 2

Pros
Cons
All attached Bathrooms and extra bathroo
Dedicated Store room in Kitche
East/West Entrance options

No Continuity in Drawing room and Living +
Dining Roo
Pooja room too small. More like in a Shelf
No dedicated Walk-In Wardrobe for
Bedrooms like other
4. Smaller Rooms compared to peers

Pros
Cons
Spacious Living room + Dining +
Drawing room aligned wel
Dedicated Store room in Kitche
East/West Entrance options

No attached bathroom for
Bedroom 2

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The Trilight
3BHK - Saleable Area of 2888 Sq.ft. 4 BHK - Saleable Area of 3666 Sq.ft
Pros
Cons
Spacious Bed Rooms with Walk-In
Wardrobe
Spacious Living room + Dining + Drawing
room aligned wel
Huge Bathrooms with BathTub Space

No Dedicated Store room for Kitche
Small Pooja Room

Pros
Cons
Spacious Bed Rooms with Walk-In Wardrobe
Spacious Living room + Dining + Drawing room aligned wel
Extra Multipurpose roo

2. Small Pooja Roo
3. No bedroom has a balcony"


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The Trilight
4 BHK - Saleable Area of 3666
4 BHK - Saleable Area of 3888
Pros
Cons

Small Pooja Roo
No bedroom has a balcony

Pros
Cons
Huge Bathrooms with BathTub Spac
Seperate space for Wet/Dry kitchen

Pooja Room embedded into the wall more like a fram
Single Balcony spread across Bedroom and Living room and thus
reduces privacy

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My Home Nishada
3BHK - Saleable Area of 3450 Sq.ft 3BHK Premium - Saleable Area of 3336 Sq.ft
Pros
Cons
Spacious Bed Rooms with large Walk-In Wardrobe
Dedicated Store room in Kitchen and larger utility are
Optimal use of space everywhere

Not so efficient balcony space
Pros
Cons
Spacious Bed Rooms with large Walk-In Wardrobe
Dedicated Store room in Kitchen and larger utility are
Optimal use of space everywhere

No attached bathroom for one of the bedrooms

In addition to the aforementioned comparisons, there are several other factors that can significantly
impact a buyer's decision. Let's delve into these aspects

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Other Key Comparisons between the Projects
Brand Image and
Reputation of the Builder
Partnerships with

Financial Institutions
Open Space
Founded in 2005, Cybercity has garnered a
reputation as one of Hyderabad's esteemed
builders. With an impressive portfolio
encompassing over 7.4 million square feet of
constructed space and the development of
more than 500 acres of land, the company has
solidified its presence in the industry.
This project is undertaken by TATA,
a highly regarded household brand
in India. Additionally, it is endorsed
by De Blueoak Constructions and P
Mangatram Developers
Not Mentioned
82%
Not Mentioned
78%
Not Mentioned
80%
Having successfully completed
more than 24 projects in both
residential and commercial
sectors, My Home has established
itself as a renowned and
reputable builder in Hyderabad.

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Comprehensive

Comparison of Flats
Having reviewed the fundamental details of various types of apartments, this
section will focus on comparing a specific type of flat from one builder with an
analogous saleable area flat from another builder. This comparison aims to discern
distinctive characteristics and standout features offered by each builder.

Comprehensive Comparison of Flats
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Comparing Spaciousness, Layout Efficiency,
and Bedroom Configuration
Trilight's 3 BHK (2888 sq. ft.) vs. Cybercity WestBrook's 3 + 1 BHK (2400 sq. ft.) Apartments
Carpet Area and Saleable Area Comparison:
Trilight's 3 BHK
Cybercity WestBrook's 3 + 1 BHK
Carpet Area: 1618 sq. ft
Saleable Area: 2888 sq. ft
Carpet Area to Saleable Area Ratio: 56.05%


Trilight’s 3 BHK

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Observation
The carpet area to saleable area ratio for Cybercity
WestBrook's 3 + 1 BHK apartment is notably higher at 78.21%,
indicating an efficient use of space. In comparison, Trilight's 3
BHK has a lower ratio of 56.05%. Despite the larger saleable area
of Trilight's apartment, Cybercity WestBrook's 3 + 1 BHK excels in
optimizing its carpet area to create a higher-efficiency living
space. This may become a deciding factor to buyers.

Observation
Trilight offers huge Masterbedroom and Walk-in Wardrobe options for
2 bedrooms whereas Cybercity WestBrook offers for only the master
bedroom. Cybercity WestBrook has bedrooms of similar size where as
Trilight’s master bedroom is huge compared to others.

Bedroom Configuration and Layout Comparison:
Bathrooms Comparison:
Trilight's 3 BHK
Efficient space utilization with walk-in wardrobes for other bedrooms
too.

Master bedroom with attached balcony for optimized indoor-outdoor
living.

Trilight's 3 BHK
All attached bathrooms with no common bathroom
Huge bathroom spaces with potential Bathtub
installatio
Walk-in wardrobes enhance bathroom access and
storage.

One bedroom doesn’t have a common bathroom
Narrow bathrooms.
Observation
Cybercity WestBrook offers a common bathroom for
guests or visitors who may visit you without disturbing
the privacy of one using the bedroom. Trilight’s
Bathrooms are huge and can accommodate a
bathtub easily.


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Observation
Both the apartments offer a dedicated pooja room but Trilight’s has a
very small pooja room compared to Cybercity Westbrook

Observation
Both apartments offer a huge kitchen area along with utility. But
Cybercity WestBrook stands out with a dedicated store room in the
kitchen.

Observation
Cybercity WestBrook stands out with the added feature of an open/
closed home theatre option for enhanced entertainment. This
additional room can also be converted to a bedroom if required.

Pooja Room Comparison:
Kitchen Comparison:

Special Features Comparison
Overall Comparison:
Cybercity WestBrook offers more Carpet area percentage
compared to Trilight. On the other hand, Trilight offers more
community-based amenities which may enhance the
overall experience of living in the apartments. Selecting one
amongst them will be varied from person to person.
Cybercity WestBrook offers everything in the Home itself
including an optional Home Theatre, dedicated storage
room, and extra bathroom as well.

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Trilight's 4 BHK (3666 sq. ft.) vs. My Home Nishada’s 3 BHK (3450 sq. ft.) Apartments
Carpet Area and Saleable Area Comparison:
Trilight's 4 BHK
My Home Nishada 3 BHK


My Home Nishada’s 3 BHK
Trilight’s 4 BHK
Observation
The carpet area to saleable area ratio for My Home
Nishada 3BHK is higher at approximately 68.90%,
suggesting a more efficient utilization of space. In
contrast, Trilight's 4BHK -1 has a slightly lower ratio of
about 62.84%. This indicates that My Home Nishada's
apartment maximizes internal living space within the
total saleable area to a greater extent which when
compared to Trilight’s 4BHK isn’t much of a
difference. Trilight offers 1 extra bedroom in a lesser
carpet area.

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Observation
Twilight's 4BHK offers a total of four bedrooms, each with an attached
bathroom. This configuration provides ample individual space for
family members or guests. In comparison, My Home Nishada 3BHK
features three bedrooms, also with attached bathrooms. While Trilight
offers an additional bedroom, My Home Nishada focuses on
optimizing the use of space and creating larger, efficient bedrooms.
Even though there’s a balcony in one of the bedrooms of My Home
Nishada, it’s not much useful because of being only 2 ft wide.
Bedroom Configuration and Layout Comparison: Bathrooms Comparison:
Trilight's 4 BHK
Master Bedroom with ample Dressing Area and spacious Attached
Bathroo
All other bedrooms with attached bathrooms
No bedroom has balcony attached.

Master Bedroom with ample Dressing Area and spacious Attached
Bathroo
All other bedrooms with attached bathrooms.
One bedroom has an attached balcony of just 2ft width.

Trilight's 3 BHK
Multipurpose room offers flexibility for diverse room
usage.
Spacious Living/Dining area and drawing room merge
seamlessly along with the multi purpose room

Multipurpose room offers flexibility for diverse room
usage
- Spacious Living/Dining area and Multi-purpose room
merge seamlessly. The drawing room is separated by
a partition with a small entrance to this area
Observation
My Home Nishada's 3BHK apartment offers more generous
living and common areas compared to Trilight's 4BHK. The
living room and dining area in My Home Nishada are notably
larger, providing ample space for family gatherings,
entertainment, and social activities. The larger drawing room
in My Home Nishada adds to the overall spaciousness of the
apartment. Buyers looking for extensive living and common
spaces might find My Home Nishada's layout more appealing.


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Observation
My Home Nishada offers a common bathroom for guests or
visitors who may visit you without disturbing the privacy of one
using the bedroom. Both apartments' Bathrooms are huge and
can accommodate bathtubs easily.
Bathrooms Comparison:

Pooja Room Comparison
Overall Comparison
Trilight's 4 BHK
All attached bathrooms with no common bathroom
Huge bathroom spaces with potential Bathtub installatio
Walk-in wardrobes enhance bathroom access and storage.

All attached bathrooms
Common bathroom available with easy access from the Living
area
Huge bathroom spaces with a potential Bathtub installation
Walk-in wardrobes enhance bathroom access and storage.

Observation
Both the apartments offer a dedicated pooja room but Trilight’s
has a small pooja room compared to My Home Nishada. It’s hard
for people to sit inside the pooja room of Trilight but at least one
person can sit easily in My Home Nishada.
Trilights offers an extra Bedroom in the same carpet area as
My Home Nishada. While the pooja room in Trilight’s may be
too small, it shouldn’t be a big deal when selecting as it offers
an extra bedroom. Whereas My Home Nishada has larger
spaces for every room and has an extra dedicated store room
in the kitchen. And also has a balcony to one of the bedrooms
which may not be much wide but the presence adds some
value.

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Positioning of the

Projects

Positioning of the projects
The strategic positioning of projects enables builders to shape the desired perception in the minds of their
target audience. This positioning, in turn, facilitates smoother project promotion to potential buyers. Let's
delve into an understanding of the positioning of these projects

Cybercity Westbrook aims to be an affordable luxury apartment complex and is also the closest to major
workplace areas like Amazon, Wipro, and ICICI Towers.

To support this, they offer apartments starting at a base price of INR 8,499, along with competitive
clubhouse and outdoor amenities compared to both "The Trilight" and "My Home Nishada."

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Positioning of the Projects
Positioning of Cybercity Westbrook

"The Trilight" aims to establish itself as an Uber luxurious apartment complex, highlighting its lavish exteriors,
communal spaces, and the impressive amenities it offers to buyers. The design of "The Trilight" is
intentionally extravagant, positioning it as one of the most opulent apartment complexes.

Despite its price of INR 9,800, which falls between the rates of "My Home Nishada" and "Cybercity
Westbrook," its Common Area to Saleable Ratio is lower compared to the other two projects. This reflects
the premium amenities it provides, which are meant to substantiate its reputation as an exceptionally
luxurious apartment option.

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Positioning of The Trilight

My Home Nishada aims to be a super luxurious apartment complex with a resort-like feel. It also wants to
be known as a peaceful place to live, with a brand story centered around the idea that "Because work can
be hectic, your home should be heavenly."

To back up this idea, My Home Nishada is located far from busy areas and traffic spots. It offers lavish
interiors with plenty of green spaces and outdoor lounges for residents to enjoy.

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Positioning of My Home Nishada

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Overview of Comparison

of the Projects

Overview of the comparison of the projects
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Price
Location
Carpet Area to Saleable
Area Ratio
Open Area
Total Area
Clubhouse Amenities
Clubhouse Amenities that
standout
INR 8500 Per Sq.ft

Lowest
INR 11,500 Per Sq.ft

Highest
Nearest to all the prime
locations
0.78 0.78
82%

Highest
80%
7.8 Acres
16.68 Acres

Highest
Moderate Moderate
Open Terrace, Tennis Court,
Terrace Lounge, Barbecue Area,
Squash Courts
Infinity Swimming Pool,
Lounges, Open Terrace Tennis
Courts, Terrace Lounge,
Cabana, Squash Courts
INR 9,800 Per Sq.ft
Nearest to all the prime locations Far from all the prime locations
0.56

Lowest
78%

Lowest
4.23 Acres

Lowest
Best
Infinity Swimming Pool, Open
Terrace Tennis Courts, Cigar
Lounge, Cafeteria, Library, Home
Theatre, Preview Theatre, Pool Table,
Business Centre or Meeting Room,
Cabana

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Outside recreational
amenities
Location
that standout
Moderate Best
Mini-Golf, Cricket Pitch, Lake View
Deck, Jogging/Cycling Track
Moderate Best
Lift Lobby - Granit
EV Charging Points are
available
Imported Marble flooring in bedrooms,
living area, drawing room, and kitche
Reputed make of GVT Cladding upto
false ceilin
Texture finish and two coats of exterior
emulsion paint of reputed brands with
architectural features
Main Door - Hard Wood frame finished
with melamine spray polish, teak
veneer finished flush shutter with
reputed hardware
Intercom Facility to all units
connecting security
Low
Nothing
Pets Zone, Open Gym, Skating
Rack, Cricket Practice Nets,
Jogging/Cycling Track
Best
Texture finish and two coats of exterior
emulsion paint of reputed brands with
architectural features
Lift Lobby - Marbl
Main Door - 8 Feet Factory made engineered
Wood with Veneered flush shutter, finished
with PU Polish with Premium Hardwar
Locks - Biometric Lock for the main door of
Yale / Hafele or Equivalen
Air Cooled VRV/ Water Cooled VRV Air
Conditioning system - Additional Cost
Applie
Home Automation - Wireless Semi-
Automatio
Intercom Facility - Provided in Lift
Intercom Facility to all units connecting
security

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Common Area Interiors
Common Area Exteriors
Building Exteriors
Greenery
Brand Image and Builder
Reputation
Key Messages of the Project
Moderately Premium
Ultra Premium
Not Premium
Not Premium Moderate
Moderate High
They have a good reputation. They have a good reputation.
Affordable

Luxury

Convinient
Luxury

Resort Themed

Peace

Greenery
Ultra Premium
Ultra Premium Ultra Premium
Ultra Premium
Low
They have a good reputation.
Uber Luxurious

Art of Living

After thoroughly analyzing the three projects – "Cybercity," "The Trilight," and "My Home Nishada" – it's
evident that the builders are positioning their projects in distinct ways to attract their target audience.

Among these options, "Cybercity" stands out as the primary choice for buyers due to its competitive pricing,
proximity to prime locations, and amenities that match up well against the other projects.

For those seeking opulent luxury, the second choice would be "The Trilight." It's positioned close to prime
locations and offers lavish amenities within its clubhouse, surpassing the other two projects in this aspect.

"My Home Nishada" would be the last choice for buyers. However, it becomes a preferred option for those
desiring a tranquil living space. Nevertheless, the amenities provided by this project are not as competitive
as those offered by the other projects.

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Conclusion

Basic Competitor Analysis of Residential Apartments in Kokapet

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