1. LWL audience
analysis
Price
Advertiser
Reader interaction
Content
£3.95
Gigs/music/Film
themed attire
Subscriber section/
competition/meeting
the editors
Actors/Films/
Directors
Demographic
Geographic
Benefit
Psychographic
Behaviouristic
Age occupation,
education,
background, gender,
income
Degree/middle class/
affluent/lots of time
Region, post code,
area type
London/Brighton/
cambridge/Bristol urban/
affluent/cultural South East/
South West focus Big cites
Why do they use this
brand? What do they
get out of it?
Film info/Reviews/Opinion
knowledgable-able to make
informed decisions cool
factor
Social class, lifestyle,
personality
Conscience of looks and
tastes, creative/successful/
passion for film
Behaviour-loyalty to
brands frequency of
purchase
LWL status symbol that the
consumer regularly-collect