Mobile devices have revolutionized the healthcare industry to an entirely new way of delivering solutions to end-users. mhealth apps and solutions are witnessing robust CAGR and have offered new dimensions to the staggering healthcare solutions. Mobile apps have led the healthcare solutions market to expand its reach from hospitals to primary care and office space. The industry is bombarded with influx of many start-ups venturing in the market – leading to high competition in the market.

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MOBILE HEALTH APPS AND SOLUTIONS MARKET –
GLOBAL INDUSTRY INSIGHTS, TRENDS, OUTLOOK,
AND OPPORTUNITY ANALYSIS, 2016-2024

2. Market Introduction
Mobile devices have revolutionized the healthcare industry to an entirely new way of delivering solutions
to end-users. mhealth apps and solutions are witnessing robust CAGR and have offered new dimensions
to the staggering healthcare solutions. Mobile apps have led the healthcare solutions market to expand
its reach from hospitals to primary care and office space. The industry is bombarded with influx of many
start-ups venturing in the market – leading to high competition in the market.
Mobile health apps are expected to grow at impressive double digit CAGR over the forecast period –
creating new market opportunities for the players worldwide.
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and-solutions-market-42
With 64% of population using mobile phones, healthcare mobile apps is expected to gain traction
among common masses
Over 600 Mn population is expected to use mobile healthcare apps by 2017 creating remarkable market
opportunity for healthcare players. The industry will be primarily driven by growing healthcare expenditure
and changing lifestyle. Computing capability of mobile devices will bridge the patient’s expectation and
treatment delivered. The technology is perceived as an enabler of quality healthcare.
Though the industry is set to grow at a robust rate, lack of collaboration among healthcare service
providers and low healthcare apps utilities awareness among common masses are major industry pitfalls.
Market Taxonomy:
Coherent Market Insights has segmented the mobile health apps and solutions market by
 Operating system
 Product
 Therapeutic applications
 Devices
On the basis of operating system, iOS mHealth app is expected dominated the market in 2015. However,
is expected to lose major chunk of the market to android app by 2023.
Smart phones are expected to dominate the market on the basis of devices. This will be followed closely
by tablets. However, tablets are expected to be most prominent in developed regions than developing
regions.
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Emphasis on connected and integrated healthcare solutions is driving North America and Europe
market
The mobile health apps and solutions market report covers market analysis across regions – North
America, Europe, Asia Pacific, Latin America, Middle East and Africa.
Report Description

3. Geographically, Europe followed closely by North America is expected to dominate the market throughout
the forecast period. Presence of leading mhealth service providers along with presence of better
healthcare amenities and increased healthcare awareness is expected to bolster the market.
Asia Pacific, on the other hand, is growing at the fastest rate, driven primarily by China and India. China
and India encompass over 36% of global population – creating lucrative market opportunity for the players
in long run.
Latin America, Middle East and Africa are expected to grow at a relatively sluggish growth. This novice
market will gain upward traction in mid of forecast period.
Market is set to witness new trends with emergence of many start-ups in the industry
The major players in the mobile health apps and solutions market includes Runtastic, Nike, MyFitnessPal,
Azumio, GP Apps, Pacer Health, Kinosis, GoodRX, Leafly, Epocrates, etc.
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