ShopFair 2013 is The Indonesian Online Shopping Festival. At ShopFair, buyers will meet with the best Indonesian e-commerce and online store. It is an event where online sellers/ecommerce meet with their online shoppers. This event will be filled with a variety of entertainment, fashion shows, beauty workshop and more. For booth & sponsorship, please contact Arianto Bigman | +62 81311220258 | aribigman@ideoworks.co

1. LET’S LOOK AT WHAT
WE ACCOMPLISHED AT
SHOPFAIR 2012
THE ONLINE
SHOPPING FAIR
13 & 14 JULY EPICENTRUM WALK, JAKARTA
Photography by Rio Surya Prasetia (www.rioprasetia.com)

2. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
SHOPFAIR 2012 PROGRAM: Live music, Talkshow & Cooking Demo
Live performance by: Suave
Diana Rikasari (Fashion Blogger)
Live performance by: Sam
Billy Boen (Young on Top), Roni (founder TDA),
William Tanuwijaya (founder Tokopedia)
Live cooking demo by: Chef Bara
Hanifah Ambadar (founder Female Daily) &
Hijabers

3. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
SHOPFAIR 2012 PROGRAM: Fashion Show
Fashion Show by Fashion
Biz
Beauty Workshop by Bobbi Brown
Fashion Show by
Lennor - Lenny
Agustin
Fashion Show by
Adidas
Fashion Show by
DollHouse - Marissa
Nasution
Fashion Show
by Major Minor
- Ari Seputra

4. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
SHOPFAIR 2012 PARTNERS & SPONSORS

5. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
SHOPFAIR 2012 PUBLICITY
Print Media
‣ Cosmopolitan
‣ Cosmo Girl
‣ Hers
‣ Marketeers
‣ Provoke
Digital Media
‣ Female Daily
‣ Kompas.com
‣ KapanLagi
‣ ShopFair
Newsletter
Radio
Social Media
‣ HardRock FM
‣ Trax FM
‣ iRadio
‣ Cosmopolitan FM
‣ Brava FM
‣ Marketeers Net
‣ Twitter:
@kerjakreatif
‣ Twitter interview for
all video
interviewee
Radio
‣ Banner Ads (brp x brp
‣ Standard Banner Ads (300
‣ Banner Ads (brp x brp
‣ Twitter Buzzer 35x
‣ Video Ads (brp x brp pixels)
‣ Standard Banner Ads (300
‣ Video Ads Shopfair (brp x
‣ Twitter Buzzer: @kapanlagi
‣ Twitter Buzz:
‣ Twitter Buzzer:
pixels) 30x
25x
X 90 pixels)Kapanlagi.com
X 90 pixels)Vemale.com
@vemaledotcom
‣ News Article: Vemale.com
pixels) 16x
brp pixels) 15x
@fashionesedaily 29x
‣ News Article 8x

6. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
SHOPFAIR 2012 PUBLICITY

7. HERE’S THE UPCOMING
SHOPFAIR 2013
THE INDONESIAN
ONLINE
SHOPPING
FESTIVAL
THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
Photography by Rio Surya Prasetia (www.rioprasetia.com)

8. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
SHOPFAIR 2013 EVENT LOCATION
Kota Kasablanka car counts on weekends: 9,000
car count (2-4 people in one car)= 25,000+
visitors coming with their own vehicles.
30,000+
weekend visitors/day
Food Society Booth Area with pathway from main atrium.

9. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
SHOPFAIR 2013 PROGRAM
Talk Show by bloggers, creative community & online store
Fashion Show
Music
Cooking Demo
Beauty Workshop

10. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
SHOPFAIR 2013 ONLINE SHOPPING BAZAAR
ShopFair bring in online retailer and online consumer to the mall. Online store
is only accepted by curation. By inviting the prominent blogger, there will be
massive publicity on the social media.
High quality online store by curation
ShopFair Visitors

11. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
SHOPFAIR 2013 PUBLICITY
ShopFair Festival has attracted media to cover promo and news about the
event. Among our media partners is listed below for ShopFair 2012.
NOTE:
Media Partner List is upon confirmation.

12. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
SHOPFAIR 2013 PUBLICITY
PRINT MEDIA
‣ Cosmopolitan
‣ Cosmo Girl
‣ Hers
‣ Marketeers
‣ Provoke

13. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
SHOPFAIR 2013 PUBLICITY
DIGITAL MEDIA
‣ Female Daily
‣ Kompas.com
‣ KapanLagi
‣ ShopFair Newsletter
‣ ShopFair Website
Female Daily

14. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
ON EVENT BRANDING: VERTICAL BANNER

15. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
ON EVENT BRANDING: UMBUL-UMBUL

16. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
ON EVENT BRANDING: STAGE

17. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
ON EVENT BRANDING: ENTRANCE & PHOTO BACKDROP

18. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
BOOTH

19. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
ONLINE SHOP COMMUNITY
SHOPFAIR ONLINE SHOP GATHERING
Our monthly event inviting local online shops to gather around, networking and
share experience. with more than 2,000 online shop owners. They can be
engaged as a channel and distribution.

20. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
CREATIVE COMMUNITY
76K+
FOLLOWERS
@KERJAKREATIF COMMUNITY
We have gathered more than 40 community leaders in Creative Festival 2010
and brings around 3,000 creative community people. @KerjaKreatif, Twitter
Handle (currently 76K+ followers) - mostly creative youth community people
that has strong interest in creativity, lifestyle products, design and fashion.

21. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
ENTREPRENEUR & STARTUP COMMUNITY
Startup Weekend
ENTREPRENEUR & STARTUP COMMUNITY
We have gathered more than 1000 founders in startup community and
successfully organized several startup program, including the 1st Startup
Weekend Indonesia, IdeaFest 2011 and Telkomsel Startup Bootcamp.

22. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
BENEFIT FOR SPONSOR
PUBLICITY
BOOTH &
ACTIVATION
COMMUNITY
ENGAGEMENT
PUBLICITY
BOOTH &
ACTIVATION
COMMUNITY
ENGAGEMENT
• Kompas Print
• Woman
Magazine
• Online Media:
Kompas.com,
Kapanlagi.com,
etc
• Radio
• Social Media
• Foot traffic of
5.000 visitors
during 3 days
event
• Program: music,
talk show,
fashion show,
online store
bazaar
• Good place for
brand activation
• We hava a
strong
engagement
with online store
community,
creative
community &
startup
community

23. THE INDONESIAN
ONLINE SHOPPING FESTIVAL
29 NOVEMBER - 1 DECEMBER
KOTA KASABLANKA
FOR BOOTH &
SPONSORSHIP
Arianto Bigman | +62 81311220258 | aribigman@ideoworks.co
The Promenade Building Lot 14
Jl. Warung Buncit Raya No. 98 Pejaten Barat
South Jakarta, Indonesia 12510
T/F +6221 7980 257/8