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1. The G.I. Joe Connection In
‘Transformers: Rise Of The Beasts,’
Explained
Mainstream pop culture-oriented content is going through an age of expansion, i.e., more
importance is given to interconnected storytelling, world-building, crossovers, and meta-
narratives. Studios executives are pushing the creators to come up with more ways to keep
audiences hooked, not just with a singular entry but with the entire content library a certain
intellectual property has to offer. Therefore, it is understandable that Paramount Studios
wanted to introduce their version of a crossover with the beginning of the prequel
Transformers live-action movie series as well.
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In the recently released Transformers: Rise of the Beasts, after saving the world with his
new Transformers friends in a globetrotting adventure, human protagonist Noah Diaz
attends a job interview. To his surprise, the interviewer seems to know everything about his
past and also about his recent deeds, and their conversation concludes with Noah being
offered a job at the covert government branch known as the G.I. Joe initiative. While this
reveal might have caught viewers off-guard, a crossover between the Transformers and G.I.
Joe franchises is nothing unheard of, as Hasbro Toys is the parent companyof both. To
assess how this crossover can shape up in live-action, we would like to briefly discuss G.I.
Joe, the past instances of the franchise sharing space with Transformers, and how Rise of
the Beasts paved the way for a live-action adaptation of that.
Spoilers Ahead

2. A Brief Overview Of G.I. Joe
Despite existing since almost the same time period when Spider-Man made his first
appearance in Marvel comics, the first major live-action feature adaptation of G.I. Joe was
made recently in 2009. The military-themed sci-fi-oriented franchise, which started its
journey as ‘boy toys’, has expanded into multiple board and video games, animated media,
and comics and is second only to Transformers in terms of sales and popularity. The
presence of G.I. Joe through the 80s and 90s was so influential that Hasbro started branding
the toy line as ‘action figures’ instead of toys or dolls (nothing beats making consumers feel
exclusive), and that’s how the term originated.
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The Global Integrated Joint Operating Entity, acronym “G.I. Joe,” is an advanced covert
military peacekeeping force with elite soldiers joining their ranks across the globe. The
faction primarily seeks to stop the advances of the vicious terrorist organization known as
Cobra, an acronym for Conversion by Blackmail, Revolution, and Anarchy. Cobra, whose
snake-themed motif is closely associated with their comics origin, seeks to eradicate
humanity and plots world dominance. Some of the key allies and members of the nefarious
organization are Storm Shadow, Cobra Commander, Baroness, Zartan, and Destro, while
some of the known faces among the Joes are Snake Eyes, General Hawk, Scarlett, and
Duke.
Transformers And Joe Crossover In Other Media
In some interpretations, the origin of Cobra is closely linked with the Transformers and, as a
result, adds a more supernatural flair to the otherwise grounded Joe lore. According to the
lore, a pre-historic Earth was inhabited by a serpentine-humanoid species known as Cobra-
La, who were technologically advanced and despised the early homo sapiens. During the
same time period, the evil incarnate dark god of the Cybertronians, Unicron, reached Earth
to consume the planet and faced a challenge when Cobra-La opposed his advancements by
threatening him with a corrosive spore at their disposal. Both parties agreed to a deal to let
the homo sapiens population and technology grow to a substantial size, which Cobra-La
would supply to Unicron in proper time, and in return, they would have the planet all to
themselves. However, during the ice age, Cobra-La had to move to seclusion under the
Himalayas, and by the modern period, their number had dwindled to a mere handful, with the
last serpent king, Golobulus, acting as the leader of the community. With the help of a
ruthless scientist who would be later known as Cobra Commander, Golobulus founded the
terrorist organization Cobra and came into conflict with the Joes. By this time, Joe had made
contact with Transformers as well, and Autobots became an ally to the human cause,
leading to Cobra siding with Decepticons and terrorizing the globe and beyond. This
interpretation is most likely to be adapted in a future Transformers/G.I. Joe live-action
crossover, as Unicron has already made his appearance in “Rise of the Beasts.”
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How Does ‘Rise Of The Beasts’ Make Way For The Crossover?
In Rise of the Beasts, the possibilities of elite combat groups of Cybertron and humans
sharing space are explored through the human protagonist Noah Diaz and his relationship

3. with the Autobot members involved in the narrative. Even in the Bayverse movies, the
human-Transformers relationship was majorly highlighted through the involvement of the
army, perhaps as a subtle attempt to include the Joes. But the major difference in this entry
as compared to Bayverse ones is that the human protagonist, Noah, himself is a former
military operative. To add to his later Joe cred, his nickname ‘Sonic,’ given by his brother,
Kris, is catchy as far as the Joe codenames go.
During the events of the movie, the Autobots seek Noah and Elena’s help to stop Unicron’s
underlings, Scourge and Terrorcons, from gaining access to the Transwarp key, which, if not
prevented, could doom the Earth by bringing the cosmic tyrant. Autobot leader Optimus
Prime wants to utilize the key to get his comrades and himself back to their home planet,
Cybertron, but both he and Noah remain skeptical of each other’s motivation and allegiance
for quite a while, to the point that Noah considers destroying the key and putting an end to
the entire fiasco. Through a chain of events, the duo realizes their mistake of acting
sporadically and agrees to join hands to tackle the threat together. During the climactic
battle, the Autobot scout, Mirage, almost sacrifices his life to save Noah and later fuses
himself with Noah’s body to create an exo-armor, which someone with a military background
like Noah puts to good use in battling the Scourge. This battle armor will remind longtime
fans of the animated series Transformers: Energon, where protagonist Kicker Jones
received a similar exo-suit from Optimus Prime, designed by his father, Brian Jones. If the
Joe allegiance seeks to go into direct combat with the nefarious factions of Cybertronians,
they will need similar tech to guard their ranks.