The survey found that: 1) Previously, Nokia was the most popular brand among Unibridge students, but currently iPhone is most popular among male students while Samsung is preferred by female students. 2) Most students owned mobile phones that cost below $500. 3) Some students owned more than one mobile phone, and commonly used Nokia or Samsung as their secondary phone brand. 4) Students typically chose mobile phone brands based on the phones' features.

1. Phone A survey to investigate
for
the most trending mobile
phone brands
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2. Outline
Introduction
What is a Mobile Phone?
Our Hypothesis
Survey's Objectives
Methodology
Advantages of our chosen graph
Graphs
Conclusion

3. Introduction
W hat is a mobile
phone?
A mobile phone is a por table
wireless device that wor ks the same
as a standar d wired telephone.
T he fir st mobile phone was invented
in 1973 by Mar tin Cooper who wor ks
for MOTOROLA.

4. Introduction
Mobile phones are necessary for university
students to keep up with their studies.
The investigation was carried out inside the
University Brunei Darussalam ground.
The people who participated in this survey
were only from the Unibridge’s students
intake August 2012.

5. hypotheses We assume that...
Every student owns a mobile phone.
iPhone is the most popular brand among the
Unibridge students.
The affordable price range of mobile phones is
around B$500.
Other than texting, phone calls and easy internet
access, Unibridge students buy a certain mobile
phone because of its features.

6. To find the most popular phone brand owned
currently and previously:
- Overall Unibridge students
- Male students
- Female students
To find out the affordable price range of mobile
phones bought by the students.
To find the factor that affect an individual to choose
a certain brand.
objectives

7. Methodology
We made a decision to use pie charts, bar graphs
to show our data.
Advantages of Pie Chart?
Pie chart displays data as a percentage of the whole.
Each pie section should have a label and percentage.
A total data number should be included.
It is also visually appealing and it also shows the
percent of total for each category.

8. Methodology
Advantages of Bar Graph?
Bar graph is an excellent way to show the results
that are one time because it is not in a continuous
form.
From the graph shown below the data is in
categories which you can easily read and
understand.
.

9. n o . o f p a r tic ip a n ts
90
81
80
70
60
50
n o . o f p a r tic ip a n ts
40
30 26
20
10
0
M a le F e m a le

10. N o . o f U n ib r id g e S t u d e n t s
100
90
93
80
70
60
50
40 N o . o f U n ib r id g e S t u d e n t s
30
20
10 14
0
o n e m o b ile p h o n e m o r e t h a n o n e m o b ile
phone

11. Figur e A : CURRENTLY (93 Number of
Students own one mobile phone)
P e r c e n t a g e o f U n ib r id g e S t u d e n t s
2%
1% 9%
1% 3% 25%
N o k ia
Sam su n g
5%
iP h o n e
S o n y E r ic s s o n
M o t o r o la
LG
17% PDA
O th e rs
N o H andphone
37%

12. Figur e B: PREVIOUSLY (93 Number of
Students own one mobile phone)
P e r c e n t a g e o f U n ib r id g e S t u d e n t s
0% M y c u r r e n t h a n d p h o n e is m y f ir s t
5% 3% handphone
1% 7% N o k ia
Sam su n g
12% iP h o n e
S o n y E r ic s s o n
5% M o t o r o la
5% LG
62%
PDA
O th e rs

13. FIGUR C: Co m p a ris o n o f m o bile p ho ne s ' bra nd s a m o ng
E
Unibrid g e s tud e nts (s ing le bra nd o wne r)

14. FIGURE D
P e r c e n ta g e o f M a le S tu d e n ts O w n in g a ty p e o f M o b ile
B r a n d ( C U R R E N T LY )
N o H andphone
0%
PDA
LG
0% O th e r s
0%
10%
N o k ia
M o t o r o la 25%
5%
S o n y E r ic s s o n
10%
Sam su n g
10%
iP h o n e
40%

15. FIGURE D
P e r c e n ta g e o f M a le S tu d e n ts O w n in g a ty p e o f M o b ile
B r a n d ( C U R R E N T LY )
N o H andphone
0%
PDA
LG
0% O th e r s
0%
10%
N o k ia
M o t o r o la 25%
5%
S o n y E r ic s s o n
10%
Sam su n g
10%
iP h o n e
40%

16. FIGURE E
P e r c e n ta g e o f F e m a le S tu d e n ts O w n in g a ty p e o f M o b ile
B r a n d ( C U R R E N T LY )
N o Handphone
3%
PDA
1% O th e r s
8%
M o to r o la N o k ia
0% LG 25%
4%
S o n y E r ic s s o n
4%
iP h o n e
11%
Sam su n g
44%

17. Pie Chart (Unibridge student who used more than one
handphone – PREVIOUSLY)
Total number of students involved - 14

18. Pie Chart (Unibridge student who using more than one
handphone – CURRENTLY)
Total number of students involved - 14

19. THE RESULT
In Fig 1
The pie chart shown in the PREVIOUS stastictics shows the
percentage of Unibridge student who owned more than one
handphone at the same time. The statistic shows the type of brand
that were most likely to be used by these multibrand phone owner.
From the result, we found out that 25% of the 14 participants own
NOKIA. 25% own SAMSUNG. Another 25% owned SONY ERICSSON.
The last 25% owned IPHONE.
Total number of students involved: 14 students
In Fig 2
The pie chart shown in the CURRENT stastictics shows the
percentage of Unibridge student who used more than one hand phone
at the same time. From the result, we have observed that 30% of the
student use NOKIA and SAMSUNG. 13% of the 14 student used SONY
ERICSSON. 7% used IPHONE and others. 3% used LG and none used
PDA.
Total number of students involved – 14 students

20. R e a s o n s fo r c h o o s in g th e b r a n d
14
B e tte r fe a tu r e s
27
P r ic e c o m p e titiv e ly
L o v e th e b ra n d
31 P e e r s a n d fa m ily u s e th is
9
bran d
L a ste st m o d e l
W a n te d fe a tu r e s
23 O th e r s
13
9

21. F re q u e n c y a g a in s t p ric e
45
40
35
30
25
20
N
U
Q
R
C
E
Y
F
15
10
5
0
B e lo w $ 5 0 0 $ 5 0 0 -$ 8 0 0 $ 8 0 0 -$ 1 2 0 0 A bove $1200 D o n o t tic k a n y
F requ en cy 40 36 20 10 2

22. A cc o rd in g to th e b a r g ra p h o n p rice d e s ire d s h o w n :
 T h e re a re 4 0 p e o p le , b o th m a le a n d fe m a le , p re fe rre d $ 5 0 0 b e lo w a s fo r th e m o s t a p p a re n t
re a s o n is d u e to c h e a p e r p ric e .
 3 6 re s p o n d e n ts , b o th m a le a n d fe m a le , c o n s id e rin g th e p ric e is in b e tw e e n $ 5 0 0 - $ 8 0 0 d u e to
th e p ro g ra m s a v a ila b le in th e ir p h o n e s .
 2 0 o f th e m c h o se a t ra n g e $ 8 0 0 to $ 1 2 0 0 . T h is m a y e ith e r d u e to tre n d in g a m o n g fa m ily a n d
frie n d s o r b e c a u s e th e p ro g ra m s a v a ila b le in th a t m o d e l o f p h o n e .
 1 0 p e o p le in U n ib rid g e tic k e d a b o v e $ 1 2 0 0 . T h e y a re d e fin ite ly o n tre n d w ith fa m ily , frie n d s a n d
e v e ry o n e . U s u a lly th e p h o n e s a re Ip h o n e -A p p le .
 2 o f th e m m is se d to tic k th is p a rtic u la r q u e s tio n .

31. conclusion
In the past Nokia is the most trending brands among the Unibridge’s
students both in male and female.
Currently i-Phone is the most wanted brand for male, while Samsung
becomes the first choice of brand for female.
Mostly the mobile phones own by the students have a price range
below B$500.
Some students own more than one mobile phone. Majority
multibrand owners use Nokia/Samsung as their alternate handheld
mobile phone.
Generally the factor that affect students to buy certain brands is the
amazing features inside the mobile phones.