Shirin Shahin

Greater Boston Area United States

Senior Product Marketing Manager

Technology / Software / Internet

- Developing a consistent positioning and messaging strategy for the Aquent business and ensuring we speak in a similar voice across our various marketing channels. - Building a comprehensive and systematic marketing plan for Aquent that aligns with both research, sales team insights, as well as product plans/enhancements. - An advocate and go-to expert for the sales team/account directors around content, marketing materials, and engagement tools for them to share with their clients to increase business. - Helping design and drive more strategic and organized research into the field, buyers, and their needs to get ahead of the market and then collaborate with the product teams for futur...