The subject mathematics consists of subjects such as, Algebra trigonometry and etc.

1. INTERNATIONAL BUSINESS AND TRADE
CASE STUDY: ASIAN YUPPIES-HAVING IT ALL
Young, urban professionals (Yuppies) in Asian markets appear to have found the right combination for
“having it all.” Due to high housing costs, most young people continue to live with their parents after
starting work and even after getting married. Income from their high-paying professional jobs is
therefore available to spend on a wide range of expensive, upscale consumer items such as cars, clothes,
consumer electronics, and club memberships. Prestigious European brand-name apparel is the most
sought after, such as Ungaro, Hugo Boss, Ermenegildo Zegna and Gianni Versace.
In the Sunrise Department Store of Taipei (Taiwan) Timberland deck shoes sell for $172; Ralph Lauren
shorts for $90; Allen Edmonds shoes for $306; and Giorgio Armani sports jacket for $1,280. Dickson
Concepts of Hong Kong concentrates on luxury brand name products such as Bulgari and Hermes
watches, Guy Laroche and Charles Jourdan clothing and accessories, and a variety of Ralph Lauren/Polo
products. Sales have grown 50 percent each year for the last five years. Tang’s of Singapore takes
upscale shopping one step further by targeting a subgroup of Yuppies which it calls NOPEs-not
outwardly prosperous or educated consumers- whose goal is to create an understated, discreet image of
wealth and success.
Not all Asian Yuppies are able to spend extravagantly even though they want to project an upscale
image. Seagrams launched a whiskey in Seoul South Korea called “Secret.” It sold for $9 a bottle and
achieved a 5 percent share of the total whiskey market, against the big-name brands of Chivas Regal and
Johnnie Walker Black Label, which usually sell for about $100 a bottle. Also in South Korea, Hyundai
introduced the flamboyant, brightly-colored Scoupe sports car for $10,000, aimed at those Yuppies who
cannot yet afford a BWM.
Surprisingly, Asian big-spenders may not be considered wealthy by Western standards. As an illustration,
average annual income in 1995 for a 32-year old banker ranged from $12,000 in Bangkok, Thailand, to
$18,000 in Taipei, $31,000 in Seoul, $32,000 in Singapore and $35,000 in Hong Kong. Nevertheless,
Yuppies’ incomes have been rising in these markets by 15-20 percent annually in recent years. Other
factors that promote big spending are relatively low taxes, fringe benefits such as company cars, and
housing allowances, and big end-of-year bonuses. This relatively high level of disposable income
becomes even more significant when one remembers that there are about a million people in their 20s
and 30s in professional, managerial, or technical jobs in the four markets of Singapore, Hong Kong,
Taipei, and Seoul. In addition, single, young, college-educated women in Japan are rapidly gaining a
worldwide reputation as conspicuous consumers.
CASE ANALYSIS (SIMPLIFIED FORMAT):
I. What is the Problem? high competition market because the business has big competitors like Chivas
Regal and Johnnie Walker Black Label,
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2. II. What are the Objectives that you want to achieve?
Long Term: (beyond one year)
 increase the popularity of the product
 increase the sales
 Find transportation to increase the reach of the product
 Attract investors
 To have a much bigger factory
 Increase the production
Short Term: (within one year)
 find a great advertisement channel
 a specific target market
 analyze the completion
 improve the product
 to establish the brand in the market
III. SWOT ANALYSIS: Identify different factors.
Watch the video: https://www.youtube.com/watch?v=JXXHqM6RzZQ
Strengths-(controllable/positive/inside)
1. Much chipper product
2.
3.
Weaknesses-(Controllable/negative/inside)
1.
2.
3.
Opportunities (uncontrollable- positive/outside)
1.
2.
3.
Threats (uncontrollable-negative/outside)
1. high competition market
2.
3.
IV. Alternative Courses of Action: (Possible Solutions, Not less than 3)
ACA Number 1: _________________________________________________________
Advantages: ___________
___________
Disadvantages: __________________
_____________________
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3. ACA Number 2: ___________________________________________________________
Advantages: _________________
_________________
Disadvantages: ____________________
____________________
ACA Number 3: _________________________________________________________
Advantages: _____________
_____________
Disadvantages: ___________________
___________________
V. Decision Statement: There must be one and only one final choice.(Explain what alternative
was
chosen, why it was chosen, and why not the others)
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
VI. Implementation Program : Discuss the plans or steps of how to put the decision into action.
(at least 5 steps with objectives, activities, timeframe, budgetary requirements, persons
involved and expected outcomes in each step)
1st Step:___________________________________________________________________
2nd Step:
__________________________________________________________________________
3rd Step:
__________________________________________________________________________
4th Step:
__________________________________________________________________________
5th Step:
__________________________________________________________________________
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