Women empowerment

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Women
Empowerment

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• Funding investments in women-
owned businesses
• Investing in products and services
that benefit and empower women
socially and economically
EGYPT
4-Volunteering

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1
2 3 4
Offering Support
outside workplace to
achieve work-life
balance.
Capability
Building/Awareness/
Learning community
Building a Women-
focused Community
Volunteering
Objective
Part of our efforts in Coca-Cola Egypt, is empowering women to live a life free of labels,
enabling voice and visibility by:

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Support working
Mums
•offering virtual
camps for their kids
•Adopt family-
friendly policies and
practices like
flexible working
hours, working from
home
Encourage women’s
wellbeing & self
care
•Offer free Gym
access
•Promote Healthy
lifestyle
• Encourage women
to take time off to
engage in self-care
and relaxing activities
during stressful time.
1-Support outside workplace(work-life balance)

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• Providing learning guidance & suggestions
-Linkedin learning playlists
-Digital Literacy App
• Create a learning community
• Provide coaching & mentoring
• Strengthen the ability of women to make
strategic life choices and to put those
choices into action
• Bringing in internal and external speakers to
share their success stories
• Build awareness of the crisis’s impact on
women.
• Involve men in the conversation
• Address unconscious bias
2-Capability Building /Awareness

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To help you in your development, we’ve
researched the Top 5 fastest growing skills in 2020
which are Growth Mindset, Creativity and
Innovation, Communication, Story Telling &
Cultural Awareness. Below are the suggested
courses to help you build these skills
 Cultivating a Growth Mindset
 Using Questions to Foster Critical Thinking
and Curiosity
 Cultivating Mental Agility
 Enhancing Team Innovation
 Building a Creative Online Community
 A Design Thinking Approach to Putting the
Customer First
 A Toolkit for Giving and
Receiving Better Feedback
 Communicating with
Charisma
 Having Difficult
Conversations
 Shane Snow on Storytelling
 Leading with Stories
 Communicating Across
Cultures
 Developing Cross-Cultural
Intelligence
 Diversity, Inclusion, and
Belonging
 Cultivating Cultural
Competence and Inclusion

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Capability Building: effectiveness and growth during crisis
(1st learning playlist) Links
Effectiveness & Crisis management:
• Advice for leaders during a Crisis:
• Leading in Crisis:
• Leading virtually when working from home: https://www.linkedin.com/learning/leading-virtually-
vulnerability-and-presence-when-working-from-home
• Leading remote projects and virtual teams: https://www.linkedin.com/learning/leading-remote-projects-
and-virtual-teams
Work-Life Balance & virtual working:
• Balancing work and life as a work from home parent: https://www.linkedin.com/learning/balancing-work-
and-life-as-a-work-from-home-parent
• Supporting your mental health: https://www.linkedin.com/learning/supporting-your-mental-health-while-
working-from-home
• Tips for working remotely: https://www.linkedin.com/learning/tips-for-working-remotely
• Women in Leadership: Outsmart the Work-Life Balance (E-Cornell 2-week virtual Program)
Learn how to create a healthy work-life balance, allowing you to be more productive at work while being present in your
personal life. Learn how to identify work-life balance conflicts, their consequences and how technology plays can help and hurt.
Define what is purposeful and what tasks will have the greatest impact at home and at work

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What is the DIGITAL Literacy App?
 The Digital Literacy App can be accessed through your
mobile or laptop.
 This app will enable your knowledge and expertise
building in different “Digital” areas
 This app aggregates curated articles & e-learnings
from Harvard Spark, LinkedIn Learning and E-Cornell,
that address 5 digital capability areas.
 It customizes development offerings to meet & enable
personal development requirements
 It enables Development Planning & Action creation

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• To further create knowledge exchange and
trigger learning curiosity, we would like to
create a Learning Group in Yammer for Egypt,
where women can discuss topics from the
learning playlists, to exchange experiences and
practices and create a community.
• This Yammer group will also help identify key
topics & areas of focus (learning playlists can be
build around those and then discussed)
• We will need “moderators” and “champions” to
get the conversations going, drive content (we
can maybe adopt a rotation mechanism,
through which we identify the people who will
play that role for 1-2 months)
Create a learning community through Yammer

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People feel more secure when they a part of
groups with members who share the same
fears and challenges.
• Share learnings and experiences
• Encourage and host face to face gatherings
and virtual social time(Yammer Group)
3-Creating a Women-focused Community

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Bringing in Internal and external speakers to share their success stories
Internal Speakers
Speaker Date
Claudia Navarro February 26th
Monica Howard Douglas April 7th
Phillipine Mtikitiki May 6th
Sue Liderth August 19th
Asmara Nomani September 10th
Speaker Date
Riham El Sawy October
Mona Fahmy November
External Speakers

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“Tell Your Story”
WOMEN EMPOWERMENT
Every woman has a significant story to tell, Coca-Cola will launch a
platform to empower Egyptian women by shedding the light on the stories
worth telling and highlighting positive changes. Women Female labour
force participation in Egypt has been low however Coca-Cola is
recognizing Women’s Empowerment as a Catalyst for Business and
Change.

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TENTATIVE SCHEDULE (NOVEMBER KMT 2020)
Date Speaker Speaking Points
First Week of July H.E. Dr. Hala El Saeed Highlighting the role of women in shaping the Egyptian
Sustainable Development Agenda and
Second Week of July Female Kiosk Owner from Upper Egypt Addressing multiple challenges to expand and build
sustainable businesses in rural areas
Fourth Week of July H.E. Dr. Nevine Gamea Expanding on the role of Egyptian women in
enhancing the Small and Medium Enterprises.
First Week of August Somaya El Assiouty Quitting her 9 to 5 job to open a small restaurant
located in a small alley in Hoda Shaarawy Street
bringing home-cooked food to heart of Downtown.
Second Week of August H.E Dr. Maya Morsy Showcase Egyptian women's life and achievements in
the modern era, and share the most important success
stories along the path of empowering women and
achieving gender equality.
Fourth Week of August Female Kiosk Owner from Sinai Featuring how her business impacts her family and
community.

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Kick off women community
December session
9-10 am
10 -11 am coaching by Ahmed El Awaar
12-1pm introduction on goal session and
knowing yourself
Lunch
2-3 workshop to execute plan
Ahmed El Aawar
Coach & Organizational Psychologist expert in Leadership and cultural transformation
Enneagram test –
https://www.truity.com/test/enneagram-personality-test
https://thedailycrisp.com/ahmed-el-aawars-10-tips-on-mental-health-and-personal-
growth/

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Thank You