1. DENIHAN HOSPITALITY GROUPDENIHAN HOSPITALITY GROUP
Family BusinessFamily Business
40 years of experience40 years of experience
We deliver authenticWe deliver authentic
service andservice and
OutstandingOutstanding
PerformancePerformance
Improve every dayImprove every day
2. Affinia Gardens Growth StrategyAffinia Gardens Growth Strategy
Raise the capital necessary to fund our growthRaise the capital necessary to fund our growth
Add unique and brand value to our company’sAdd unique and brand value to our company’s
equityequity
Continue to operate a tranquil boutique hotel inContinue to operate a tranquil boutique hotel in
the Upper East Side.the Upper East Side.
Clarify brand development standardsClarify brand development standards
3. Affinia Gardens FeaturesAffinia Gardens Features
The Serenity LoungeThe Serenity Lounge
Complimentary 24 hrs. Tea and coffee BarComplimentary 24 hrs. Tea and coffee Bar
Selection of Private patioSelection of Private patio
Terrace RoomsTerrace Rooms
Fitness CentreFitness Centre
In-room DiningIn-room Dining
In- room SafeIn- room Safe
High-speed Internet AccessHigh-speed Internet Access
Valet ParkingValet Parking
4. Our Home Benefit offersOur Home Benefit offers
24 Hours open reservation system24 Hours open reservation system
On line Travel Agent siteOn line Travel Agent site
75% booking comes through Brand’s site75% booking comes through Brand’s site
Stash members earns credits and redeem pointsStash members earns credits and redeem points
from 100 different hotelfrom 100 different hotel
Promotional packages offers discounts onPromotional packages offers discounts on
participant stores and recreational facilities.participant stores and recreational facilities.
Specialize in Hospital patientsSpecialize in Hospital patients
24 hours concierge service24 hours concierge service
5. Statistic January to March,2011Statistic January to March,2011
Hotel nameHotel name RoomsRooms
1. Affinia 50 :1. Affinia 50 : 1714217142
2. Benjamin2. Benjamin 16,75916,759
3. Affinia Manhattan:3. Affinia Manhattan: 48,12248,122
4. Affinia Gardens4. Affinia Gardens 10,41410,414
5. Affinia Dumont 20, 1935. Affinia Dumont 20, 193
6. Affinia Shelburne6. Affinia Shelburne 24,48224,482
7. Eastgate Tower 14,9707. Eastgate Tower 14,970
17,142
16,759
48,122
10,414
20,193
24,482
14,978
0
10,000
20,000
30,000
40,000
50,000
Occ.Rms.
DHG Occ.Rms.
Affinia 50
The Benjamin Hotel
Affinia Manhattan
Affinia Gardens
Affinia Dumont
Affinia Shelburne
Eastgate Tower Hotel
Total 152,088
6. Statistic January to March,2011Statistic January to March,2011
Hotel names Occ %
1.Affinia 50 90.7
2.The Benjamin Hotel 89.1
3.Affinia Manhattan 86.8
4.Affinia Gardens 89.7
5.Affinia Dumont 93.1
6.Affinia Shelburne 83.7
7.Eastgate Tower Hotel 89.1
90.7
89.1
86.8
89.7
93.1
83.7
89.1
88.29
78
80
82
84
86
88
90
92
94
Occ %
DHG Occ %
Affinia 50
The Benjamin Hotel
Affinia Manhattan
Affinia Gardens
Affinia Dumont
Affinia Shelburne
Eastgate Tower Hotel
Total Average Occ%
Avrg Occ% 88.29
7. Market Metrix - OverallMarket Metrix - Overall ScoresScores
Name of the hotelsName of the hotels 2008%2008% 2009%2009% 2010%2010%
1. Affinia Dumont1. Affinia Dumont 89.289.2 88.688.6 87.587.5
2. Affinia Gardens2. Affinia Gardens 88.788.7 88.388.3 87.387.3
3. Affinia 503. Affinia 50 88.788.7 87.7 85.887.7 85.8
4. Affinia Manhattan4. Affinia Manhattan 87.487.4 85.7 84.585.7 84.5
5. Benjamin Hotel5. Benjamin Hotel 88.188.1 88.3 87.488.3 87.4
6. Affinia Shelburne6. Affinia Shelburne 84.684.6 84.6 86.184.6 86.1
7 Worldwide Std.7 Worldwide Std. 93.093.0 93.0 93.093.0 93.0
80
82
84
86
88
90
92
94
Affinia
Dumont
Affinia
Gardens
Affinia 50 Affinia
M anhattan
Benjamin
Hotel
Affinia
Shelburne
Worldwide
Standard
8. Likely To recommend
Name of the hotels 2008 2009 2010
Affnia Dumont 84.4 83.7 87.2
Affinia Gardens 81.8 82.3 87.8
Affinia 50 82.5 78.9 86.1
Affinia Manhattan 73.1 69.2 84.1
Benjamin Hotel 78.2 77.8 87.4
Affinia Shelburne 70.6 81.1 87.7
Worldwide 91.0 91.0 91.0
Market Metrix -Likely to recommendMarket Metrix -Likely to recommend
0
10
20
30
40
50
60
70
80
90
100
Affinia
Dumont
Affinia 50 Benjamin
Hotel
Worldwide
Standard
2008
2009
2010
