Presented at UX Marathon 2010. The presentation provides an overview of mobile health trends, User experience design process and specific UX skills for designing mobile health solutions.
Optimistic global market opportunity for mHealth
Many more people own devices - 3.4 billion people (1/2 the planet)
Health apps one the fastest growing segments in the app store
Companies rushing to create a mobile presence
Optimism for internet based business
GUI and point & click hyperlinks made it easy for the average user to use the internet
Businesses wanted an internet presence
Rush to get ‘click’ and ‘eyeballs’ and then find ways to make people pay
Information regarding health and health care
A symptom checklist
Pharmacy information
Drugs information
Blogs of physicians with specific topics
A place to store personal medical information
Partnered with leading physicians and scientists
Used a discussion forum format to get specific questions answers
Provided answers in lay terminology
Meets customers where they are and at the point they are making decisions
People carry it all the time - send/ receive timely information
Personal – comfort in storing health information
Personal – easy to use it as a self monitoring device
Cheaper – more people can afford it
Reach a lot more people – scalable solution