Target Audience
Research
This Presentationincludes the results from the market research
questionnaire. The purpose of the questionnaire was to see who
our target audience are likely to be and what they expect from
your final product. This questionnaire was helpful because when
we come to making our product we know exactly what to include
in order to meet the needs of our target audience.
2.
Are Horror Movies
Popular
DoYou Watch Horror Movies
Yes
No
0%
Which
horror
movies
do you
prefer?
0%
Which Horror movies Do You
Prefer?
New
Movies
15%
100%
Firstly we had to determine weather or not
horror movies was a popular genre of film.
Our questionnaire showed that 100% of
those who filled out our questionnaire
watched horror movies.
This was helpful because we now know that
we have a wide audience.
Old Movies
85%
The results also show that the
majority of people prefer old horror
movies to new ones. That helps our
team because we can see
specifically what conventions they
used that was successful.
3.
How Old AreOur
Viewers Likely To Be ?
How Old Are You
15-20
21-25
26-31
32-37
0%
5%
15%
20%
60%
The questionnaire showed that 60% of the
people who filled out our questionnaire were
aged between 15-20 years old. This means that
we can focus on them as they are the
majority.
4.
Expectations of aHorror
Film
What Is Your Favourite Horror
Movie?
What Do You expect To See In a
Horror Movies?
0%
0%
10%
15%
15%
The Possession
25%
Scream
15%
15%
the Conjuring
Scary faces
10%
Murder
The Omen
Suspense
Saw
10%
Final Destination
10%
Blood
15%
20%
Mysteriousness
Good Plot
Insidious
25%
15%
From this question we found out the expectations of our
target audience, this was very useful because we now know
what to include and also different things we can add that
will be unexpected but won’t take away from the overall
theme and ideas.
5.
What Scares themost?
What Scares You Most In a Horror Film?
0%
0% 0%
30%
30%
Exorcism
Serial Killer
Exorcism
Physiological
Serial killer
Monster/Fiction creatures
Physiological
Other please State
40%
This helps with the making of our film
because, this way we know what things to
include that will have the best effect.
