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The Evaluation

 Andrew Davey
      +
    Reeditt
This is Reeditt
Colour
Warped                               not too
R is                                 bright or                                             Leaf
more                                 too dark                                              design
recognis-                                                                                  for more
able                                                                                       interes-
                                                                                           ting font




                          This is the masthead for Reeditt
            It is a bold and recognisable masthead. The R is warped to allow for easier
            recognition when only able to see the left third. The colour is easy to see,
            the font is easy to read and the leaf theme makes for a more interesting
            text.
Focus is
                                                                                       on the
                                                                                       face



                                                                                  Font edited
                                                                                  to stand
                                                                                  out against
                                                                                  the
                                                                                  background
                                                                                  where
                                                                                  necessary
The cover lines and lead photo
Not too many, so there is no cluttering of the front cover. Short sentencing to
same effect. Arranged so that the focus of the lead photo is clear and visible.
The lead photo is not too colourful to avoid clashing with font colours, but is
clear and easy to see, the focus being visible above all.
The contents
Colourful borders to distinguish columns and photo. Features and regulars separated. Photo
separated with border. Clear fonts for easy reading. Numbers and articles linked so is easy to
see what is where. Bright colours but not clashing or making it hard to read.
Might not have enough imagery though.
The easy and the hard
• Photoshop does take some getting used to, but I was able to
  utilize many tools in a short space of time, so this project was
  mostly easy, design being the only real barrier to overcome.


Complex
tools and
buttons
What I would change
• I would have had a hi-tech (more advanced cameras) top
  quality photo-shoot.
• I would have spent more time on everything.
• I might have used several photos instead of just two.
• I might have made the contents page a double spread instead
  of just one page with everything in it.
• I might have tried using more tools from Photoshop.

The evaluation

  • 1. The Evaluation Andrew Davey + Reeditt
  • 3. Colour Warped not too R is bright or Leaf more too dark design recognis- for more able interes- ting font This is the masthead for Reeditt It is a bold and recognisable masthead. The R is warped to allow for easier recognition when only able to see the left third. The colour is easy to see, the font is easy to read and the leaf theme makes for a more interesting text.
  • 4. Focus is on the face Font edited to stand out against the background where necessary The cover lines and lead photo Not too many, so there is no cluttering of the front cover. Short sentencing to same effect. Arranged so that the focus of the lead photo is clear and visible. The lead photo is not too colourful to avoid clashing with font colours, but is clear and easy to see, the focus being visible above all.
  • 5. The contents Colourful borders to distinguish columns and photo. Features and regulars separated. Photo separated with border. Clear fonts for easy reading. Numbers and articles linked so is easy to see what is where. Bright colours but not clashing or making it hard to read. Might not have enough imagery though.
  • 6. The easy and the hard • Photoshop does take some getting used to, but I was able to utilize many tools in a short space of time, so this project was mostly easy, design being the only real barrier to overcome. Complex tools and buttons
  • 7. What I would change • I would have had a hi-tech (more advanced cameras) top quality photo-shoot. • I would have spent more time on everything. • I might have used several photos instead of just two. • I might have made the contents page a double spread instead of just one page with everything in it. • I might have tried using more tools from Photoshop.