With thanks to Cherwell Software. Please visit http://bit.ly/tftCherwell for a short 2 minute video. Ever wonder why your IT organization is being treated like a vendor, a third party, or an outside contractor... Probably because you are acting like one. A huge flaw within the current ITSM frameworks is teaching a functional area of a business operation to act and behave like a "service provider" instead of an intimate and engaged partner. In this session I will make fun of the very many foolish ways IT communicates with the "The Business" To find out more about TFT, the only 24 hour global virtual ITSM conference, visit www.tomorrowsfuturetoday.com