Personal Information
Organization / Workplace
Portsmouth, NH United States
Industry
Consulting / Advisory
Website
www.sentientdecisionscience.com
About
Behavioral science based research and insights consulting firm, specializing in quantifying the impact of emotion on choice.
Tags
market research
implicit research
ad testing
neuromarketing
mrx
consumer subconscious
concept testing
implicit association testing
#mrx
iiex
package test
brand positioning
neuroscience
implicit
marketing
creative agencies
creativity
emotion and reason in marketing
sentient decision science
product launches
new mrx
product testing
sentient prime
iiex eu
joe sauer
nimf
personal identity
human behavior
case study
product positioning
behavioral science
explicit
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