1. 2011
AND BEYOND
S A N D R A L U T T C H E N S - VA N A L L E N , C K D
DIRECTOR, INSPIRED LEARNING, MASTERBRAND CABINETS
Inc.

2.
Home 15
Layout
Trends

3. Changing lifestyles call for changing living spaces
10
Home Layout
Kitchen Design
Color & Style
Storage and Accessibility
Inspire Me

4. Who is your customer?
11
Single
Young couples
Childless couples
Traditional families
Empty nesters
Multi-generational
First time buyer
Move up buyer
Stay & upgrade

5. Who is your customer?
12
24% Age 45-54
16% 6%
20% Age 55-64
18%
18% Age 25-34
20%
16% Age 35-44
16%
16% Age 65+
6% Age 18-24 24%

6. Home Layout Trends
13
What does Generation Y
want and/or EXPECT?
Ages 20-34
Higher Quality items such as
granite countertops
A result of years spent watching
design shows
No need for dining rooms-Gen
Y buyers will eat anywhere
they want

7. Home Layout Trends
14
What do WINKs want?
(Women with Incomes & No Kids)
Safety
Walk-In Closets
Easy access to Laundry area
Secure Doors
Social Opportunities
Quality Fixtures
By 2015 more than two out of every
five households occupied by
Gen Y people will be WINKs