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Nothing Wrong, But Nothing Special: Taking Your Quality from Medium to High By Ruth Burr Reedy

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From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: What Advanced SEOs Should Know From The Google Raters Guidelines. PRESENTATION: Nothing Wrong, But Nothing Special: Taking Your Quality from Medium to High - Given by Ruth Burr Reedy, @ruthburr - UpBuild, LLC, Director of Strategy. #SMX #14A

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Nothing Wrong, But Nothing Special: Taking Your Quality from Medium to High By Ruth Burr Reedy

  1. 1. #SMX #14A @ruthburr Taking Your Quality from Medium to High “NOTHING WRONG, BUT NOTHING SPECIAL”
  2. 2. #SMX #14A @ruthburr FAQs § Boy § October 6th § First baby § Yes, we are very excited Hi SMX Advanced! Ruth Burr Reedy Director of Strategy, UpBuild LLC http://upbuild.io
  3. 3. #SMX #14A @ruthburr Keep in Mind
  4. 4. #SMX #14A @ruthburr Why SEOs Should Look at the QR Guidelines
  5. 5. #SMX #14A @ruthburr What, of These Signals, Are Machine-Readable?
  6. 6. #SMX #14A @ruthburr Why Are You Here?
  7. 7. #SMX #14A @ruthburr Your Money or Your Life (YMYL)
  8. 8. #SMX #14A @ruthburr The Quality Scale Page 17 Lowest Medium Highest Low High
  9. 9. #SMX #14A @ruthburr Fix Your Low-Quality Pages
  10. 10. #SMX #14A @ruthburr Type of Medium Page Discussion Nothing wrong, but nothing special This page achieves its purpose, however, it does not merit a High quality rating, nor is there anything to indicate that a Low quality rating is appropriate. Mixed, but has some E-A-T The page or website has some characteristics of both High and Low quality pages, but the low quality characteristics are mild enough that the convincing high quality aspects make it difficult to rate the page Low. Medium Quality Pages
  11. 11. #SMX #14A @ruthburr High Quality Pages
  12. 12. #SMX #14A @ruthburr High Level of E-A-T
  13. 13. #SMX #14A @ruthburr On-Site Improvements
  14. 14. #SMX #14A @ruthburr Better Content
  15. 15. #SMX #14A @ruthburr A Satisfying Amount of High Quality MC Detailed, original product description Manufacturer specifications FAQ and reviews Customer service info on-page Supplementary content
  16. 16. #SMX #14A @ruthburr Satisfying Website Information Who am I?
  17. 17. #SMX #14A @ruthburr Ads
  18. 18. #SMX #14A @ruthburr Fix Your Shopping Cart
  19. 19. #SMX #14A @ruthburr Customer Service
  20. 20. #SMX #14A @ruthburr Supplementary Content and You Source: Moz.com
  21. 21. #SMX #14A @ruthburr November March “While a page can merit the High rating with no reputation, the High rating cannot be used for any website that has a convincing negative reputation. A very positive reputation can be a reason for using the High rating for an otherwise Medium page.” Reputation “While a page can merit the High rating with no reputation, the High rating cannot be used for any website that has a convincing negative reputation.”
  22. 22. #SMX #14A @ruthburr Reputation
  23. 23. #SMX #14A @ruthburr Reviews
  24. 24. #SMX #14A @ruthburr “Look for information written by a person, not statistics or other machine-compiled information. News articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from independent organizations can all be sources of reputation information. Look for independent, credible sources of information.” References
  25. 25. #SMX #14A @ruthburr Experts
  26. 26. #SMX #14A @ruthburr Ratings
  27. 27. #SMX #14A @ruthburr Build Your Brand Already
  28. 28. #SMX #14A @ruthburr 2.6.4 How to Search for Reputation Information Using ibm.com as an example, try one or more of the following searches on Google: •  [ibm –site:ibm.com]: A search for IBM which excludes pages on ibm.com. •  [“ibm.com” –site:ibm.com]: A search for “ibm.com” which excludes pages on ibm.com. •  [ibm reviews –site:ibm.com] A search for reviews of IBM which excludes pages on ibm.com. •  [“ibm.com” reviews –site:ibm.com]: A search for reviews of “ibm.com” which excludes pages on ibm.com. You Could Do This Right Now
  29. 29. #SMX #14A @ruthburr Optimism vs. Reality
  30. 30. #SMX #14A @ruthburr LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX

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