The Team
AmyTewkesbury-Johnson
Product designer
Rebecca Derbyshire
Product designer
and business
Sean O’Mahoney
Computer science
and Branding
Benji Balkin
Designer and
Branding
Steve Hilton
Software developer

Problems:
Cards are hard to access on approaching the barriers
Have unnecessary multiple tickets/seat reservations
Tickets only work for one transit system.

Solution:
A wearable ticketing
system that allows
users to travel more
seamlessly and
efficiency

Market Validation:
‘’wearable payment
transaction volume will
grow from $3.1 billion
in 2015 to $501 billion
worldwide by 2020’’
Tractia
‘’Since 1995, public
transit ridership is up
39%, out pacing
population growth’’
‘’30,800 passengers
arrive in Manchester
at peak time each
morning’’
‘’800,000+ trips on
transport networks
each day’’

User profile:
Daily commuters
Ease of use
Wants a product which
fits with their lifestyle

Entry product
NFC
Magnetic
clasp
Flexible polyester
band

Premium products

+ Ease of Use
- Ease of Use
£ £££
Competitive
Analysis

Safety & Security:
Being wearable eliminates
the risk of losing a bank
card amongst a busy
environment.
Affordable:
Much cheaper than
the alternative smart
watch devices.
Design:
Lifestyle item
Customisation
Multifunctional
Competitive advantages
Ease of Use:
Hands Free
Improves efficiency & flow
Stress free solution

3817 Employees
Target 50% - 1908
X ticket price (£15)
= £28,627
Peak
21,000 people
Target 50% - 10,000
X ticket price (£15)
= £150,000
5 year plan
800,000 people nationwide
Target 50% - 400,000
X ticket price (£15)
= £6m
Use case

3817 Employees
Target 50% - 1908
X ticket price (£15)
= £28,627
Peak
21,000 people
Target 50% - 10,000
X ticket price (£15)
= £150,000
5 year plan
800,000 people nationwide
Target 50% - 400,000
X ticket price (£15)
= £6m
Use case

3817 Employees
Target 50% - 1908
X ticket price (£15)
= £28,627
Peak
21,000 people
Target 50% - 10,000
X ticket price (£15)
= £150,000
5 year plan
800,000 people nationwide
Target 50% - 400,000
X ticket price (£15)
= £6m
Use case

Revenue Stream
3% Transaction fee of each trip
Loreal Manchester TAM
Daily: £60,000
Yearly:
£15,660,000
Daily: £286.2
Yearly: £74,698.2
Daily: £1500
Yearly: £391,500

App interface

App interface

Thank you