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TAPIT Pitch Idea

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Cards are not readily available on hand, are cumbersome the more collected and can easily get lost, with TAPIT, we hope to solve that, providing a more convenient and quicker experience.

Published in: Travel
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TAPIT Pitch Idea

  1. 1. The Team AmyTewkesbury-Johnson Product designer Rebecca Derbyshire Product designer and business Sean O’Mahoney Computer science and Branding Benji Balkin Designer and Branding Steve Hilton Software developer
  2. 2. Problems: Cards are hard to access on approaching the barriers Have unnecessary multiple tickets/seat reservations Tickets only work for one transit system.
  3. 3. Solution: A wearable ticketing system that allows users to travel more seamlessly and efficiency
  4. 4. Market Validation: ‘’wearable payment transaction volume will grow from $3.1 billion in 2015 to $501 billion worldwide by 2020’’ Tractia ‘’Since 1995, public transit ridership is up 39%, out pacing population growth’’ ‘’30,800 passengers arrive in Manchester at peak time each morning’’ ‘’800,000+ trips on transport networks each day’’
  5. 5. User profile: Daily commuters Ease of use Wants a product which fits with their lifestyle
  6. 6. Entry product NFC Magnetic clasp Flexible polyester band
  7. 7. Premium products
  8. 8. + Ease of Use - Ease of Use £ £££ Competitive Analysis
  9. 9. Safety & Security: Being wearable eliminates the risk of losing a bank card amongst a busy environment. Affordable: Much cheaper than the alternative smart watch devices. Design: Lifestyle item Customisation Multifunctional Competitive advantages Ease of Use: Hands Free Improves efficiency & flow Stress free solution
  10. 10. 3817 Employees Target 50% - 1908 X ticket price (£15) = £28,627 Peak 21,000 people Target 50% - 10,000 X ticket price (£15) = £150,000 5 year plan 800,000 people nationwide Target 50% - 400,000 X ticket price (£15) = £6m Use case
  11. 11. 3817 Employees Target 50% - 1908 X ticket price (£15) = £28,627 Peak 21,000 people Target 50% - 10,000 X ticket price (£15) = £150,000 5 year plan 800,000 people nationwide Target 50% - 400,000 X ticket price (£15) = £6m Use case
  12. 12. 3817 Employees Target 50% - 1908 X ticket price (£15) = £28,627 Peak 21,000 people Target 50% - 10,000 X ticket price (£15) = £150,000 5 year plan 800,000 people nationwide Target 50% - 400,000 X ticket price (£15) = £6m Use case
  13. 13. Revenue Stream 3% Transaction fee of each trip Loreal Manchester TAM Daily: £60,000 Yearly: £15,660,000 Daily: £286.2 Yearly: £74,698.2 Daily: £1500 Yearly: £391,500
  14. 14. App interface
  15. 15. App interface
  16. 16. Thank you

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