2. A few weeks ago we made an exciting announcement that we will be opening a new
addition to the store in 2015! We are still very excited and thankful for this new
opportunity to grow our business here in Wilkes. We made this decision after hearing
the feedback of what our customers were saying during the 2014 prom season.
People thought we only had weddings dresses. They had no idea that we had such
an amazing selection of gowns and accessories for prom and social occasion, even
though our name is Bridal Traditions Wedding & Prom Attire. So, the idea was born!
We would have a store within a store and promote it as our prom boutique.
At first, it
would be the
section that
was already
designated as
the prom
department in
the store, but
it would
receive
separate
marketing,
promotion,
and its own
name. That
was a task in
itself. What
do we call it?
I knew that I
wanted it to
be something
meaningful,
that would
somehow
have an
impact on the
girls that
would shop
here. It is my
desire to
empower
young women
to be who
they are, and
to accept the
reflection in
the mirror as beautiful. I wanted a name that would convey that we do not care who
you are, what your tastes are, or what you look like. We think you are beautiful! It
took some time and a lot of bouncing ideas off of different people, but one day a
very good friend casually said; "What about beautiful?". It was a perfect fit!
3. So the name was set, the logo was being designed, and plans were being made. But,
I kept having the nagging thought; "Wouldn't it be amazing to have a whole new re-
designed area just for prom with prom dresses?". So after much deliberation and
consideration we decided that yes, this is do-able!
To date, the new wing (as I am lovingly
calling it), has four walls, a roof,
windows, and new siding. This is a
very exciting time during
the journey of Bridal
Traditions that we
are proud to make you
a part of. It is our
sincerest hope
that come prom
2015 everyone
knows about
our prom
boutique, and
that we do
not here the
words "I
didn't know
this was
here!" ever
again.
I am ever
thankful for
the amazingly
unbelievable
blessings that
we have received
and the newness
of each day. It's an
awesome journey
and we are enjoying the ride!