Melanie Notkin
4 SlideShares 850 Followers 810 Followings
Personal Information
Organization / Workplace
New York United States
Occupation
founder and national best-selling author
Industry
Movies/ Television / Radio
Website
savvyauntie.com
About
Melanie Notkin is an entrepreneur, author, speaker, marketer and the leading voice of the nearly 50 percent of American women who are childless. Notkin launched SavvyAuntie.com, the first online community for aunts and godmothers, in the summer of 2008 to wide acclaim. The award-winning website includes expert content designed specifically for aunts. Notkin’s book on the subject, SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow, 2011), was a Wall Street Journal best-seller. Notkin discovered and is the national authority on the PANK(R) - Professional Aunt No Kids - market niche. She is also the founder of Auntie's Day(R) an...
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panks pank marketing to women savvy auntie auntie melanie notkin aunt women pank power savvyauntie professional aunts no kids savvyauntie.com non-mom childless women single women power of the pank niche women marketing childfree childless autn spokesperson social media influence pankpower otherhood lifestyle expert nephews nieces research weber shandwick market segment digital influence krc research influencers brand dinks niche market next marketing frontier mom blogger women demographics uncle aunt demographics
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Social Media for Book Promotion

Janet Fouts • 12 years ago