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How diamonds reach consumers by sarina mennasemay
- 1. How Diamonds Reach Consumers By Sarina Mennasemay
- 2. How Diamonds Reach Consumers The World Diamond Council reports that the diamond industry is rapidly growing, employing approximately 10 million people and exceeding more than $72 billion in sales each year. While consumers continue to purchase these stones, most don't know about how they reach the retail market. Gemologist Sarina Mennasemay shares her insight on how diamonds journey from the earth to the mass market.
- 3. How Diamonds Reach Consumers Question #1: Where are diamonds formed? S. Mennasemay: Due to extreme pressure and heat, diamonds began to form deep within the earth 3.3 billion years ago. They are the hardest natural material man has ever known, and resist most alkalis and acids. Question #2: How are diamonds brought to market? S. Mennasemay: Diamonds are brought to consumers through a process known as the diamond pipeline. The pipeline consists of several stages, including exploration, mining, sorting, cutting and polishing, and jewelry manufacturing, before the diamonds finally hit the retail market. Question #3: How can consumers ensure that the diamonds they purchase come from a legitimate source? S. Mennasemay: The diamond industry has established a certification system known as the Kimberley Process, where consumers can rest assured that diamonds entering the supply chain with certificates issued by the government are ones that come from conflict-free areas. To date, 74 countries worldwide employ the Kimberley Process.
- 4. How Diamonds Reach Consumers Sarina Mennasemay is a graduate of the Gemological Institute of America. She is owner and designer at New York-based Truffle Jewelry.