2. Let’s put your idea through a series of
tests to see if it really is a significant
opportunity.
SJ Sarwan - Training and Quality Centre for Excellence
3. Always ask yourself..
Will your idea make a significant change in the world?
All opportunities are built on a significant change that happened
in the world…
If your idea isn’t built on top of such a change, it is just an idea.
Is the change ending?
True opportunities require long-lasting changes to keep them
visible.
SJ Sarwan - Training and Quality Centre for Excellence
4. Always ask yourself..
Are you the right person to capitalize on this change?
Many people fail simply because they are not a good fit with the
opportunity they have spotted.
Is this the right time?
Our lives are complicated. Is your family wholeheartedly in your
pursuit of this opportunity?
Do you have the free time and the energy you need for this?
Is the change ending?
SJ Sarwan - Training and Quality Centre for Excellence
5. Always ask yourself..
True opportunities require long-lasting changes to keep them
visible.
Do people care?
Potential customers and investors may show a polite appreciation
for what you have done, but are they passionately motivated to
back you?
Are all the essential elements in place?
Are the stars aligned? Can you bring together – The - right talent,
money, support and customers?
SJ Sarwan - Training and Quality Centre for Excellence
6. Always ask yourself..
Is your pitch clearly understood and can be repeated?
Before your answer repeat your pitch one more time…
Your idea
Are your words uplifting? Or easily ignored?
Be brutally honest.
Only a very small numbers of ideas are true opportunities.
Did you get three or more NO’s? THEN Pull the plug.
If you have five or more YES’s, THEN keep on going…
SJ Sarwan - Training and Quality Centre for Excellence
7. Always ask yourself..
The more attention you pay to the details, the more likely you are
to succeed. Here are a few suggestions…
Polish your pitch
Testing your idea – Don’t hide yourself, if possible build a working
prototype and let a lot of people play with it. Use their feedback to
make it better.
Know your audience
Be open minded when you write. Use active voice.
SJ Sarwan - Training and Quality Centre for Excellence
8. Always ask yourself..
Make your pitch easy for others to understand and repeat
Try more pictures and fewer words
Use examples
SJ Sarwan - Training and Quality Centre for Excellence