How To Choose The Location Of Your Business - GennGlobal
“HOW TO CHOOSE
THE LOCATION OF
Location is crucial when starting a new business.
Not only are there several logistical reasons to get the
location right, but your location might also have an
impact on your business’ brand and identity.
With so much on the line, it is important to choose the
right location for your business the first time.
Next, we will discuss some considerations you should
make when choosing the home of your new business.
Depending on the size of your business, location might
mean something different.
If you are serving your local area only, your
considerations may involve being conveniently located
via main thoroughfares and to lots of foot traffic.
However, if your business serves a rather large area,
such as an entire country, you should be more
concerned about being conveniently located for
WHAT DO WE MEAN BY LOCATION?
As alluded to earlier, location can have an impact on
your brand’s image. If this applies to your business for
any reason, choose a location that is consistent with
the image you want to portray for your customers.
Consider your competition carefully. Will choosing one
location put you into competition with another
company? Will it give you a competitive advantage
over your current competitors?
Will your location support your expected growth?
Can you afford to exist in your desired location? Is it
Will this location be beneficial for your customers?
HOW TO DECIDE?
What specific considerations should businesses that
mainly operate on the Internet consider?
In these cases, some of the considerations mentioned
previously aren’t so important. That said, some are more
important than ever.
Brand image can be especially important to an online
business, as well as being conveniently located near
suppliers and shipping routes, so that your product can
be sold in a wide variety of areas.