How To Choose The Location Of Your Business - GennGlobal

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GennGlobal gives tips on choosing the best location for your business

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How To Choose The Location Of Your Business - GennGlobal

  1. 1. Thoughts and inspirations from “HOW TO CHOOSE THE LOCATION OF YOUR BUSINESS”
  2. 2.  Location is crucial when starting a new business.  Not only are there several logistical reasons to get the location right, but your location might also have an impact on your business’ brand and identity.  With so much on the line, it is important to choose the right location for your business the first time.  Next, we will discuss some considerations you should make when choosing the home of your new business. INTRODUCTION
  3. 3.  Depending on the size of your business, location might mean something different.  If you are serving your local area only, your considerations may involve being conveniently located via main thoroughfares and to lots of foot traffic.  However, if your business serves a rather large area, such as an entire country, you should be more concerned about being conveniently located for regional distribution. WHAT DO WE MEAN BY LOCATION?
  4. 4.  As alluded to earlier, location can have an impact on your brand’s image. If this applies to your business for any reason, choose a location that is consistent with the image you want to portray for your customers.  Consider your competition carefully. Will choosing one location put you into competition with another company? Will it give you a competitive advantage over your current competitors?  Will your location support your expected growth?  Can you afford to exist in your desired location? Is it practical?  Will this location be beneficial for your customers? HOW TO DECIDE?
  5. 5.  What specific considerations should businesses that mainly operate on the Internet consider?  In these cases, some of the considerations mentioned previously aren’t so important. That said, some are more important than ever.  Brand image can be especially important to an online business, as well as being conveniently located near suppliers and shipping routes, so that your product can be sold in a wide variety of areas. INTERNET BUSINESS?

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