GennGlobal gives tips on choosing the best location for your business

1. Thoughts
and
inspirations
from
“HOW TO CHOOSE
THE LOCATION OF
YOUR BUSINESS”

3.  Location is crucial when starting a new business.
 Not only are there several logistical reasons to get the
location right, but your location might also have an
impact on your business’ brand and identity.
 With so much on the line, it is important to choose the
right location for your business the first time.
 Next, we will discuss some considerations you should
make when choosing the home of your new business.
INTRODUCTION

5.  Depending on the size of your business, location might
mean something different.
 If you are serving your local area only, your
considerations may involve being conveniently located
via main thoroughfares and to lots of foot traffic.
 However, if your business serves a rather large area,
such as an entire country, you should be more
concerned about being conveniently located for
regional distribution.
WHAT DO WE MEAN BY LOCATION?

7.  As alluded to earlier, location can have an impact on
your brand’s image. If this applies to your business for
any reason, choose a location that is consistent with
the image you want to portray for your customers.
 Consider your competition carefully. Will choosing one
location put you into competition with another
company? Will it give you a competitive advantage
over your current competitors?
 Will your location support your expected growth?
 Can you afford to exist in your desired location? Is it
practical?
 Will this location be beneficial for your customers?
HOW TO DECIDE?

8.  What specific considerations should businesses that
mainly operate on the Internet consider?
 In these cases, some of the considerations mentioned
previously aren’t so important. That said, some are more
important than ever.
 Brand image can be especially important to an online
business, as well as being conveniently located near
suppliers and shipping routes, so that your product can
be sold in a wide variety of areas.
INTERNET BUSINESS?